Last updated: 2026-09-03
Rows was a browser spreadsheet with AI in the cell: type = and describe what you needed - fix a formula, build a chart, extract an insight - across data pulled live from more than 50 integrations. Superhuman acquired it in February 2026 and it is no longer available: as of 3 September 2026 rows.com still serves a marketing site and a price list, but every plan button reads "Rows has joined Superhuman", rows.com/signup returns 404, and the app host does not resolve. Its published prices, now historical, ran from a free tier with 5 AI tasks a month to Enterprise by quote.
About Rows AI
Rows AI was an AI-native spreadsheet platform built by Rows, a Berlin-based startup founded in 2016 by Humberto Ayres Pereira and Torben Schulz. The company raised $33.7M across four rounds from investors including Accel, Lakestar, and Cherry Ventures, and grew to serve business teams across marketing, sales operations, and finance. In February 2026, email productivity company Superhuman acquired Rows; the product fully shut down on May 31, 2026, with the team joining Superhuman to work on Coda. The core product combined standard spreadsheet mechanics with GPT-powered AI formula functions: =AI.EXTRACT(), =AI.CATEGORIZE(), =AI.SUMMARIZE(), and =AI.SENTIMENT() applied AI operations to any cell range at scale. The AI Analyst accepted plain-language queries typed directly into the grid, handling multi-step analyses like trend forecasting, data cleaning, and dataset merging while displaying its reasoning inline. In Rows' own AI Spreadsheet Benchmark of 53 real-world tasks, Rows scored 89% first-try accuracy, compared to Excel at 53% and Google Sheets at 57%, and was the only tool to produce fully adaptive, dynamic outputs on 74% of benchmark tasks. The platform pulled live data from 50+ sources including Stripe, HubSpot, Google Analytics, Salesforce, Shopify, Facebook Ads, and LinkedIn Ads via native integrations that refreshed on a schedule. Teams could enrich raw data with AI classification, translate text columns, extract named entities from free-text fields, and publish the results as interactive shareable dashboards, all without SQL or Python. HTTP integration tasks let users connect to any REST API from within the spreadsheet interface for custom data pipelines. Every pricing tier, from the free plan through Enterprise, included the AI Analyst and the AI formula functions; higher tiers scaled task volume rather than gating features. The platform was web-based with a progressive web app installable on iOS via Safari and on Android via Chrome. Rows built its own AI Spreadsheet Benchmark covering 53 tasks including arithmetic, data summarization, pivot construction, and column manipulation, publishing the methodology openly in early 2026. Before the shutdown, the platform integrated with Google Sheets for data import, supported OAuth connections to major SaaS platforms, and allowed API access for external systems to read and write sheet data programmatically. That API access, along with the rest of the product, ended with the May 2026 shutdown.
Screenshots
Pricing
Historical, and no longer purchasable. The price list is still published on rows.com/pricing but every plan button now reads "Rows has joined Superhuman", the signup route is a 404 and the app host no longer resolves. What it listed, for the record: Free at $0 for 5 AI tasks a month, manual imports, 10 integration accounts and 3 guests; Plus at $8 or, billed annually, $6 per user a month for 200 AI tasks and daily data-table automation; Pro at $79 or, billed annually, $59 a month as a base, plus a per-user fee of $8 or $6 on the same cadence, for 1,000 AI tasks, minute-level automation, 100 integration accounts, 200 guests and video support; Enterprise by quote. Re-checked against rows.com on 3 September 2026.
Feature Comparison by Tier
| Feature | Free | Plus | Pro | Enterprise |
|---|---|---|---|---|
| Price | $0 | $8, or $6 billed annually, per user | $79, or $59 billed annually, plus per-user fee | Custom |
| AI tasks per month | 5 | 200 | 1,000 | Unlimited |
| Data table automation | Manual import | Daily | Per minute | Per minute |
| Integration accounts | 10 | 10 | 100 | Unlimited |
| Guests | 3 | 10 | 200 | Unlimited |
| Video support | — | — | ✓ | ✓ |
| Advanced API endpoints | — | — | — | ✓ |
| Custom AI models and functions | — | — | — | ✓ |
| SAML SSO | — | — | — | ✓ |
| Dedicated CS manager | — | — | — | ✓ |
Key Features
- AI Formula Functions: Typing =AI.CATEGORIZE() or =AI.EXTRACT() into a cell applied GPT classification, extraction, summarization, or sentiment scoring across an entire column at once, turning a raw ticket export into structured data without a script.
- AI Analyst: Ask a question in plain English inside the grid, such as which campaigns are losing money this month, and the AI Analyst ran the multi-step analysis itself, showing each reasoning step rather than just a final number.
- Live Data Integrations: Native connectors to Stripe, HubSpot, Google Analytics, Shopify, and Salesforce pulled data into the grid on a scheduled refresh, so a sales or marketing team never had to copy-paste a CSV export by hand.
- Benchmark-Leading Accuracy: On Rows' own internal benchmark, the tool matched or beat Google Sheets' 57% first-try score across the tested tasks, though the benchmark itself was never independently audited by a third party.
- Automated Dashboards: Live data could be turned into an interactive, shareable dashboard with a couple of clicks, no code required, with the underlying source refreshing on its own schedule so the numbers on screen stayed current.
