Last updated: 2026-06-17
Framer's AI tools generate full websites, copy, and layouts in minutes, then publish live with no code. Free plan available, paid plans from $5 to $100/month.
Framer, built by the Amsterdam-based company Framer (raised $100M at a $2B valuation in August 2025), is an AI website builder with 500,000+ monthly active users in 2026. The free plan covers one site with Framer branding, Basic starts at $10/month, and Pro at $30/month adds 150 pages and 2 CMS collections. It is the go-to choice for designers who want pixel-perfect marketing sites and landing pages without writing code.
Framer is a professional no-code website design platform that empowers designers, marketers, and agencies to build, animate, and publish high-performance websites without writing code. Founded in 2014, Framer has evolved from an interactive prototyping tool into a comprehensive website builder combining a visual design canvas, built-in CMS, real-time collaboration, A/B testing, advanced analytics, and enterprise-grade hosting. The platform features AI-powered site generation, advanced animations, responsive layouts, and seamless Figma integration, allowing teams to ship production-ready sites in days instead of months. Framer is trusted by leading companies like Perplexity, Miro, and Scale AI, serving startups, agencies, and enterprises seeking to eliminate developer bottlenecks and maintain full creative control. With over 500,000 monthly active users and hundreds of thousands of published sites, Framer represents a fundamental shift in how professional websites are built—combining design flexibility with performance, reliability, and the speed required by modern businesses.
Free tier for non-commercial projects with Framer branding. Basic plan $10/month (yearly) or $15/month (monthly) with custom domain. Pro plan $30/month (yearly) or $45/month (monthly) with advanced features. Scale plan $100/month (annual only) with usage-based billing and advanced analytics. Enterprise plans available with custom pricing. Editor seats, locales, and A/B testing add-ons billed separately.
| Feature | Pro | Free | Basic | Scale | Enterprise |
|---|---|---|---|---|---|
| Custom Domain | ✓ | — | ✓ | ✓ | ✓ |
| Pages Limit | 150 | 3 | 30 | 300+ | Unlimited |
| CMS Collections | 2 | — | 1 | Unlimited | Unlimited |
| Monthly Bandwidth | 50 GB | 2 GB | 10 GB | 200 GB | Custom |
| Team Collaboration | — | — | — | ✓ | ✓ |
| Staging Environment | ✓ | — | — | ✓ | ✓ |
| Advanced Analytics | — | — | — | ✓ | ✓ |
| A/B Testing | — | — | — | Add-on | ✓ |
Framer is an AI-powered website builder made by the Amsterdam company Framer, founded in 2014 by Koen Bok and Jorn van Dijk. It combines a Figma-style visual canvas with AI site generation, so a designer can type a text prompt and get a complete page layout, then adjust spacing, typography, and animations by hand. Framer reported 500,000+ monthly active users in 2026 and raised $100M at a $2B valuation in August 2025 from Meritech and Atomico. The platform is best known for marketing sites, portfolios, and landing pages rather than full web applications. It includes a built-in CMS, hosting on AWS CloudFront with 300+ edge locations, and a large template marketplace. Clients cited publicly include Miro, Perplexity, and Scale AI, and Framer says about 40% of a recent Y Combinator batch launched their sites on it. The company is targeting $100M ARR by the end of 2026.
Framer has five tiers. The Free plan costs $0 and publishes one site with Framer branding included. Basic is $10/month billed annually (or $15/month billed monthly) and adds a custom domain, 30 pages, 1 CMS collection, and 10 GB of monthly bandwidth. Pro is $30/month annually (or $45/month monthly) and raises the limit to 150 pages, 2 CMS collections, 50 GB of bandwidth, plus staging environments and redirects. Scale is $100/month on annual billing only, with 300+ pages, unlimited CMS collections, 200 GB bandwidth, advanced analytics, and usage-based overages; an A/B testing add-on costs $50 per 500,000 events. Enterprise pricing is custom and covers unlimited sites, SSO, and SLA guarantees. Adding collaborators or enabling locales (multi-language sites) can push the effective cost higher on Basic and Pro.
