Pick 11x if you lead a mid-market or enterprise revenue team that wants outbound, inbound qualification and customer-expansion calls handled by agents inside your CRM, and you can sign an annual contract. It replaces separate sequencer, dialer and chat tools across five channels. Treat its published results as vendor-reported, because TechCrunch disputed some customer claims.
What changed
- · Release 11x reintroduced as an outbound, inbound and expansion platform source
11x runs two AI sales agents on one platform: Alice for outbound email, social and dialer sequences, and Julian for inbound voice and chat qualification. The vendor cites a contact database of 400M records and syncs activity to Salesforce, HubSpot and Pipedrive. It is sold through demos and quotes rather than public plans.
Maker: 11x · Autonomy: semi autonomous · Maturity: ENTERPRISE
About 11x
11x is a revenue-agent company with offices in San Francisco and London, founded in 2022 by Hasan Sukkar. It sells AI agents that do part of a revenue team's work instead of giving reps another dashboard. It started as a London startup, moved to Silicon Valley in July 2024, and has raised a $24 million Series A led by Benchmark and a $50 million Series B led by Andreessen Horowitz. Prabhav Jain, its former chief technology officer, has been chief executive since May 2025, and 11x now describes two named agents, Alice and Julian, sharing one platform.
Alice researches target accounts and runs outbound across email, social and a power dialer, then reads replies, classifies the intent and books the meeting with the full thread attached. Julian handles inbound: voice and chat agents call back form fills, qualify the lead, route it to the right rep and keep following up by SMS, WhatsApp and email. Both draw on a shared knowledge base, your CRM and live signals such as funding, hiring and job changes. 11x has not published which language model powers either agent. What makes them agents rather than sequencers is the planning: each one chooses the account, writes the message, picks the next channel and decides when to hand off to a person.
Teams point Alice at cold outbound, signal-based outreach, event follow-up, lead nurture, website-visitor follow-up and closed-lost reactivation. Julian covers speed to lead, meeting scheduling and expansion calls to existing customers, and 11x says Fortune 1000 customers use its voice agents to call tens of thousands of small accounts about upsell. It suits mid-market and enterprise revenue teams already on HubSpot or Salesforce that want one vendor across outbound, inbound and expansion. A team that would rather steer a cheaper database and sequencer by hand is better served by Apollo, Clay, Instantly or lemlist; the AI SDR tools directory and revenue AI platforms list more, and HubSpot AI alternatives covers the CRM side.
11x publishes no prices and offers no self-serve sign-up, so access starts with a demo request and a quote. Both agents run in the vendor's cloud, with a documented API and webhooks for pushing leads in and pulling results out, and the cost FAQ below sets out what is known about contract terms. Teams that already review sales calls in Gong can compare Julian's recordings against that workflow during a pilot.
On 14 October 2026 chief executive Prabhav Jain reintroduced 11x as a platform spanning outbound, inbound and expansion, adding that Alice now advises on campaign choices such as when an audience is too broad. The company's history is not spotless: TechCrunch reported that early customer claims and revenue counting were disputed, an account the FAQ below sets out with 11x's response. Read it next to Artisan, the closest autonomous outbound agent on HokAI, and Revnu, which pairs outbound with paid ads. The wider field is covered in the AI SDR guide, the best agentic AI guide and the sales agents directory.
Pricing
11x publishes no price list. No pricing page, free plan or self-serve checkout was found, and cost is quoted on a demo call. TechCrunch's reporting described annual contracts, and the cost FAQ covers the opt-out terms it mentioned. For published prices to compare against, see [Artisan](/hub/agents/artisan), [Apollo](/hub/tools/apollo) and [Instantly](/hub/tools/instantly).
Key Features
- Signal-based outbound research: Builds target lists from live signals such as funding rounds, hiring spikes and job changes, then researches each contact from web sources and CRM context before writing.
- One sequence across channels: Runs email, social and a power dialer as a single sequence, classifies every reply by intent and books the meeting with the thread and research attached.