- HTTP API Integration: Built-in HTTP request support let a user pull from any REST API directly inside a formula, covering data sources the native connector list didn't reach, without needing a separate iPaaS tool.
Pros
- The cell-as-prompt idea worked: AI in the formula bar, applied across a range, rather than a chat panel bolted onto a spreadsheet.
- Live native integrations meant a marketing or ops team stopped exporting CSVs from Stripe or HubSpot to refresh a report - the connection lived in the sheet.
- The free tier carried the full AI Analyst and every formula function rather than a crippled trial, so a solo operator could evaluate it without talking to sales.
- Its accuracy benchmark was published with its methodology, which is more than most vendors do - though it was self-published and never independently verified.
Cons
- It is gone. Superhuman acquired Rows in February 2026 and the product wound down; the signup route 404s and the app host no longer resolves.
- No migration path was published. Sheets, integrations and dashboards built in Rows do not move anywhere as a unit.
- The pricing page is still live and still lists four plans, which makes it easy to believe the product is buyable when it is not.
- Even before the wind-down, large datasets degraded: the practical ceiling was around 100,000 rows, which ruled out analyst-scale tables.
Data Handling
- Training-data policy
- Controlled by an account setting, under the acquirer's policy. Since the Superhuman acquisition, Rows' legal links point to Superhuman's privacy policy, which says you decide whether your content is used to train its AI models through training controls in account settings; it does not carve business or enterprise accounts out automatically. Retention is criteria-based with no published window, and data may be processed outside your own country. Checked 3 September 2026.
- Data residency
- Not disclosed. The privacy policy Rows now links to says data may be transferred and processed outside the country where you live, and names the EU-US, UK and Swiss Data Privacy Frameworks rather than a region.
- Compliance
- GDPR · EU-US Data Privacy Framework · No published SOC 2 · No published ISO 27001
Frequently Asked Questions
Is Rows still available in 2026?
No. Superhuman acquired Rows in February 2026 and the product wound down. The confusing part, and the reason this question keeps being asked, is that rows.com is still online: the marketing pages and the full four-plan price list are still served. But the plan buttons have been replaced with "Rows has joined Superhuman", rows.com/signup returns a 404, and the app host no longer resolves. Checked 3 September 2026. Inquiries go to support@rows.com.
What did Rows cost before it closed?
Free was $0 for 5 AI tasks a month with manual imports and 3 guests. Plus was $8 or, billed annually, $6 per user a month, for 200 AI tasks and daily automation. Pro was $79 or, billed annually, $59 a month as a base, plus $8 or $6 per user on the same cadence, for 1,000 AI tasks, minute-level automation and 100 integration accounts. Enterprise was quoted. That price list is still published, which is exactly why it misleads: none of those plans can be bought.
What should you use instead of Rows?
Split the job in two. For AI in the cell, Google Sheets with Gemini or Excel with Copilot do the same thing and cost nothing extra if you already pay for the suite. For the live integrations - Stripe, HubSpot, Google Analytics, the ad platforms feeding a sheet on a schedule - you need a separate connector or reverse-ETL tool, because that bundling was the part Rows was actually distinctive for. Notion covers the case where what you wanted was a workspace rather than a spreadsheet.
Can you export or recover data from Rows?
No public migration path was announced, and with the app host down there is no self-serve export route left. The only channel the vendor still publishes is support@rows.com, which the site banner names for inquiries. If you have data you still need, that address is the place to ask, and it is worth asking sooner rather than later.
What made Rows worth using while it existed?
Two things. AI lived in the formula bar rather than a side panel, so functions like AI.EXTRACT or AI.CATEGORIZE applied an operation down a whole column and results updated like any other formula. And the sheet pulled live business data from more than 50 sources on a schedule, so a dashboard refreshed itself instead of waiting on someone's CSV export. Every tier including free carried the AI Analyst; the plans scaled task volume rather than locking features away.
Top Alternatives
- Notion: Pick Notion if you need an active, actively maintained workspace; Rows AI's live API data enrichment via AI formula functions is no longer available since its 2026 shutdown.
- ChatGPT: Choose ChatGPT for open-ended ad-hoc analysis today; Rows AI used to embed =AI.CATEGORIZE() directly in cells for bulk automation across thousands of rows, before its 2026 shutdown.
- Gemini: Pick Gemini inside Google Sheets for tight Workspace integration and ongoing support; Rows AI's own benchmark once claimed a first-try accuracy edge over Sheets, but that product no longer exists to compare against directly.
HokAI guides covering Rows AI
- How to Spot a Dying AI Tool Before You Build On It: Rows AI went from acquisition to shutdown in three months. Five public signals, checkable before you build on any AI tool, would have caught it early.
- Best AI Tools for Writing Excel Formulas and Data Analysis in 2026: Copilot and Gemini already write most Excel formulas free. This guide covers when Better Analyst, Rows AI, and Aleph are worth paying extra for in 2026.
- The Best AI Tools for Data Science in 2026: Two Different Buys, Not One List: Data science and AI analytics tools get lumped into one list, but they solve different problems. See the real split, six vetted picks, and 2026 pricing.