Photoroom pricing, free plan and limits

Last updated: 2026-08-12

Photoroom, founded in 2019 in Paris, scored 70.8% edge-accuracy in third-party background-removal benchmarks, ahead of Remove.bg's 41.7%. Available on iOS, Android, Apple Silicon Mac, and web, it adds AI-generated backgrounds, Virtual Model apparel try-on, and an official MCP connector so Claude can call its editing API directly.

About Photoroom

Photoroom is an AI photo-editing app and API built by the Paris company of the same name, founded in 2019 by Matthieu Rouif and Eliot Andres. It targets a specific problem for online sellers: turning a raw product photo into a marketplace-ready image without a studio, a photographer, or Photoshop skills. The product combines computer-vision segmentation with generative diffusion models to both cut a subject out of a photo and build a new scene around it. Instant Backgrounds generates a photorealistic scene from a text prompt, Virtual Model puts uploaded apparel onto an AI-generated model, and Ghost Mannequin removes a mannequin from a clothing photo automatically. In 2026 the company also open-sourced PRX Pixel, a pixel-space diffusion research model released under an Apache 2.0 license, kept separate from the proprietary app and API that generate its revenue. The tool is built for ecommerce: sellers on Shopify, Etsy, and Amazon use it to batch-edit product catalogs, and its API is integrated by enterprise clients including Netflix, Zomato, Shopify, Audi, and Lionsgate for production image pipelines. Developers can also call it from Claude through an official Model Context Protocol connector, describing an edit in plain English instead of writing API calls by hand. Photoroom runs a freemium model that spans a limited free plan through Pro, Max, and Ultra subscriptions, plus a custom Enterprise tier for large catalogs; exact prices and limits for each tier are broken out in the pricing FAQ below, and API usage bills separately from the app. The native app runs on iPhone, iPad, Android, and Apple Silicon Macs, with a browser-based Web App covering Windows PCs and older Intel Macs. The company has raised $75.3M in total funding, including a $43M Series B led by Balderton Capital and Aglae Ventures at a $500M valuation with Y Combinator participation. Its API meets SOC 2 Type 2 standards and is GDPR-compliant, backed by a public trust center that documents sub-processors and offers a data processing agreement for Enterprise customers. Reviewer sentiment splits sharply by platform: professional buyers on G2 rate it well, while a vocal segment of Trustpilot reviewers report frustration with subscription billing and cancellation, a gap worth checking before committing to an annual plan.

Pricing

Free: 250 exports/month with a watermark, standard resolution. Pro: around $7.50/mo billed annually (about $12.99-$15/mo billed monthly), watermark-free exports, batch editing up to 500 images. Max: about $20.99/mo billed annually, larger batch limits and additional AI models. Ultra: from $82.50/mo for high-volume automated workflows. Enterprise: custom pricing for catalogs above 200,000 images a year. API credits are billed on a separate, usage-based schedule from any app subscription.

Key Features

• AI Background Removal: Detects a product or subject and removes the background automatically using a dedicated computer-vision segmentation model, no manual masking needed.
• Instant Backgrounds: Generates a full photorealistic scene around a product from a plain-text prompt using generative diffusion models.
• Virtual Model: Places uploaded apparel onto an AI-generated virtual model so sellers can produce on-model clothing shots without hiring a photographer or model.
• Ghost Mannequin: Automatically removes a mannequin from a flat-lay or hollow-form clothing photo to leave a clean, floating-garment product shot.
• Ecommerce Templates: Ships 1,000+ ready-made templates sized for Amazon, Etsy, and Shopify listing formats, applied via drag-and-drop or Batch Mode.
• MCP / Claude Connector: Exposes an official Model Context Protocol connector so Claude and other AI agents can call Photoroom's background-removal, relighting, and virtual-model endpoints directly from a chat prompt.

Pros

• Background removal is independently benchmarked at 70.8% edge-accuracy versus 41.7% for Remove.bg on complex-edge test images.
• Its API runs in production well beyond a consumer app, powering image pipelines for named enterprise customers across streaming, food delivery, retail, and automotive.
• Rated 4.3 out of 5 on G2 by business and ecommerce reviewers, reflecting strong professional-user satisfaction.
• Free plan includes core background removal and retouching with no time limit, unlike rivals that gate cutouts behind a trial window.

Cons

• Trustpilot rates the company 'Bad' at roughly 1.4 out of 5 across 203 reviews, with recurring complaints about surprise subscription renewals and difficult cancellation.
• Editing beyond cutouts is comparatively shallow: fine detail work like intricate hair or lace edges often still needs manual cleanup in a full editor such as Photoshop.
• API usage bills separately from the Pro, Max, and Ultra app subscriptions, starting near $0.02 per call for the Remove Background API, so teams using both get two invoices.
• Native desktop support requires an Apple Silicon (M1 or later) Mac; Windows users and older Intel Macs are limited to the browser-based Web App.

Visit Photoroom Official Website