Frase: AI-Powered SEO & GEO Content Platform
Frase is an agentic SEO & GEO platform with 80+ AI skills. Research, create, optimize, and track content for Google and ChatGPT. Free 7-day trial.
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About Frase
Frase is an AI-powered platform that helps content marketers, SEO specialists, and teams research, create, optimize, and track content across both traditional search engines (Google) and generative AI platforms (ChatGPT, Perplexity, Claude, Gemini). The platform features 80+ AI-powered specialized skills in a single AI Agent that handles competitive research, content creation, SEO/GEO optimization, and real-time performance tracking. It analyzes your market, identifies content gaps, generates SEO briefs, and monitors your brand's visibility across Google and multiple AI search engines in real-time. Frase combines SERP research, content optimization scoring, AI visibility tracking, and programmatic content generation to accelerate the entire content workflow from strategy to publishing. The platform is trusted by thousands of content and marketing teams at major enterprises including Microsoft, Oracle, GitLab, Coursera, and ActiveCampaign.
Pricing
Frase offers three subscription tiers: Solo ($14.99/mo or $12.66/mo annually) for 4 articles/month, Basic ($44.99/mo or $38.25/mo annually) for 30 articles/month, and Team ($114.99/mo or $97.75/mo annually) for unlimited articles with 3 user seats. All plans include 4,000 AI words/month unless you add the Pro Add-On ($35/mo) for unlimited AI generation. 7-day free trial available with no credit card required.
Key Features
- AI Agent with 80+ Skills: One unified AI strategist that researches, creates, optimizes, publishes, and tracks content automatically without switching between tools
- GEO Content Optimization: Optimize specifically for AI search engines like ChatGPT, Perplexity, Claude, and Gemini with real-time scoring for both SEO and GEO in one editor
- SERP Research & Analysis: Analyzes top 10 competitors in 30 seconds, identifies content gaps, topics, questions, and patterns to generate data-driven outlines
- AI Visibility Tracking: Monitor where your brand appears across 8 AI platforms with real-time alerts, appearance rates, authority metrics, and competitive share of voice
- Content Atomization: Automatically turn one blog post into LinkedIn carousels, Twitter threads, newsletters, and Instagram posts saving 4+ hours per piece
- Programmatic SEO at Scale: Generate 1,000s of location pages, product comparisons, or directory listings from structured data with template-once-deploy-everywhere workflows
Pros
- Unified all-in-one platform eliminates need for multiple tools (SEMrush, Jasper, Surfer, etc.)
- Real-time SEO and GEO content scoring with clear optimization guidance
- Fast SERP research and content brief generation in 30 seconds
- AI visibility tracking across ChatGPT, Perplexity, Claude, and Gemini
- Responsive customer support team with excellent onboarding
- Competitive pricing compared to MarketMuse and Surfer SEO
Cons
- Limited AI-generated word allowance (4,000/month base) unless Pro Add-On purchased ($35/mo)
- AI writing output is generic and requires heavy editing; not production-ready without human refinement
- Limited keyword research capabilities compared to dedicated keyword tools
- Platform stability issues and occasional auto-save failures reported by some users
- Only 4 native integrations compared to competitors; limited template flexibility
Frequently Asked Questions
What is Frase and how does it work?
Frase is an agentic SEO and GEO platform with 80+ AI skills that handles the entire content workflow. It analyzes your top competitors in 30 seconds, identifies content gaps, generates SEO briefs, writes optimized content, tracks your visibility on Google and AI search engines, and tells you exactly what to do next.
What's the difference between SEO and GEO optimization in Frase?
SEO (Search Engine Optimization) optimizes content for traditional Google search results. GEO (Generative Engine Optimization) optimizes content to be cited and referenced by AI-powered search engines like ChatGPT, Perplexity, Claude, and Google's AI Overviews. Frase scores both in real-time, helping your brand appear in both traditional and AI-generated answers.
How much does Frase cost and what's included?
Frase offers three plans: Solo ($14.99/mo, 4 articles/month), Basic ($44.99/mo, 30 articles/month), and Team ($114.99/mo, unlimited articles). All plans include 4,000 AI words/month, SERP research, content optimization, and AI visibility tracking. Add the Pro Add-On ($35/mo) for unlimited AI words. A 7-day free trial is available with no credit card required.
Is the AI writing output from Frase production-ready?
Frase's AI writing is a good starting point but requires editing. The output is often generic and may need significant revision to match your brand voice and quality standards. Frase is best used to speed up your workflow and get words onto the page, with a human writer handling refinement before publication.
How does Frase track AI visibility across ChatGPT and other AI engines?
Frase monitors your brand's appearance across 8 AI platforms including ChatGPT, Perplexity, Claude, Gemini, and Google AI. It tracks metrics like share of voice, appearance rate, authority rate, and momentum. You'll receive real-time alerts when AI engines cite you, drop you, or when competitors gain ground.
Can I use Frase without multiple integrations?
Yes. While Frase integrates with Google Search Console, WordPress, Zapier, and Google Sheets, you can use the platform standalone for content research, writing, and optimization. The integrations enhance workflow but aren't required for core functionality.
What happens to my data if Frase is acquired or shuts down?
Frase was acquired by Copysmith in October 2022 and continues operating as a standalone brand under Copyrytr. Your documents and data are accessible via shared workspaces, document sharing links, and API access. Check Frase's terms of service for detailed data retention and export policies.