Open WebUI pricing, free plan and limits

Self-hosted browser chat for Ollama and OpenAI-compatible models, adding retrieval, plugins and user roles. Free software, about 154K GitHub stars.

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Open WebUI homepage on openwebui.com showing the headline The freedom AI stack, a Get Open WebUI button and the 507K+ member community link
Vendor homepage, October 2026

Last updated: 2026-10-06

Open WebUI is a free, self-hosted chat interface for Ollama and OpenAI-compatible models, with about 154,000 GitHub stars on 2026-10-06. Its latest release, v0.11.4, shipped on 2026-09-21. It adds document retrieval, user roles, plugins and MCP tool servers, and installs with pip or Docker.

About Open WebUI

Open WebUI is a self-hosted web interface for talking to language models, built by Timothy Jaeryang Baek and published at github.com/open-webui/open-webui. On 2026-10-06 the repository showed about 154,000 stars and 22,500 forks, and the vendor's site reports 407M+ downloads and 507K+ community members. You install it on your own machine or server, open it in a browser and point it at the models you want to use.

It does not run models itself. Instead it connects to Ollama and to any OpenAI-compatible API, and the README names LM Studio, GroqCloud, Mistral, OpenRouter and vLLM as examples. That makes it a front end rather than a runner: the typical local stack pairs Ollama as the engine with Open WebUI as the chat window. If you want a runner that bundles its own chat screen, LM Studio, Jan and GPT4All each ship a desktop app, and Open WebUI can also talk to hosted services such as OpenRouter or models from OpenAI and Anthropic.

What sets it apart from a plain chat box is the platform around the conversation. Administrators define roles, groups and permissions, so a team can share one deployment. Models can be wrapped with custom instructions, tools and knowledge to make specialised agents. Retrieval over uploaded documents, web search, voice and video calls, notes, channels, a calendar and scheduled prompts are all listed in the README. Plugins come as Filters, Actions, Pipes, Tools and Skills, and external services connect through MCP, MCPO and OpenAPI tool servers. An optional Open Terminal gives an agent a filesystem and shell for multi-step work.

Setup is a single command: pip install open-webui, or a Docker image, with Kubernetes manifests and Helm available for larger installs. The software is free to run. The licence is its own BSD-style Open WebUI License, not an OSI-approved one, and it forbids removing or replacing the Open WebUI branding once a deployment passes 50 end users in 30 days unless you hold written permission or an enterprise licence. An Enterprise plan with SSO, audit logs and air-gapped deployment is sold through the vendor's sales team, with no public price. The latest tagged release on 2026-10-06 was v0.11.4, published 2026-09-21.

Screenshots

Open WebUI homepage on openwebui.com showing the headline The freedom AI stack, a Get Open WebUI button and the 507K+ member community link
Vendor homepage, October 2026

Pricing

No charge for the self-hosted software when checked in October 2026. The Enterprise tier is quoted by the vendor sales team and has no published price. Your running costs are your own server and any paid model APIs you connect.

Plans and pricing
TierMonthly priceWhat it includes
Self-hostedFreeFull app under the Open WebUI License, Ollama and OpenAI-compatible connections, retrieval, roles and groups, plugins, voice and video calls
EnterpriseCustomSales-led plan with SSO, audit logs, data residency, on-premises or air-gapped deployment and permission to alter branding; no public price

Key Features

  • Ollama and OpenAI-compatible connections: Connects to local Ollama models and to any OpenAI-compatible endpoint, so one window can switch between a laptop model and a hosted one.
  • Retrieval over your documents: Uploads and knowledge collections let a model answer from your own files, with web search available as another source.
  • Roles, groups and permissions: Administrators set per-user and per-group access to models, tools and knowledge, which is what lets a team share one install.
  • Plugin system with MCP support: Filters, Actions, Pipes, Tools and Skills extend the app, and MCP, MCPO and OpenAPI tool servers connect outside services.
  • Custom models and agents: Wrap a base model with instructions, tools and knowledge, and share the preset with specific users or groups.
  • Voice and video calls: Hands-free calls support several speech-to-text providers, including local Whisper, OpenAI, Deepgram and Azure.

Pros

  • Free to self-host, with a single pip install or Docker image getting a working chat interface running in about 60 seconds by the vendor's own count.
  • Works with Ollama and any OpenAI-compatible API, so you can keep local models and hosted models in the same window instead of juggling two apps.
  • Multi-user features such as roles, groups and per-model access let a small team share one deployment, which desktop runners like GPT4All and Jan do not offer.
  • Very active project: new tagged releases arrive every few weeks and about 154,000 GitHub stars back it.

Cons

  • It is only an interface. You still need Ollama, a hosted API or another model server running behind it, so setup takes two steps rather than one.
  • The licence is custom, not OSI-approved, and it bars removing Open WebUI branding past 50 end users in 30 days without permission.
  • Self-hosting means you handle updates, backups and security patches, and the project ships frequent 0.x releases that can change behaviour.
  • No compliance attestations such as SOC 2 are listed on the pages we checked, so regulated teams need to ask about the Enterprise plan.

Data Handling

Training-data policy
Self-hosted, so chats stay on your own server. The app does not train models and does not ship a first-party chat model.

Frequently Asked Questions

What does Open WebUI cost?

The self-hosted software is free as of October 2026. You pay for your own server and for any hosted model APIs you connect. The vendor also sells a sales-led Enterprise tier, with SSO and air-gapped options, but does not publish a price.

Can you remove the Open WebUI branding?

Only in limited cases. The Open WebUI License bars altering or removing the branding once a deployment has more than 50 end users in any rolling 30 days, unless you have written permission or an enterprise licence. Smaller deployments are exempt from that clause.

What should you use instead of Open WebUI?

LM Studio, Jan and GPT4All bundle their own chat screen in a desktop app, which suits one person on one computer. Ollama is the engine many people put behind Open WebUI. If you do not want to host anything, a hosted assistant such as ChatGPT or Claude avoids the setup.

Does Open WebUI run models by itself?

No. It connects to Ollama or to any OpenAI-compatible API, so a model backend has to be running somewhere, whether that is a local server on your own network or a hosted endpoint you pay for.

How do you get started with Open WebUI?

Run pip install open-webui or use the Docker image from the GitHub README, then open the page in your browser and create the first account, which becomes the administrator. Add an Ollama address or an API key under the connection settings and pick a model to chat.

Top Alternatives

  • Ollama: Pick Open WebUI for a shared browser chat with roles and retrieval; pick Ollama when you need the engine and a command line, and use both together.
  • LM Studio: Choose Open WebUI for multi-user access on a server; choose LM Studio for a polished single-user desktop app with built-in model search.
  • Jan: Pick Open WebUI when a team shares one deployment; pick Jan for an offline desktop app on one computer.
  • GPT4All: Choose Open WebUI for plugins, MCP and user management; choose GPT4All for a simple installer with LocalDocs on one laptop.

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