- Julian inbound voice and chat: Calls back web form submissions and qualifies inbound leads by voice, chat, SMS and WhatsApp, and the vendor says it responds in under 60 seconds.
- Approval workflows or autopilot: Messages can be reviewed, edited or overridden before sending, or Alice can run hands-off in autopilot mode.
- Contact database and CRM sync: Accepts your own CRM leads or a contact database the vendor puts at 400M records, and syncs activity back to HubSpot, Salesforce or Pipedrive.
- Multi-language outreach: Writes outreach from scratch in the prospect's language and sources research locally, with a knowledge base per language and region.
- Published security attestations: Lists SOC 2 Type II and CASA Tier 3 on its security page, with the SOC 2 report available on request, and signs GDPR data processing agreements for EU customers.
Strengths
- One vendor covers outbound, inbound qualification, voice calls and expansion outreach, which spares a phone-led team from bolting a separate dialer onto an email agent, a gap Artisan's HokAI profile records.
- Approval workflows let a cautious team start with every message reviewed and loosen control later, which suits an onboarding period when output quality is still unproven.
- Julian's calls are recorded, transcribed and summarized per the vendor's phone-agent page, and a live transfer passes the gathered context to the rep, so a manager can audit what was said.
Weaknesses
- No public pricing and no self-serve sign-up, so a buyer cannot compare cost before a sales call, unlike Artisan or Instantly, which publish tiers.
- Independent evidence is thin: the results on 11x's pages are vendor-selected or customer-reported, and no third-party test of Alice's meeting rates was found.
- TechCrunch's reporting on disputed customer logos and revenue counting makes reference calls with current customers worth requesting before signing.
- Public reviews are mixed: one Trustpilot reviewer reported spending heavily on Alice without booking a meeting, while a seller-invited G2 reviewer praised its campaign creation.
Frequently Asked Questions
What does 11x actually cost?
11x does not publish prices: its site has no pricing page, no free plan and no self-serve checkout, so cost comes from a demo call and a quote. TechCrunch's reporting described 12-month contracts, with an opt-out after three months for some enterprise customers, while 11x said most middle-market customers can start with a free trial. Third-party price guides disagree widely and mostly come from competitors, so none of their figures is stored here; ask for a written quote that lists seats, channels and any minimum term.
Did 11x really claim customers it did not have?
On 24 March 2025 TechCrunch reported that ZoomInfo and Airtable, which had each run a short trial, said they were not customers even though 11x's site had named them, and that a ZoomInfo lawyer threatened legal action. Former employees also said annual revenue was counted in full after customers used break clauses. 11x replied that it removes unwanted mentions promptly, reports contracted ARR to investors who knew the method, and put its retention rate at 79% at the time, while Pleo and Rho confirmed they use the product. Sukkar became non-executive chairman on 5 May 2025.
Which tools compete with 11x in 2026?
Artisan is the closest autonomous outbound agent and publishes self-serve tiers. Apollo and Clay suit teams that would rather steer a database and enrichment workflow themselves (the [Apollo vs Clay comparison](/guides/apollo-vs-clay) and [what Clay is for](/guides/what-clay-is-for) explain the split), and Instantly and lemlist are sending tools with published monthly prices where a person owns the strategy. Revnu fits a small team that wants outbound plus ads from one agent.
What separates 11x from Artisan?
11x covers voice, chat, SMS and WhatsApp alongside email and social, while Artisan's HokAI profile notes no native voice channel. Artisan publishes a free tier and two paid tiers, whereas 11x quotes every deal on a call. Pick 11x if inbound calls or phone follow-up are central; pick Artisan if outbound is email and LinkedIn led and you want to see prices first.
How do you set up 11x?
Request a demo on the 11x site; the form asks which CRM you use, with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics or other as options. After the CRM connection you load a knowledge base and choose a play such as speed to lead or closed-lost reactivation. Start with approval workflows on so every message is reviewed, then move to autopilot once quality holds up. 11x does not publish a time to first result, so ask for a pilot plan in writing.
Top Alternatives
- Artisan: Pick Artisan if your outbound runs on email and LinkedIn and you want published prices before talking to sales.