Virtual Staging AI pricing, plans and limits

Last updated: 2026-10-07

Virtual Staging AI is a web tool owned by Zillow Group that adds furniture to empty-room photos for real estate listings. Its API reference lists 7 room types and 8 furniture styles alongside furniture removal, and the vendor reserves API access for its Enterprise plan.

About Virtual Staging AI

Virtual Staging AI turns a photo of an empty or cluttered room into a furnished listing image, and it is built for agents, photographers and brokerages who market vacant homes. Michael Bonacina and Mikhail Andreev co-founded it in 2023 after starting the work at Harvard Innovation Labs. Zillow Group closed its acquisition on October 7, 2024, said it planned to bring the technology into its Showcase product, and the Terms of Service now name Zillow, Inc. as the operator.

The job is narrow on purpose. You upload a single photo, choose a room type and a furniture style, and download the staged version, with furniture removal available when the room is not empty. It sits beside the rest of a listing workflow rather than replacing it: an editable floor plan from FloorAI, listing copy from aiListingsPro and general photo cleanup from Photoroom cover the jobs staging does not.

It suits a listing agent with a few vacant properties a month, and a photographer who wants to add staging as an upsell. It suits designers less. One reviewer on Trustpilot wrote that they wished they could move furniture around or add items after the render, and the API reference exposes only a room type, a style and a furniture removal switch. None of this comes from a HokAI hands-on test, so read it as a map of the product's controls and of what its own documents and reviewers say. You can browse more tools in the virtual staging category or the wider industry verticals group, and the AI photo editing guide covers the cleanup that staging leaves out.

Pricing

Four plans with fixed monthly photo allowances of 6, 20, 60 and 150, and a slider on the pricing page that offers more. Monthly billing costs $25, $35, $79 and $139 respectively. Yearly billing takes the same plans to $16, $19, $39 and $79 a month, charged as $192, $228, $468 and $948 up front.

53 yearly. Image storage is listed from Standard up and API access on Enterprise only. For comparison shopping, the other virtual staging tools on HokAI do different jobs.

Key Features

• Room staging: Adds furniture and decor to a room photo from a chosen room type and style, with seven room types and eight styles (standard, modern, scandinavian, industrial, midcentury, luxury, farmhouse, coastal) listed in the v2 API reference.
• Furniture removal: Clears existing furniture before staging, and the API's furniture analysis endpoint returns a mask plus the share of the image covered, so a user can review what will be removed first.
• Variations and re-renders: Every plan lists unlimited renders and downloads per uploaded photo, and a single API render can hold up to twenty variations of the same room.
• Day to dusk and enhancement: The v2 API also documents turning a daytime exterior into dusk, golden or blue-hour lighting, and an enhancement pass that adjusts brightness, contrast, color and sharpness.
• Output size: Per the API reference, staging output is upscaled to at least 1536 px, or 3072 px when the source image is larger than 1536 px, and the plans list no watermark.
• API and webhooks: The Enterprise plan includes API access, with a public reference, a Postman collection and webhooks that fire when variations finish.

Pros

• Per-photo cost falls by roughly a factor of five from the smallest to the largest yearly plan, so agents who stage every listing pay far less per image than someone staging one house.
• Zillow ownership gives the product a large parent and a stated plan to fold it into Showcase, though no date for that integration has been published.
• Developers can read a public API reference and a Postman collection before buying, which lets a brokerage wire staging into its own listing tool.
• Support has a record of replying: one Trustpilot reviewer who first asked for a refund said the team answered and repaired their account.

Cons

• The homepage advertises 50+ design styles, yet the API reference lists eight furniture styles and seven room types, and bathrooms are no longer accepted for new staging requests. Confirm which set your plan exposes before promising a client a particular look.
• Turnaround is quoted two ways: the pricing page says 10 seconds and the homepage says 15, and the vendor's own API notes say photorealism mode with decluttering can exceed a minute, which times out synchronous calls on the main endpoint.
• The Terms bar users from misrepresenting output as human-generated and warn that output may be incorrect or repeated for other users, so label staged photos as digitally staged wherever your MLS or local rules ask for it.
• Billing complaints recur: Trustpilot shows 3.4 out of 5 across 176 reviews on 7 October 2026, including a 2024 reviewer who joined a $15 trial and was charged for a yearly plan, and the Terms make fees non-refundable after a 7-day window.
• The privacy policy is a short generic page and names no SOC 2, ISO 27001, HIPAA or GDPR attestation, which can stall a brokerage's vendor-security review.

Visit Virtual Staging AI Official Website