Last updated: 2026-09-25
Loova AI is an all-in-one video and image creation platform built around an Agentic Canvas, launched publicly on Product Hunt on May 16, 2026. It bundles more than eight third-party video and image models in one workspace, plus a planning agent that sequences multi-scene videos from a single prompt.
About Loova AI
Loova is an all-in-one AI video and image creation platform operated by Loova Pte. Ltd., built around what it calls an Agentic Canvas: an infinite visual workspace where a creator plans scenes, compares directions, and generates assets without switching between separate apps. The company's flagship Loova Agents feature launched on Product Hunt on May 16, 2026, and its companion Loova Ads Studio followed on July 20, 2026.
Rather than building its own foundation model, Loova licenses and reuses several outside video and image models in one workspace, including Seedance 2.5, Google's Veo 3.1, OpenAI's Sora 2 Pro, Kling, PixVerse, Wan, and Vidu for video, plus GPT Image 2.5, Nano Banana Pro, Seedream 5.0, FLUX.2, and Midjourney for images. A planning agent inside the canvas breaks a prompt into a shot sequence, and built-in editing tools (background removal, object replacement, outpainting, camera-angle changes, upscaling) keep the whole workflow in one place instead of round-tripping through separate editors.
The clearest use case is Loova Ads Studio, aimed at marketers and agencies producing UGC-style ads and product photography. Beyond ads, social teams use the same canvas to plan a project once and publish it across several platforms without re-editing from scratch. On HokAI, the nearest comparison is Higgsfield, another multi-model aggregator, while Runway takes the opposite approach by building its own house model instead of licensing others.
Loova runs as a web app with a REST API (documented at docs.loova.ai) for developers who want programmatic generation. Paid plans run across four annual tiers, from Lite up to Ultimate; see the pricing FAQ below for exact prices, credits, and the discount each tier gets over its standard monthly rate.
Pricing
6/mo (8,000 credits/mo, discounted from $229). Each tier raises concurrent video/image generation slots and unlocks more premium models; extra credits can be bought as one-time top-ups at 15% off. Browse more options in AI video generation tools on HokAI.
| Tier | Monthly price | What it includes |
|---|---|---|
| Lite | $15/mo | |
| Pro | $39.20/mo | |
| Max | $59.40/mo | |
| Ultimate | $109.60/mo |
Key Features
- Agentic Canvas: An infinite visual workspace holds ideas, reference images, and generated clips together so a project moves from concept to final export without switching tools.
- Multi-model access: One subscription unlocks 8+ third-party video and image models, spanning multiple vendors, instead of paying for each model's own separate app.
- Director-style planning agent: An AI agent inside the canvas breaks a single prompt into a multi-scene shot sequence, so a short film or ad concept can be planned before any frame renders.
- Loova Ads Studio: A dedicated workflow for UGC-style ads and product photography, targeting under $2 per finished ad creative according to Loova's own marketing.
- Built-in editing toolkit: Background removal, object replacement, image expansion (outpainting), camera-angle changes, and upscaling run inside the same canvas instead of a separate editor.
- Multi-format export: A single project exports as a vertical TikTok/Reels cut, a widescreen YouTube video, and other aspect ratios without re-rendering from scratch.
- REST API access: Developers submit generation requests and poll a task endpoint for results via Bearer-token authentication, documented at docs.loova.ai; webhook callbacks are not yet available in the initial release.
Pros
- Bundles 8+ third-party video and image models, including Seedance, Veo, Sora, and Kling, under a single subscription rather than buying separate access to each one.
- Ultimate's per-credit rate is about $0.014, roughly 3.6 times cheaper than Lite's $0.05 per credit, rewarding creators who generate at high volume on an annual plan.
- Loova Ads Studio and multi-format export (TikTok, Reels, YouTube) target ad and social teams specifically, not just general-purpose video generation.
Cons
- Zero verified reviews on G2, Trustpilot, or Product Hunt as of September 2026, so buyers have no independent rating to check before committing to an annual plan.
- The discounted per-credit rate requires annual billing; paying month-to-month on the top tier costs more than double the advertised annual rate.
- No dedicated iOS, Android, or desktop app was found; Loova is web and API only, which limits on-the-go mobile editing.
- Loova's privacy policy discloses no SOC 2, HIPAA, or ISO 27001 certification, or explicit GDPR statement, which may concern regulated or enterprise buyers.
Frequently Asked Questions
What are Loova AI's pricing plans in 2026?
Loova's annual billing runs from $15/mo on Lite (300 credits) to $109.6/mo on Ultimate (8,000 credits); Pro and Max sit between them at $39.2/mo and $59.4/mo. Those rates are discounted 20-52% off the standard monthly prices of $49, $99, and $229 for Pro, Max, and Ultimate respectively. One-time credit top-ups are available at 15% off on every paid plan.
Can you use Loova AI without paying?
Loova doesn't publish a permanent free plan: new sign-ups get a limited batch of trial credits to test video and image generation before choosing a paid tier. Once those credits run out, continuing requires subscribing to a paid tier or buying a one-time credit top-up.
What should you use instead of Loova AI?
[Higgsfield](/hub/tools/higgsfield) bundles multiple video models under one subscription and adds Soul ID character-consistency training, a good pick for repeat-character series work. [Runway](/hub/tools/runway) builds its own Gen-3 Ultra model with an integrated editing timeline rather than aggregating outside models. [Pika](/hub/tools/pika) suits creators who want one lower-cost model instead of Loova's wider multi-model bundle.
How does Loova AI compare to Higgsfield in 2026?
Both platforms bundle several third-party video models instead of training their own: Loova gives access to Seedance, Veo, Sora, and Kling among others, while Higgsfield adds its own Soul ID character-consistency training and a hosted MCP server for agent integrations that Loova does not offer. Loova instead leans into the Agentic Canvas for shot planning and an Ads Studio aimed at sub-$2 UGC ad creatives. Pick Higgsfield for repeat-character series work or MCP/agent workflows; pick Loova for a planning-first canvas across ad and social formats.
How do you set up Loova AI?
Sign up at loova.ai to receive a batch of trial credits and start exploring the Agentic Canvas. From there, pick a model, enter a text or image prompt, and generate a first clip or image directly on the canvas. Upgrading to a paid tier unlocks more concurrent generations and premium models, and developers can request API access from the dashboard at loova.ai/api for programmatic generation.
Top Alternatives
- Higgsfield: Pick Higgsfield if you want built-in character-consistency training across shots plus native agent/MCP support; pick Loova if you want a shot-planning canvas alongside multi-model generation.
- Runway: Pick Runway if you want a single in-house model with a polished built-in editing suite; pick Loova if you'd rather draw on several outside models from one subscription.
- Kling: Pick Kling directly if you only need its own video model at its own price; pick Loova if you want Kling alongside several other frontier models in one canvas.
- Pika: Pick Pika if you want a simpler, lower-cost single-model tool for quick effects; pick Loova if you need multiple frontier video models plus an ads-focused workflow.