Typeform pricing, plans and limits

Last updated: 2026-10-26

Typeform, based in Barcelona, is a conversational form and survey builder that the company says 150,000+ businesses use. Typeform AI drafts forms from a prompt, remembers company context, searches the web and translates questions. Plans cap monthly responses and add seats as the price rises, and a public MCP connector works with Claude and ChatGPT.

About Typeform

Typeform is a form and survey builder made by Typeform S.L. in Barcelona, founded in 2012. Its format shows one question at a time, and the company says more than 150,000 businesses use it, including 95% of the Fortune 500. The current product puts a prompt box first: describe the form, survey or quiz you need and Typeform AI drafts the questions, logic and design for you to edit.

Typeform AI keeps company and customer context between sessions (the vendor calls this Retained Memory), accepts attached files, can search the web while it builds and translates forms into other languages. A public MCP connector lets you build forms and automations from Claude and ChatGPT, and the AI's connectors reach tools such as Notion. Landing pages and skills are listed as coming soon, so treat them as unreleased.

Two newer product lines sit on top of the form builder. Growth Flow adds data enrichment, scoring and follow-up emails and texts, and the vendor reports up to 92% match rates on B2B enrichment. Research Flow runs AI-moderated studies and is sold through sales, which puts it in the same territory as Conveo and Listen Labs. The plain form builder connects to more than 500 apps through Zapier and to CRMs such as HubSpot.

Pricing follows response volume, not the number of forms. Every paid plan has unlimited forms and unlimited questions per form; what changes is seats, the included monthly responses and the maximum monthly cap. Divide each plan's monthly price by its included responses and Basic comes to about $0.28 per response while Business comes to about $0.009 (HokAI's arithmetic from the vendor's monthly prices), so the entry plans cost the most per response. A team that wants a lower entry price and a free plan with healthcare options should also look at Jotform.

Who should skip it: anyone who needs HIPAA, single sign-on or a choice between a US and EU data center, because the pricing page lists all three as Enterprise only. The lower plans also have hard monthly response caps, which a busy campaign can outgrow. Those gaps, more than the interface, are why teams outgrow the lower plans. Teams comparing it with other tools in the same group can browse the conversational AI survey category, and teams running satisfaction surveys next to support desks such as Zendesk or Intercom should check which survey features those already include.

Pricing

Free plan available. Monthly prices: Basic $28 (1 user, 100 responses included, 750 maximum), Plus $56 (3 users, 1,000 included, 2,500 maximum), Business $91 (5 users, 10,000 included, 50,000 maximum). Annual billing lowers the monthly rate, and the vendor says up to 16%.

Growth Flow is $266 a month after a 14-day trial with a card required, and the Talent plan for HR teams starts at $119 a month. Enterprise is custom. The Contacts & Automations add-on costs $25 a month for 2,400 actions or $75 a month for 12,000 actions.

Compare against Jotform if response volume is your main cost.

Key Features

• Typeform AI builder: Drafts a full form, quiz or survey from one prompt, and can search the web and read attached files while it builds.
• Retained Memory and Extended Thinking: Stores company and customer context once, with an Extended Thinking toggle for complex multi-step forms and workflows.
• One-question-at-a-time forms: Offers dozens of question types with conditional logic, scoring, hidden fields and recall of earlier answers.
• Public MCP connector: Connects Claude and ChatGPT directly, so forms and automations can be created from a chat window instead of the editor.
• Growth Flow enrichment: Enriches 1,500 responses a month on the base plan (5,000 maximum) and sends follow-up emails and texts, with up to 92% B2B match rates reported by the vendor.
• Research Flow: Runs AI-moderated qualitative studies with built-in participant recruitment, transcription and tagging, sold through sales.
• Analytics and drop-off tracking: Business adds question drop-off analysis, conversion tracking and priority support with live chat.

Pros

• Every paid plan includes unlimited forms and unlimited questions per form, so cost tracks response volume only.
• The price per included response falls steeply as volume rises, so high-volume buyers get the best unit rate.
• Forms can be created from inside an AI chat through the public connector.
• The vendor lists SOC 2, ISO 27001, HIPAA and GDPR on its Enterprise page, with a US or EU data center choice.

Cons

• HIPAA, single sign-on and the US or EU data center choice are Enterprise only and priced by quote.
• Maximum monthly response limits are 750 on Basic and 2,500 on Plus, so a campaign that spikes forces an upgrade.
• Landing Pages and Skills in Typeform AI are still marked coming soon.
• Basic includes a single seat and a small response allowance, which is thin for any team sharing a form.

Visit Typeform Official Website