Last updated: 2026-10-19
OtterlyAI is an Austrian AI search monitoring platform, launched in October 2024, that tracks brand mentions and website citations across seven engines: ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot and Claude. It adds a crawlability checker, content audits and GEO recommendations, and exposes its data through an API and an MCP server.
About OtterlyAI
OtterlyAI is built by OtterlyAI GmbH, a company registered in Persenbeug, Austria, and founded by Thomas Peham (CEO), Josef Trauner (CPO) and Klaus-M. Schremser (CRO). The first product, an AI search monitoring tool, launched in October 2024, and a second major version followed in June 2025. The vendor lists a 2025 Gartner Cool Vendor recognition for AI in Marketing and a G2 High Performer badge for answer engine optimization tools. No funding round is disclosed on the pages read.
Each tracked prompt runs daily against the engines on the plan: ChatGPT from OpenAI, Perplexity, Microsoft Copilot from Microsoft and Google AI Overviews as standard, with Gemini, Claude from Anthropic and AI Mode as add-ons. The platform records whether a brand is mentioned, what tone the answers take, plus which domains and URLs they cite, with link-position changes over time. Past monitoring, it tests whether an AI crawler can fetch a page, grades content for AI readiness and turns the findings into prioritised recommendations. Agent Analytics lists the AI crawlers and agents that visit a site. Free GEO tools cover prompt research and query fan-out, and the data can leave through CSV, a Looker Studio connector, a public API and an MCP server.
Its entry price is lower than that of Peec AI, the closest self-serve rival, and CiteLens undercuts both with a free plan. Teams that must pass an enterprise security review are better served by Profound, which holds SOC 2 Type II status per its own enterprise page, while Semrush makes sense when AI tracking should sit beside rank tracking in one login. SeaOcean bundles monitoring with a technical audit for small agencies, and for on-page content scoring, which OtterlyAI only touches through its content audit, see Clearscope, Surfer SEO or Frase. The rest of the group is listed under visibility trackers.
The plan ladder is Lite, Standard, Premium and a custom Enterprise tier, with a free trial for new users and a discount for annual billing. API access, MCP access and Agent Analytics start at Standard, and single sign-on is held for Enterprise. It runs as a web app. Coverage is the part to read closely: the base plans track four engines, and the other three are paid add-ons.
Pricing
Monthly billing lists Lite at $29 for 15 prompts, Standard at $189 for 100 and Premium at $489 for 400; Enterprise is custom and starts from 1,000 prompts. The annual view shows $25, $160 and $422 a month for the same three plans. Every plan tracks four engines daily (ChatGPT, AI Overviews, Perplexity, Copilot); Google AI Mode, Gemini and Claude are add-ons, and 100 extra prompts cost $99 a month on Standard and Premium.
A free trial exists but its length is not stated. ai/pricing on 2026-10-19, in USD, excluding tax. For a flat-priced alternative see Peec AI, or for a sales-led one see Profound.
| Tier | Monthly price | What it includes |
|---|---|---|
| Lite | $29/mo | 15 search prompts, Four base engines (ChatGPT, AI Overviews, Perplexity, Copilot), Daily tracking, Unlimited team members, 1 workspace, 3 recommendations a week |
| Standard | $189/mo | 100 search prompts, up to 300 more as add-ons, Four engines by default, three as add-ons, Unlimited workspaces and recommendations, API and MCP, 2,000 requests a month each, 200k Agent Analytics events a month, Looker Studio connector |
| Premium | $489/mo | 400 search prompts, Same four base engines, three paid add-ons, API and MCP, 5,000 requests a month each, 1M Agent Analytics events a month, 10,000 GEO URL audits a month, Personal onboarding session |
| Enterprise | Custom, from 1,000 prompts | Everything in Premium, Customizable prompt tracking, Single sign-on, Quarterly GEO health check, Dedicated customer success manager, Custom terms and payment options |
Key Features
- Daily citation and brand tracking: Runs each tracked prompt daily and records brand mentions, sentiment and every cited domain and URL, with link-position changes over time.
- Engine coverage: The base plans track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, while Google AI Mode, Gemini and Claude are paid add-ons, for seven engines in total.
- Crawlability and content audits: Checks whether AI crawlers can reach a page and scores content for AI readiness, with an audit allowance that runs from 1,000 URLs a month on Lite to 10,000 on Premium.
