Last updated: 2026-09-03
Softr is a no-code business app platform that turns data from Airtable, Google Sheets, or SQL databases into client portals, CRMs, dashboards, and internal tools. It ships with 90+ ready-made templates so teams launch a working app without designing a database schema first.
About Softr
Founded in 2019, Softr has raised $15.7M in total funding, including a $13.5M Series A and a $2.2M seed round. The platform lets non-technical teams turn data already sitting in Airtable, Google Sheets, or Softr's own native database into working business software, without writing code.
Teams use it to launch client portals, CRMs, dashboards, and internal tools with a drag-and-drop editor plus AI generation that turns plain-English prompts into working screens. Beyond the builder, Softr adds user authentication, role-based permissions, native workflow automation, and one-click conversion to a mobile PWA.
Pricing
Free plan: up to 3 builders, 5 app users, 5,000 database records, 500 workflow actions/month. Paid plans (annual to monthly billing): Basic $19-25/month (1 builder, 50,000 records, 2,500 workflow actions/month); Pro $99-119/month (2 builders, 500,000 records, 10,000 workflow actions/month); Business $329-395/month (3 builders, 1,000,000 records, 25,000 workflow actions/month). Enterprise is custom-priced for extra volume, security, and support.
Extra custom domains cost $13-15/month; additional builders, branding-removal slots, and user-sync slots carry separate per-unit add-on fees on paid tiers.
| Tier | Monthly price | What it includes |
|---|---|---|
| Free | Free | Usage-based: up to 3 builders, 5 app users, 5,000 database records, 500 workflow actions/month, unlimited apps/databases/workflows/agents/forms, includes Softr API and MCP access |
| Enterprise | Free | Custom pricing: extra volume, security, and support beyond Business-tier limits, dedicated success manager, team training, enterprise integrations |
| Basic | $19/mo | Usage-based: 1 builder included, 50,000 database records, 2,500 workflow actions/month, 1 custom domain included (+$5/month for additional), conditional form logic, automated database backups. |
| Pro | $99/mo | Usage-based: 2 builders included, 500,000 database records, 10,000 workflow actions/month, 2 Softr-branding-removal slots included (+$10/month for additional), OTP and Google sign-in for app users, granular permissions and visibility, custom code and API connectors. |
| Business | $329/mo | Usage-based: 3 builders included, 1,000,000 database records, 25,000 workflow actions/month, 3 filtered-user-sync slots included (+$20/month for additional), two-factor authentication, domain-restricted signup, installable PWA, push notifications, priority support and onboarding. |
Key Features
- AI-Powered App Builder: Vibe Coding Block generates custom UI components from natural language prompts; AI Co-builder creates app structures from descriptions; Ask AI queries live data directly from apps
- Native Database & Integrations: Build on Softr's native database or sync with 15+ external sources in real-time including Airtable, Google Sheets, Notion, HubSpot, SQL, Supabase, and BigQuery
- Drag-and-Drop Builder: 60+ pre-built customizable blocks (lists, tables, forms, charts, calendars) with responsive design by default; mobile-ready apps with PWA conversion in one click
- Built-in Workflows & Automation: Softr Workflows handles business automation natively with multi-step processes; integrates with Zapier and Make for extended automation without third-party dependency
- User Management & Permissions: Role-based access control, user sign-up/login, password resets, and granular conditional visibility rules allowing different users to access different data and actions
- Ready-Made Templates: 90+ pre-built templates for client portals, CRMs, inventory management, team intranets, project tracking, employee directories, and more; customize or start from scratch
- Database AI Agents & MCP Integration: Database AI Agents classify, summarize, enrich, or validate records automatically when data changes; App Agents and Scheduled Agents answer user questions and run background tasks; native MCP support lets external AI agents and chatbots create, query, and update Softr records through natural language
Pros
- Intuitive enough that non-coders build functional apps in hours, not weeks
- Industry-leading Airtable integration with real-time two-way sync; native database support eliminates need for external backend in many cases
- Fast app development: AI generation and the block-based builder move projects from idea to working app quickly
