Last updated: 2026-06-09
Rows AI scored 89% first-try accuracy vs Excel's 53%. AI formula functions, 50+ live integrations, $59/mo. Acquired by Superhuman; product sunset May 2026.
Rows AI was an AI-native spreadsheet platform from Berlin-based Rows (founded 2016, $33.7M raised from Accel and Lakestar), scoring 89% first-try accuracy vs Excel's 53% and Google Sheets' 57%. It offered GPT formula functions, 50+ live data integrations, and natural-language analysis starting at $59 per month. Superhuman acquired Rows in February 2026 and the product shut down on May 31, 2026.
Rows AI was an AI-native spreadsheet platform built by Rows, a Berlin-based startup founded in 2016 by Humberto Ayres Pereira and Torben Schulz. The company raised $33.7M across four rounds from investors including Accel, Lakestar, and Cherry Ventures, and grew to serve business teams across marketing, sales operations, and finance. In February 2026, email productivity company Superhuman acquired Rows; the product fully shut down on May 31, 2026, with the team joining Superhuman to work on Coda. The core product combined standard spreadsheet mechanics with GPT-powered AI formula functions: =AI.EXTRACT(), =AI.CATEGORIZE(), =AI.SUMMARIZE(), and =AI.SENTIMENT() applied AI operations to any cell range at scale. The AI Analyst accepted plain natural-language queries typed directly into the grid, handling multi-step analyses like trend forecasting, data cleaning, and dataset merging while displaying its reasoning inline. In Rows' own AI Spreadsheet Benchmark of 53 real-world tasks, Rows scored 89% first-try accuracy, compared to Excel at 53% and Google Sheets at 57%, and was the only tool to produce fully adaptive, dynamic outputs on 74% of benchmark tasks. The platform pulled live data from 50+ sources including Stripe, HubSpot, Google Analytics, Salesforce, Shopify, Facebook Ads, and LinkedIn Ads via native integrations that refreshed on a schedule. Teams could enrich raw data with AI classification, translate text columns, extract named entities from free-text fields, and publish the results as interactive shareable dashboards, all without SQL or Python. HTTP integration tasks let users connect to any REST API from within the spreadsheet interface for custom data pipelines. Pricing ran from a free tier (500 AI enrichment tasks per month, no credit card required) to Plus at $59 per month (1 million tasks), Pro at $249 per month (1 million tasks with additional AI prompt capacity), and Enterprise at custom pricing. All tiers included the AI Analyst and AI formula functions. The platform was web-based with a progressive web app installable on both iOS via Safari and Android via Chrome. Rows built its own AI Spreadsheet Benchmark covering 53 tasks including arithmetic, data summarization, pivot construction, and column manipulation, publishing the methodology openly in early 2026. Before the shutdown, the platform integrated with Google Sheets for data import, supported OAuth connections to major SaaS platforms, and allowed API access for external systems to read and write sheet data programmatically. With the May 2026 sunset, active users were directed toward alternatives including Google Sheets with Gemini, Notion databases, and dedicated AI data analysis tools.
Free (500 enrichment tasks/month, no credit card needed). Plus $59/month (1M tasks). Pro $249/month (1M tasks + extra AI prompt capacity). Enterprise custom pricing. Product shut down May 31, 2026; no new signups accepted.
Rows AI was an AI-native spreadsheet platform developed by Rows, a startup founded in Berlin in 2016 by Humberto Ayres Pereira and Torben Schulz. The platform combined standard spreadsheet mechanics with GPT-powered AI formula functions, allowing users to run =AI.EXTRACT(), =AI.CATEGORIZE(), =AI.SUMMARIZE(), and =AI.SENTIMENT() directly in cells on thousands of rows. It also featured a natural-language AI Analyst that handled multi-step data analysis and returned reasoning steps inline. Rows raised $33.7M from Accel and Lakestar before being acquired by Superhuman in February 2026. The product shut down permanently on May 31, 2026.
Rows AI offered four pricing tiers before its shutdown in May 2026. The Free plan included 500 enrichment tasks per month at no cost and required no credit card. The Plus plan cost $59 per month and included 1 million automation tasks, though actual team costs were higher due to an additional $8 per member per month fee. The Pro plan cost $249 per month with 1 million tasks and additional AI prompt capacity. Enterprise pricing was custom and required direct contact with the sales team.
Rows AI's standout feature was its suite of GPT-powered formula functions: =AI.EXTRACT(), =AI.CATEGORIZE(), =AI.SUMMARIZE(), and =AI.SENTIMENT() applied AI operations cell-by-cell across entire columns. The AI Analyst accepted plain-language queries in the spreadsheet and returned multi-step analyses with reasoning displayed. Over 50 native integrations pulled live data from tools like Stripe, HubSpot, Google Analytics, Shopify, and Salesforce on an automated refresh schedule. Users could also publish interactive shareable dashboards from their live data without writing a line of code.
No. Rows AI is no longer available as a standalone product. Superhuman acquired Rows in February 2026, and the product fully wound down on May 31, 2026. Existing customers were given advance notice and guidance on migrating to alternatives. The Rows team joined Superhuman to contribute to Coda, Superhuman's collaborative productivity platform. No successor product carrying the Rows AI feature set has been announced as of June 2026.
The closest alternatives for AI-powered data analysis in a spreadsheet format are Google Sheets with Gemini, Notion databases, and Microsoft Excel with Copilot. For AI formula functions specifically, GPT for Work provides similar =AI.() functions as a Google Sheets or Excel add-on. For live API data integrations, Coefficient and Supermetrics offer comparable connectivity to Stripe, HubSpot, and ad platforms. For fully autonomous data analysis via natural language, Claude and ChatGPT handle ad-hoc queries but require data to be uploaded manually rather than living in a live-connected grid.
Rows AI was best for marketing analysts combining live campaign data from multiple ad platforms and CRMs without writing SQL or code. Operations managers building automated reporting dashboards and growth teams enriching lead lists with AI classification also extracted strong value from the platform. It worked well for small businesses wanting data analyst capabilities without hiring staff, particularly teams already using Stripe, HubSpot, or Google Analytics. It was not suitable for data engineers or financial analysts requiring advanced formula arrays, pivot tables, or datasets with more than 100,000 rows.
Rows offered a spreadsheet API that allowed external systems to read from and write to sheets, enabling use as a lightweight database or reporting layer for automated pipelines. The platform also supported HTTP integration tasks, letting users build connections to any REST API directly from the spreadsheet interface without code. As of June 2026, the Rows API is no longer operational following the product's May 31, 2026 shutdown. No MCP (Model Context Protocol) support was documented before the shutdown. Former users with API-dependent workflows should migrate to active platforms like Notion, Airtable, or Google Sheets.
Rows AI was purpose-built for live data analysis and spreadsheet automation, while Notion AI focuses on document creation, project management, and knowledge base organization. Rows scored 89% first-try accuracy on structured data tasks, whereas Notion AI explicitly states it is not designed for complex calculations and caps database views at 1,000 rows. Rows offered 50+ native data integrations including Stripe, HubSpot, and ad platforms versus Notion's more limited database connectivity. However, Notion remains an active and widely used product in 2026 while Rows shut down on May 31, 2026, making Notion the only viable ongoing option between the two for teams choosing today.