Lusha pricing, free plan and limits

Last updated: 2026-10-19

Lusha, founded in 2016, is a sales intelligence platform that sells verified B2B emails and phone numbers by the credit, with a Chrome extension, API access and a hosted MCP server for Claude and ChatGPT. It targets prospecting and CRM enrichment, and its free plan needs no credit card.

About Lusha

Lusha is a B2B contact and company data platform founded in 2016 by Assaf Eisenstein and Yoni Tserruya, who is its chief executive. It began as a community where salespeople shared business contact details, and TechCrunch reported in November 2021 that it had raised $245M in total, including a $205M Series B at a $1.5B valuation led by PSG with ION Crossover Partners.

You look people and companies up in the web workspace, the Chrome extension or the API, and Lusha reveals verified emails and phone numbers by spending credits from your plan. Results can be saved to workspace tables, pushed to a CRM or exported to CSV. A hosted MCP server lets Claude and other MCP clients such as ChatGPT run the same searches and enrichment from a chat window, and the vendor says every plan qualifies, Free included.

It suits SDRs, recruiters and RevOps analysts who want contact data without a sales call. The closest rival at enterprise scale is ZoomInfo, while buyers who want published per-user tiers can weigh it against Apollo.io, and for an annual package with users included there is Amplemarket. Lusha lists a Clay integration, so it can sit beside other data sources in an enrichment table, and it lists an Outreach integration for moving enriched leads into sequences. For custom flows, the integrations list includes Zapier for hosted automations and, for teams that self-host, n8n.

Beyond lookups, Lusha sells signal products: buying-intent topics, AI recommendations that rank leads and accounts, lead prioritization and website visitor identification. These draw on the same credit balance, so the credit breakdown on the pricing page matters more than the plan price when you estimate a real monthly bill. Bulk enrichment is listed from Starter and CSV enrichment from Pro, which means a RevOps team refreshing a whole CRM export by file needs at least the Pro plan. For the wider category, see the sales and revenue tools directory.

Pricing

Prices are in USD, read from Lusha's pricing page on 2026-10-19. The Free plan gives 40 credits a month with 1 seat and no credit card. 95 for 40,800 credits and 5 free seats.

Scale is quote-only, adds SSO and advanced compliance, and the vendor says its per-credit price is 50% or more lower. The page advertises 25% off for yearly billing, so paying monthly costs more. A verified email costs 1 credit and a phone number costs 5.

8 on Premium, so Premium buys seats and features rather than a cheaper credit, and a phone number lands near 44 to 47 cents on any paid plan.

Key Features

• Credit-metered reveals: An email reveal uses 1 credit and a phone reveal uses 5, so the channel mix, not the plan name, decides how far a credit balance goes.
• Chrome extension: Reveals contact details while you browse LinkedIn, CRM records and other websites, and works alongside Gmail and Google Calendar.
• Hosted MCP server: Connects Claude, ChatGPT and other MCP clients to contact search, enrichment, lookalikes and buying signals, and the vendor says every plan including Free can connect.
• Buying-intent signals: Intent topics cost 1 credit per company or contact; Starter includes 5 topics, Premium 5 with unlimited results, and Scale 25.
• API and webhooks: An API call returns 1 to 25 results for 1 credit; Free and Starter run under strict rate limits, while webhooks and CSV enrichment arrive with Pro.
• AI recommendations and visitor identification: AI recommendations rank leads and accounts at 1 credit each, and website visitor identification charges 2 credits per successfully identified visitor.

Pros

• Every credit cost is published per action, so a campaign can be priced before any money is spent.
• Annual plans grant every credit upfront, and a plan can be cancelled from account settings with credits kept until the billing period ends.
• Publishes SOC 2 Type II, ISO 27001 and ISO 27701 on its trust center and offers a data processing agreement to every customer.
• Integrations cover Salesforce, Outreach, Salesloft, Pipedrive, Zoho CRM and monday CRM, plus Clay, Zapier, Make and n8n for custom flows.

Cons

• Trustpilot shows 1.2 out of 5 from 783 reviews, but four of the five recent reviews we read came from people who say Lusha holds or supplied their personal contact details, not from subscribers. Teams contacting UK or EU prospects should expect opt-out and erasure requests and confirm their own lawful basis.
• On annual plans unused credits reset at the end of the cycle, so an oversized plan wastes money; monthly plans roll unused credits over only up to twice the plan limit.
• The per-credit price barely falls between Starter, Pro and Premium, and the large discount the vendor describes applies only to the quote-only Scale plan.
• We found no independent test of phone or email accuracy. The figures on its G2 listing (direct dials above 90%, business emails 95 to 98%) are the vendor's own.

Visit Lusha Official Website