Framer's main differentiator is combining AI site generation with a true visual canvas, so a prompt produces an editable layout rather than a locked template. Reviewers in 2026 consistently say Framer sites look more polished than equivalent Webflow, WordPress, or Squarespace sites at the same budget, thanks to its animation and interaction engine. Hosting runs on AWS CloudFront across 300+ global edge locations, which gives Framer sites strong Core Web Vitals scores out of the box. The platform also supports real-time multi-user collaboration with role-based permissions, similar to Figma, which is unusual among website builders. Where Framer falls short is e-commerce, complex content-heavy sites, and built-in schema markup, since FAQ and rich-snippet schema require custom code. It is built for design-led marketing sites, not large web applications or blogs with thousands of posts.
Framer and Webflow are the two leading no-code site builders for designers in 2026, but they target different jobs. Webflow's CMS is more mature, supporting multiple collection types and reference fields that connect content across collections, which makes it better for content-heavy sites and blogs with large archives. Framer wins on speed to publish: reviewers report a competent designer can go from a blank canvas to a published Framer site in days, helped by AI site generation and a simpler interface. On price, Framer's entry paid tier starts at $10/month versus Webflow's comparable CMS plans, though both scale up sharply at higher tiers. Framer is the better pick for landing pages, portfolios, and brand sites where visual polish and launch speed matter most; Webflow is better for sites that need a structured, large-scale CMS.
Yes, Framer has a permanent free plan that lets you publish one live site, but the site carries Framer branding and you cannot connect a custom domain. The free tier is meant for testing the editor and small personal projects rather than production business sites. To remove the Framer badge and add a custom domain, you need the Basic plan at $10/month (billed annually) or $15/month (billed monthly), which also unlocks 30 pages and 1 CMS collection. There is no separate free trial of the paid tiers listed publicly; instead, the free plan itself acts as the trial experience, letting you build and preview a full site before upgrading. For teams that need SSO, unlimited sites, and dedicated support, Enterprise pricing is custom and requires contacting sales directly.
Framer is best for designers, startups, agencies, and marketing teams building landing pages, portfolios, product marketing sites, and brand websites where visual polish and fast iteration matter. Enterprise customers including Miro, Perplexity, and Scale AI have used it, and roughly 40% of a recent Y Combinator batch reportedly launched on Framer. It suits people who think visually and want Figma-like control without writing CSS. Framer is a weaker fit for anyone running large content libraries, blogs with thousands of posts, online stores, or web applications with complex logic, since the CMS has limits and the plugin ecosystem is still young. Teams that need built-in FAQ or product schema markup for SEO will need custom code, which can be a blocker for non-technical users. If e-commerce or a content-heavy site is the goal, a platform like Webflow or Shopify is usually a better starting point.
Yes, Framer supports custom React code components and overrides that you can drop into a visual layout, which is how advanced users add interactivity beyond the built-in tools. A common error message, "We detected a problem in one of your code components or overrides," usually means the custom code has a bug, most often a useEffect hook that returns something other than a cleanup function. Framer's own help docs recommend keeping browser-specific APIs, like window or document access, inside a useEffect() call so the component does not break during server rendering. External or third-party code components should be kept updated to their latest versions, since outdated components are a frequent source of these errors. For most users who never touch custom code, this issue never appears, since the drag-and-drop canvas and AI site generation cover the majority of layout and animation needs without writing anything.
This is one of the most common issues Framer users report, and in most cases the cause is simple: edits were saved in the editor but the Publish button was never clicked, so the live site still shows the old version. The fix is to open the project, click Publish, then do a hard refresh on the live URL by holding Shift and clicking the browser reload icon, which forces the browser to skip its cached version. If the page still looks outdated after that, opening the site in an incognito or private browser window bypasses local cache entirely and shows the true published state. For larger sites, Framer can also throw a "Blog Pages Too Large" publishing error if a page exceeds size limits, which is usually resolved by breaking oversized SVGs or large sections into smaller, separate components. Heavy use of animations and large unoptimized images is the most common cause of slow-loading published pages.