Last updated: 2026-10-22
Lapis is a Y Combinator Fall 2025 ad platform that turns a website URL into static Meta, Google and LinkedIn ads. Managed plans add ChatGPT ad campaigns, a landing page for every ad and conversion tracking. It produces image ads and copy only, not video, and has no SOC 2 report yet.
About Lapis
Lapis is an AI ad platform from Lapis Labs, a San Francisco company in Y Combinator's Fall 2025 batch. Founders Varunram Ganesh (CEO) and Sai Surbehera (CTO) built it around one idea: an ad should improve from its own results instead of being a one-off output. You paste a website URL and Lapis reads the logo, colors, typography, product images and brand voice, then writes and designs platform-ready static image ads and copy for Google, Meta and LinkedIn.
The product is sold as four connected parts. OmniSense produces and launches campaigns on Meta, Google and LinkedIn, with Reddit added on managed plans, and forecasts impressions, clicks and click-through rate before any money is spent. ChatSense builds and runs ads inside ChatGPT, which OpenAI opened to advertisers through an Ads Manager beta. RapidDomain generates a dedicated landing page for each ad so the page matches the message behind the click. Wayfinder matches campaign data against real orders and sign-ups recorded elsewhere, so a conversion reported by two channels is only counted one time.
Lapis sits between design editors and full media-buying services. Canva, Figma and Krea make creative but do not launch or measure campaigns. Creatify, HeyGen, Arcads, Pippit and Higgsfield centre on video, which Lapis does not make: it produces static image ads only. Jasper and Writesonic write marketing copy and stop at the text. Lapis tries to cover the whole loop from creative through landing page to measurement. That breadth is its main selling point, and it is also why a team that already has a media buyer may only use part of it.
Anyone weighing the ChatGPT channel can first read the HokAI guide ChatGPT ads explained, and best AI marketing agents compares the wider field. Search placements run through Google as well. A buyer can try the output before paying. The Free AI Ad Generator and Rate Your Ad need no sign-up, and the self-serve Basic plan includes a trial without a card. Managed plans carry the ChatGPT ads, Reddit and landing pages, and they start with a demo and a custom quote, so budgets are not visible up front. Exports are PNG files at up to 4K, and Notion and Figma integrations are listed.
The headline numbers come from Lapis itself. Its Y Combinator profile lists 1,500+ marketing teams and 30+ enterprises, and its site claims a 4.9 out of 5 rating on G2. HokAI has not independently verified either figure. The privacy policy, updated in April 2026, admits there is no SOC 2 report yet and allows Generated Content to be used for model training, which matters for brands with strict data rules.
Pricing
Basic is $99/mo self-serve with 25 credits a month and a 14-day free trial, no card required. Managed Traditional Ads (Meta, Google, Reddit, LinkedIn) and Managed ChatGPT + LLM Ads are custom-quoted after a demo. Ad spend is billed by each ad platform on top.
| Tier | Monthly price | What it includes |
|---|---|---|
| Basic | $99/mo | 25 credits a month, Google, Meta and LinkedIn creative, 20 competitors plus Brand Radar, Performance forecasting, Google Ads keyword strategy, Audience personas and product catalog |
| Managed Traditional Ads | Custom quote after a demo | 100+ traditional-channel ads, Meta, Google, Reddit and LinkedIn campaigns, Autonomous deployment and optimization, Dedicated ad strategist, RapidDomain keyword- and ad-matched landing pages, Post-click tracking and daily reporting |
| Managed ChatGPT + LLM Ads | Custom quote after a demo | 1,000+ ChatGPT ads, Third-party LLMs including open-source chatbots, Buyer-intent experiment design, RapidDomain prompt-matched landing pages, Confidence-adjusted reporting, Dedicated ad strategist |
Key Features
- Brand intelligence from a URL: Reads a pasted website and extracts the logo, colors, typography, product images and voice, so ads stay on-brand without a written brief.
- Multi-platform ad sizing: One brief produces correctly sized static creative and copy for Google, Meta and LinkedIn, and for Reddit when a managed plan is bought.
