Reply.io pricing, plans and limits

Last updated: 2026-10-19

Reply.io is a sales engagement platform founded in 2014 that runs outreach across email, LinkedIn, SMS and calls. Its Jason AI SDR agent drafts first emails, handles replies and books meetings, and an MCP server lets AI assistants start and pause sequences. The vendor credits Generect for a live B2B contact database it puts above 1 billion records.

About Reply.io

Reply.io is a sales engagement platform that sends outreach across email, LinkedIn, SMS, calls and WhatsApp tasks from one account. According to its about page, Oleg Campbell founded it in 2014 and still runs it as CEO, with offices in the US, Canada and Ukraine and a fully distributed team of more than 100 people. Its Trust Center lists a SOC 2 Type II audit report, and the directory files it under the SOC 2 and GDPR filters. Those are vendor statements, and no independent funding figure could be read from a primary source, so none is given here.

The product is sold as four lines that price differently. Email Volume charges by the active contacts you email each month and allows unlimited mailboxes under a fair-use policy. Multichannel is a flat per-user plan that bundles LinkedIn and calling, Jason is a managed AI agent sold by contact volume, and a separate agency plan runs several client workspaces. Sequences branch on conditions, AI variables write a custom line into each email, and a unified inbox collects replies from every channel. Lead data comes from a built-in live database, which the pricing page credits to the data company Generect, and the vendor says its email verification reaches 97%+ accuracy without naming the sample.

Jason handles the first-touch email, the replies and the meeting booking against Google Calendar. A vendor post dated 3 September 2025 says it offers four writing models: a custom-trained Gemini model for cold email in 50 languages, plus OpenAI, Claude and Mistral, where the Mistral option processes data only in the EU. Each campaign can run automatically or hold drafts in a Pending Approvals tab. The chat products from those labs, ChatGPT from OpenAI, Claude from Anthropic and Gemini from Google, are the nearest familiar versions of what sits underneath, and Mistral AI supplies the EU-only option. An MCP server lets an assistant such as Claude Desktop control sequences.

Where Instantly sells cold email at volume, Reply.io adds LinkedIn, calling and a shared inbox in the same account, and Smartlead leans the same email-first way. The closest multichannel rival is lemlist; if buying a database is the main goal, look at Apollo or, at the enterprise end, ZoomInfo, and if enrichment is, at Clay, a data layer rather than a sequencer. CRM sync reaches HubSpot plus Salesforce, Pipedrive, Copper and Close. Automation runs through Zapier steps, while Make.com scenarios (Make) and an n8n node cover the rest. The data-layer argument in Best AI SDR Tools in 2026 shows where these products sit, and more of them are listed under AI SDRs.

Reply.io is used through its web app, with a Chrome extension called Findy for pulling emails from LinkedIn and a Jason AI mobile app on iOS and Android for reviewing replies. It suits founders, small sales teams and agencies that want sequencing, data and calling in one place. It suits a team that wants one simple monthly number less well, because contacts, seats, LinkedIn accounts and mailboxes all have to be sized together.

Pricing

Reply.io has no permanent free plan; the vendor offers a 14-day free trial. Email Volume is priced by active contacts a month, meaning unique contacts you can email once with unlimited follow-ups. Billed annually it runs from $49 per user a month at 1,000 contacts to $899 at 100,000, and billed monthly from $59 to $999, with a quote above 100,000. Up to 5,000 contacts the price is per user ($89 annual, $99 monthly); from 10,000 contacts ($159 annual, $179 monthly) one price covers unlimited users. That makes two seats on the 5,000-contact plan cost $178 a month annually, more than the $159 unlimited-user plan, so team size decides which volume step is cheaper. On Email Volume, LinkedIn automation is $69 per account a month and calls and SMS are $29.

Multichannel includes both and costs $89 per user a month billed annually or $99 billed monthly, with 10 mailboxes on the annual plan and 5 on monthly. Jason AI SDR starts at $500 a month billed annually ($800 monthly) for 1,000 active contacts, $1,500 ($2,500 monthly) at 5,000 and $3,000 ($5,000 monthly) at 10,000, with larger volumes on quote. Agency Core starts at $210 a month and Agency AI SDR at $500 a month per client. Add-ons include AI and live data credit packs from $39 a month for 200 credits to $599 for 10,000, email validation from $20 a month for 5,000 checks, and extra mailbox seats at $29 a month each. The usual cross-check is Smartlead, which prices sending by volume with no per-seat fee.

Key Features

• Multichannel conditional sequences: One sequence chains email, LinkedIn steps, SMS, calls and WhatsApp tasks with conditions between steps, and replies from every channel land in one unified inbox.
• Jason AI SDR: An AI agent that builds an ideal customer profile, finds prospects, drafts first-touch emails, answers replies in your voice and books meetings; each campaign runs in automatic or approval mode.
• Live B2B data and Findy: A real-time contact database the vendor puts at over 1 billion records, with 50 credits a month included on paid plans, plus a Chrome extension called Findy that finds emails on LinkedIn.
• Deliverability suite: Each connected mailbox comes with warm-up through Mailtoaster.ai, and the suite adds SPF, DKIM and DMARC checks, custom tracking domains, inbox rotation, an email health check and a Google Postmaster integration.
• Domains and mailboxes in the app: Buy fresh domains and mailboxes without leaving Reply, or a pre-warmed bundle of one domain and three mailboxes that the vendor says were warmed for at least three weeks.
• API, n8n node and MCP: A documented API, an n8n node and an MCP server let Claude Desktop, n8n or Make.com start and pause sequences, add contacts and read step-level stats.
• CRM sync: Two-way sync with HubSpot and Salesforce, plus native links to Pipedrive, Copper, Zendesk Sell and Close, covering contacts, accounts, calls, tasks, statuses and activities.
• AI variables and sequence builder: AI variables fill a prospect-specific line into each email, and the sequence builder drafts a full sequence from your ICP and company description.

Pros

• Email Volume has no per-seat charge from its upper volume steps, so a growing team shares one price instead of paying for every extra rep.
• G2 shows 4.6 out of 5 from 1,560 reviews in an October 2026 check, a large sample for a sales engagement tool.
• The Trust Center carries entries for SOC 2 Type II, GDPR, CCPA and the Data Privacy Framework, which shortens a security review.
• API, MCP and n8n access sit on every plan, so automation does not force a move to a higher tier.

Cons

• The feature table shows the SOC 2 compliance report on Multichannel, AI SDR and Agency plans but not on Email Volume, the cheapest line.
• LinkedIn says it does not permit third-party software that automates activity on its site and that members using such tools risk restricted or closed accounts, so LinkedIn steps put the sender at risk.
• Pricing has several axes to size together: contacts, per-user seats on small plans, a per-account LinkedIn charge on Email Volume, and a Multichannel mailbox cap that differs by billing period.
• Vendor pages disagree with each other: the agency plan starts at $210 on its card and $166 in the comparison table, and the Jason page says 300+ customer companies where the pricing page says 3,000+.
• Jason AI SDR has no self-serve checkout, since every plan button routes to a booked sales demo, and no funding figure appears on its about or pricing pages.

Visit Reply.io Official Website