Last updated: 2026-08-19
Filmora 15 is Wondershare's AI-assisted video editor, first launched in 2010 and now on its fifteenth major version. Its AI Mate copilot generates captions, extends clips, and removes objects on command, aimed at creators who want automated editing without a professional colorist's toolkit or steep learning curve.
About Filmora 15
Filmora is Wondershare's video editing software, launched in 2010 and now on its 15th major version. It targets creators of every skill level, from complete beginners to advanced editors, and layers AI automation on top of a standard drag-and-drop timeline rather than replacing manual control.
It runs on Windows, Mac, iOS, and Android with cross-device project sync, and includes access to Wondershare's Filmstock marketplace for stock music, effects, and templates.
Pricing
Free tier with watermark and limited features. 99/year (Basic subscription). 99/year.
99 depending on platform. 88/user/year with no watermark and company use rights. 99/year.
Subscription pricing also available monthly.
| Tier | Monthly price | What it includes |
|---|---|---|
| Free Trial | Free | 30-day free trial; watermark on exports; limited to basic features |
| Basic (Individual Annual) | $4.17/mo | $49.99/year or $9.99/month; includes 2000 AI credits/month, 100GB cloud storage, 30-min Speech-to-Text monthly |
| Advanced (Individual Annual) | $5/mo | $59.99/year; all Basic benefits plus enhanced AI features and priority support |
| Cross-Platform Annual | $5.83/mo | $69.99/year; allows use on multiple devices with same account by one individual |
| Perpetual (One-Time License) | $6.67/mo | $79.99 (Windows) or $109.99 (Mac) one-time payment; lifetime access to purchased version; includes 1-month Filmstock access |
| Business Annual (Team License) | $12.99/mo | $155.88/user/year; includes free updates, senior tech support, no attribution requirement, company use permission, multi-user control |
Key Features
- AI Mate Copilot: Built-in AI assistant with four modes: AIGC generates scripts and video drafts, Guide walks through features, Action automates multi-step edits, and Auto routes a request to whichever mode fits.
- Advanced AI Editing Tools: Smart Cutout for subject detection with stylized edges, an AI object remover for watermarks and subtitles, an AI upscaler for 4K output, and AI audio denoise for cleanup.
- Professional Editing Features: Dual-timeline editing with source and sequence preview, a magnetic timeline for automatic clip snapping, a pen tool for custom motion paths, and keyframe animation with a Bezier curve panel.
- Creative Assets Library: 2.9 million+ royalty-free assets including music, effects, transitions, filters, LUTs, stickers, titles, and templates from Filmstock and premium partners.
- Dynamic Captions & Audio Tools: AI-generated captions with batch text processing and built-in animation styles, loudness normalization for platform-specific standards, and speech-to-text/text-to-speech with multi-language support.
Pros
- Minimal learning curve for a fully featured editor, straightforward enough for a first-time user yet deep enough that experienced editors don't feel boxed in.
- AI Mate and Smart Cutout save real time on repetitive tasks like cutting silences and swapping backgrounds, without a separate plugin purchase.
- Far cheaper than desktop-suite subscriptions like Adobe Premiere Pro, especially for solo creators and small teams.
- Cross-platform support across Windows, Mac, iOS, and Android with project sync between desktop and mobile.
- Built-in library of 2.9M+ royalty-free assets cuts down on hunting for outside stock footage and music.
- GPU acceleration keeps playback and rendering fast even on older hardware.
Cons
- Limited advanced features for professional-grade color grading and complex multicam editing compared to Final Cut Pro or Premiere Pro.
- Premium creative assets and AI credits beyond the monthly allotment require an extra purchase or a Filmstock subscription.
- Can struggle with very large multi-layer projects, sometimes slowing down on lower-spec hardware.
- Some advanced tools differ enough from Premiere and Final Cut conventions that switching editors still takes real relearning.
Data Handling
- Compliance
- G2 Rating: 4.5/5; Capterra Rating: 4.5/5; GetApp Rating: 4.5/5; Shorty Awards recognition; SoftwareHow Rating: 4.5/5
Frequently Asked Questions
How much does Filmora 15 cost in 2026?
Filmora's Basic annual plan is $49.99/year ($9.99/month), Advanced is $59.99/year, and the Cross-Platform annual plan (multi-device sync for one person) is $69.99/year. A one-time perpetual license runs $79.99 on Windows or $109.99 on Mac, and the Business annual license with commercial-use rights is $155.88 per user per year. Filmstock's premium asset subscription and extra AI credits are billed separately.
Is Filmora free to use?
Filmora offers a 30-day free trial with full feature access, though every export carries a watermark. A separate free tier exists after the trial with basic editing tools, still watermarked and without the AI credit allowance paid plans include.
What are the best alternatives to Filmora 15?
CapCut is the closer free alternative for short-form, trend-driven content with built-in platform templates. Descript suits editors who want transcript-based editing, where deleting a word cuts the matching clip, instead of a traditional timeline. For color grading or multicam work Filmora isn't built for, editors typically move up to DaVinci Resolve or Adobe Premiere Pro.
How does Filmora 15 compare to Adobe Premiere Pro in 2026?
Filmora's annual plans undercut Premiere Pro's roughly $263-a-year subscription by more than half, and its drag-and-drop interface has a far shorter ramp-up. Premiere Pro still wins on professional color grading, multicam sync, and third-party plugin support, which Filmora doesn't match.
How do you get started with Filmora 15?
Download the free trial for Windows or Mac, or the mobile app for iOS and Android; no credit card is required. Drop a clip on the timeline and AI Mate's Auto mode can suggest cuts, captions, and audio cleanup automatically, so a first rough cut is possible in one sitting even without prior editing experience.
Top Alternatives
- CapCut: Pick CapCut for free, template-driven edits built for TikTok and Shorts; pick Filmora for a full desktop timeline with keyframing and multi-track audio.
- Descript: Pick Descript if you'd rather edit by cutting a transcript than a timeline; pick Filmora for a bigger built-in stock asset library and mobile apps.
HokAI guides covering Filmora 15
- Best AI for Video Editing and Content Creation in 2026: Pick the Job, Not the Category: AI video editing splits into two jobs: cutting footage you have, or generating video you don't. CapCut, Descript, VEED and Opus Clip compared on price and fit.
- What CapCut Is Actually For, Now That Pro Costs Twice What It Did: CapCut's Pro price doubled in February 2026 and free cloud storage was cut in 2024. Here's who the paid tier now serves, and who should look elsewhere.