- Performance forecasting: Projects impressions, clicks, CTR and leads by audience segment before any ad budget is spent.
- Competitor ad tracking: Tracks up to 20 competitors and opens Brand Radar, a library of 10,000+ ads built on the Meta Ad Library.
- RapidDomain landing pages: Builds a dedicated page per ad and tests its headline, sections, form and footer against real conversions on managed plans.
- ChatSense for ChatGPT ads: Creates ChatGPT ad creative from buyer questions and runs the campaign, reporting and optimization on managed plans.
- Wayfinder conversion measurement: Connects OmniSense and ChatSense results to confirmed sales and leads from a CRM, store or billing system and counts each conversion once.
- Language and export range: Writes ads in 100+ languages with native script rendering and exports PNG files up to 4K, with Figma and Notion integrations.
Pros
- Covers creative, landing pages, launch and measurement in one product, which spares a small team from stitching three or four separate tools together.
- Two free tools that need no account let a buyer judge the output quality of the engine before handing over any payment details.
- States its security position plainly in the privacy policy, including that no SOC 2 report exists yet, instead of implying a certification.
- Feeds measured conversion results back into the next round of ads and pages, which one-shot generators like Canva do not attempt.
Cons
- Makes static image ads and copy only, so teams that need video ads have to add a separate tool such as Creatify or HeyGen.
- ChatGPT ads, Reddit and landing pages sit on managed plans with no public price, and the route in is a sales demo.
- The privacy policy says Generated Content may be used to train its models and that Lapis holds no third-party security certification, a gap for security-reviewed or regulated buyers.
- Basic is capped by a monthly credit allowance, so high-volume testing pushes teams toward the custom-priced managed plans.
Data Handling
- Training-data policy
- The privacy policy (updated 2026-04-11) lists training, improving and benchmarking its machine-learning models using Generated Content and de-identified usage patterns. No opt-out was described on the page read.
- Compliance
- None. The privacy policy states Lapis has not completed a SOC 2 examination and holds no third-party security or compliance certifications.
Frequently Asked Questions
What are Lapis's pricing plans in 2026?
Lapis Basic costs $99 a month and is the only plan with a public price. The two managed offers, one for classic channels and one for ChatGPT, are quoted after a demo. Ad spend is paid separately to each ad platform, which is the cost most buyers forget to budget.
Does Lapis have a free plan?
No free plan is listed, but Basic starts with a 14-day trial that needs no credit card. Two tools need no sign-up at all: the Free AI Ad Generator, which builds creatives for Facebook, Instagram and LinkedIn from a website URL, and Rate Your Ad, which scores an uploaded ad image. Managed plans begin with a demo.
What are the best alternatives to Lapis?
Canva covers general design and templates but does not launch or measure campaigns. Creatify and HeyGen are the routes when video ads matter, since Lapis makes static images only. Jasper and Writesonic suit teams whose main need is marketing copy, and a media buyer or agency covers the managed side if you want people running the account.
Lapis or Canva: which should you pick?
Canva is a general design editor, so social posts, presentations and print assets are easier there. Lapis starts from a URL, forecasts results before spend and can launch the campaign, then uses the outcome to shape the next ad. Teams buying ads on Meta, Google, LinkedIn or ChatGPT get more from Lapis, and everyone else is likely better served by Canva.
What does it take to start using Lapis?
Open the Free AI Ad Generator or start the Basic trial, then paste your website URL so Lapis can read your logo, colors, products and voice. Describe a campaign in plain English and edit any result with natural-language instructions, then export PNG files or schedule posts. Managed plans begin by booking a demo on the Lapis site.
Top Alternatives
- Canva: Pick Canva for general design and templates; pick Lapis when the goal is a launched and measured paid campaign.
- Creatify: Pick Creatify if video ads from a product URL are the need; pick Lapis for static ads, landing pages and measurement.
- Jasper: Pick Jasper for marketing copy across many formats; pick Lapis when finished image ads and a launch path matter.
- Krea: Pick Krea for open-ended image and video generation; pick Lapis for ad formats and platform integrations.