- Prompt research and query fan-out: Suggests prompts from a keyword, brand or URL, and shows the sub-queries an engine may generate from one prompt in ChatGPT, Google AI Mode and AI Overviews.
- ChatGPT ads and shopping tracking: Records ads and shopping cards that appear in ChatGPT answers, and Google Ads placed inside AI Overviews, for your brand and competitors.
- Agent Analytics: Shows which AI crawlers and agents visit a site, with an allowance of 200k events a month on Standard and 1M on Premium.
- API and MCP server: A public API and an MCP server expose brand reports, prompts, citations, recommendations and audit checks, with 2,000 requests a month of each on Standard.
- Workspaces for clients: Each brand or client gets its own workspace, team members, reports and audits inside one subscription; Agency Partners get 150 prompts on Standard and 500 on Premium.
Pros
- Every plan below Enterprise has a printed price, so a team can budget and sign up without a sales call.
- API access, MCP access and Agent Analytics begin at the middle tier instead of being held back for Enterprise.
- Team members are unlimited on every plan, so seat count never drives an upgrade.
- Reviewers on G2 average 4.7 out of 5 across 54 reviews (read on 2026-10-19), a small but positive sample.
Cons
- Three of the seven engines (Google AI Mode, Gemini and Claude) cost extra on every plan, so full coverage costs well above the headline price.
- The vendor claims no SOC 2 or ISO 27001 of its own: the certifications on its security page belong to its AWS data centers, and SSO is limited to Enterprise.
- The free trial length is not stated on the pricing page, and there is no permanent free plan.
- Standard can add only 300 prompts before the account is moved to Premium, so mid-size prompt needs meet a price jump.
Data Handling
- Training-data policy
- The vendor security page says it never actively uses customer data to train AI models.
- Compliance
- GDPR processor stance stated by vendor; hosted on AWS Frankfurt · whose data centers hold SOC 2 and ISO 27001 (AWS certifications · not the vendor own); SAML SSO on Enterprise
Frequently Asked Questions
What are OtterlyAI's pricing plans in 2026?
Four plans exist: three with printed monthly and annual prices and a custom Enterprise tier. Every plan covers four engines, so the three add-on engines are where the bill grows. On Standard, Claude adds $109 a month and Google AI Mode and Gemini add $59 each, which lifts a seven-engine setup from $189 to $416 a month, or about $4.16 per tracked prompt.
Is OtterlyAI free to use?
There is no permanent free plan. New users get a free trial that needs no credit card, according to the vendor, but the pages read do not say how long it lasts. The company also runs free GEO tools outside the paid product, including prompt research, query fan-out, a content check and an AI referral traffic report.
What are the best alternatives to OtterlyAI?
Peec AI is the nearest self-serve rival, with printed prices and daily tracking. CiteLens suits tight budgets because it has a free plan, and Profound suits enterprise buyers who need SOC 2 Type II and SSO. Semrush is the pick if your rank tracking and site audits already live in a Semrush account and you want AI visibility added there.
OtterlyAI or Peec AI: which should you pick?
Per tracked prompt the two start close together: OtterlyAI's Lite works out near $1.93 and Peec's Starter near $1.90, while Peec's Pro and Advanced drop to about $1.63 and $1.41. OtterlyAI wins on a smaller first bill and on API, MCP and Agent Analytics at Standard; Peec AI wins once you track hundreds of prompts on a fixed three-model scope. Pick OtterlyAI for a cheap start, and Peec AI for volume.
What does it take to start using OtterlyAI?
Sign up at app.otterly.ai with an email link or Google sign-in, since the platform does not use passwords. Add your brand, competitors and countries, then pick prompts with the built-in research tool; a prompt calculator on the pricing page estimates how many you need. Tracking runs daily from there, API and MCP access need Standard or above, and SAML sign-on needs Enterprise.
Top Alternatives
- Peec AI: Pick OtterlyAI if you want a smaller first bill and four engines by default; pick Peec AI if you track more prompts and want the lower cost per prompt at its larger plans.
- Profound: Pick OtterlyAI if you want printed prices and a trial you can start without a sales call; pick Profound if procurement needs a SOC 2 Type II attestation or you want agents and ad tooling.
- CiteLens: Pick CiteLens if you want a free plan to test with; pick OtterlyAI if you want API, MCP and Agent Analytics at a mid-tier price.
- Semrush: Pick Semrush if AI tracking should live in the SEO suite you already use; pick OtterlyAI if AI search is the only job and you want a dedicated tool.