- One subscription covers database, app builder, workflows, forms, and authentication, cutting the tool sprawl of stitching separate services together
- Responsive design built-in; PWA support (Business plan) enables mobile apps without native app store deployment
- 24/7 customer support chat on all plans; active community and detailed documentation with video courses through Softr Academy
- The free plan is generous enough for real testing and small projects, not just a stripped demo
Cons
- No native iOS or Android app compilation, PWAs only: it cannot publish to the Apple App Store or Google Play Store
- Building without an external data source is possible using Softr's native database, but most real deployments still connect to Airtable or another outside database
- The block-based system limits layout customization compared to fully visual builders like Bubble
- Add-on fees stack on paid tiers: extra custom domains, branding-removal slots, and user-sync slots each carry a separate per-unit monthly charge on top of the base plan
- Conditional logic, forms, charts, and SEO features all have real limitations once an app gets complex
- API access and other advanced features are locked behind higher tiers; full REST API access is limited to the Business plan
Data Handling
- Compliance
- SOC 2 Type II · GDPR compliant · SSO support (SAML · OpenID)
Frequently Asked Questions
What does Softr actually cost?
Softr's free plan is for testing, then three paid tiers billed annually to monthly: Basic at $19-25/month (50,000 records, 2,500 workflow actions), Pro at $99-119/month (500,000 records, 10,000 workflow actions), and Business at $329-395/month (1,000,000 records, 25,000 workflow actions, priority support). Enterprise is a custom quote for extra volume and security.
Does Softr have a free plan?
The free plan covers up to 3 builders, 5 app users, 5,000 database records, and 500 workflow actions a month, plus unlimited apps, databases, workflows, agents, and forms. Custom domains, branding removal, and higher workflow-action caps are held back for Basic and above. No card is needed to open the free account.
What are Softr's closest competitors?
Bubble trades Softr's block simplicity for full custom logic and UI control. Adalo compiles to native iOS and Android, something Softr's PWAs cannot do. WeWeb covers only the frontend and pairs with a backend you supply, rather than Softr's built-in database and workflow layer.
Softr or Bubble: which should you pick?
Bubble supports fully custom app logic and layout freedom that Softr's block-based system does not match, though it takes longer to learn. Softr's advantage is speed with data you already have: connect Airtable, Google Sheets, or a SQL database and have a working app in hours instead of designing screens from an empty canvas. Which one fits depends on whether the project starts from existing data or from a blank design.
How do you set up Softr?
Open a free account, then point Softr at a data source: Airtable, Google Sheets, or its native database. Lay out screens with the drag-and-drop editor or the AI Co-builder, then publish. Softr Academy and the docs cover the rest for teams new to no-code.
Top Alternatives
- Bubble: Bubble gives full custom app logic and layout freedom; Softr launches faster when the data already sits in Airtable or Google Sheets.
- Adalo: Adalo compiles to the app stores, so it answers the case where a real iOS or Android build is required rather than Softr's web app or installable PWA.
- WeWeb: WeWeb is a dedicated no-code frontend with full code export from $16/month, while Softr brings its own database and workflow automation.
HokAI guides covering Softr
- AI App Builders That Actually Publish Their Prices (2026): AI app builders range from $9 a month to $36,300 a year, and half won't show a price before signup. See which vendors publish real numbers, and which don't.
- Adalo vs Fenado (2026): One Is a Tool, the Other a Team: Adalo's priciest published plan costs $160 a month. Fenado's cheapest documented tier costs $1,999. What that price gap actually buys, and who wins where.
- Best AI App Builder in 2026: Pick by What You're Building: HokAI tracks 28 AI app builders priced $0 to $36,300 a year under one label. Here is how to pick by native mobile, web, or enterprise output, not by ranking.
- How to Build an AI-Powered App Without Being a Developer: Lovable hit $500M ARR in ten months. Real prices across six no-code and prompt-to-app builders, plus the security check most founders skip before launch.