Katalist pricing, plans and limits

Last updated: 2026-10-09

Katalist is an AI ad-creative studio that offers 7 selectable video models, including Runway Gen-4, Sora 2 and Kling, behind one canvas. It turns a script into a storyboard with consistent characters, converts shots to video, and swaps a real product photo into a winning ad. It targets performance marketing teams rather than general text-to-video users.

About Katalist

Katalist is an AI creative studio built by KatalistAI, Inc., a San Francisco company that G2 lists as founded in 2023, with co-founders Andraz Zvonar (CEO) and Blaz Blokar named in its funding release. A December 2025 Business Wire release reported $1.5M of new funding from South Central Ventures and said more than 250,000 professionals use the product, a vendor figure HokAI could not check independently. Its older pages and its G2 category still describe a storyboard generator, while the current homepage is titled AI Video Generator for Performance Teams, which is why HokAI files it in the video category even though it still competes with storyboard tools such as Boords.

The workflow runs on one canvas. You start from a script or an existing ad that performed well, Katalist splits the script into shots and builds a storyboard with the same characters throughout, and you then turn shots into video with a model you pick. Its product swap feature replaces an item in a shot or a finished video with your own product photo, so one proven creative can be rerun across a catalog, and further changes are made by prompt. The pricing page lists Runway Gen-4, Google Veo 3.2, Kling, PixVerse v4, WAN-I2V, Sora 2 and LTX-2, so the video quality depends on engines made by other labs. Runway and Kling run their own plans, which HokAI covers separately on the Runway page and the Kling page, Veo comes from Google, Sora comes from OpenAI, and the PixVerse page covers that vendor's own plans. None of the pages we read mention a video model of its own; Katalist adds script handling, casting and exports around them.

The use cases the vendor names are refreshing a winning ad with a new product, replacing a character or a voice, lip-synced versions for a new market, and client change requests handled by prompt instead of a reshoot. Vendor testimonials describe producers using the storyboard side to pitch with frames before a shoot. Compared with Creatify, which generates avatar ads from a product link, Katalist fits better when the creative already exists or the shot plan matters, while presenter-led videos with no existing footage suit avatar tools: see HeyGen for that route, or Synthesia on its own page. Higgsfield is a credit-based video generator with a free account, whereas Katalist wraps script, casting and product swap around the models. For single clips, Pika (see its page) is worth a look. For the generators underneath, read Creatify versus Kling, the broader image and video roundup or the editing and creation guide. The guide on AdsMaker versus Creatify covers Creatify's price rise, and the Gemini Omni Flash explainer covers where Veo still wins, and storyboard-only buyers can browse the content and writing directory.

These notes come from the vendor's own pages and public listings, not from a hands-on paid trial. G2 lists 16 reviews for the vendor, and the three most recent are tagged as incentivized, so read any star average with that in mind. The live pricing page and several older landing pages also disagree about plans, which the price notes and cons spell out.

Pricing

ai/pricing on 2026-10-09, monthly view; no annual toggle appeared in the page text. Essential is $19 a month with 200 image credits, 700 video credits, a 5 project limit and 1 custom character. Pro is $39 with 700 image credits, 1,500 video credits, 20 projects, 10 custom characters, an AI image editor and Adobe Premiere Pro integration.

Unlimited is $99 with unlimited image generations, 3,000 video credits, unlimited projects and characters, real-time collaboration and 2 seats. Enterprise is quoted on request and adds API access and Final Cut Pro export. Each paid plan lists a 7-day free trial.

For a credit plan without the storyboard layer, compare Higgsfield first.

Key Features

• Script to storyboard: Splits a written or imported script (CSV, Word or PowerPoint, per its Story Canvas page) into shots and builds a storyboard that keeps each cast character's face and look across frames.
• Product swap: Replaces the item in a shot or finished video with your own product photo, keeping its shape, label and colors, so one winning ad can be rerun across a catalog without a reshoot.
• Seven selectable video models: Choose between Runway Gen-4, Google Veo 3.2, Kling Pro and Standard, PixVerse v4, WAN-I2V, Sora 2 and LTX-2, with lip-sync on the three self-serve plans.
• Prompt edits and localization: Changes a finished video by prompt (swap a bottle for a bag), replaces a character or a voice, or lip-syncs a winning video for a new market.
• Style and shot controls: Offers 10 art styles including Sketch, Cinematic and Comic Book, plus a posing tool, generative fill and camera angles such as above, below, straight-on and eye level.
• Review and export: Shares storyboards by link, exports them as ZIP, Shooting Board or PDF per its storyboard page, and sends a timed timeline to Adobe Premiere Pro from the Pro plan.

Pros

• Covers script, storyboard, casting, video and export on one canvas, so a team does not stitch a storyboard app, a generator and an editor together.
• Lets a team switch video engines as models change, instead of being tied to one lab's model.
• Two recent G2 reviewers single out script-to-panel conversion and characters that hold across scenes (both reviews are tagged incentivized).
• The cheapest paid plan costs less than the cheapest paid Boords plan and still includes video credits.

Cons

• Output is metered in monthly image and video credits, and the pricing page does not say how many credits one clip costs on each model, so a campaign cannot be priced before trying it.
• Older landing pages (the agentic storyboarder and Story Canvas early-access pages) still show a separate storyboard-only price, so confirm the plan on the pricing page before paying.
• The entry plan caps projects and custom characters low enough that an agency handling several brands will need a higher plan.
• We found no SOC 2, ISO 27001 or GDPR statement, and the privacy policy covers email and site usage data without describing how uploaded product photos or generated videos are stored or used.

Visit Katalist Official Website