Last updated: 2026-07-01
Durable is an AI business builder that generates a working website, plus basic CRM and invoicing, from a short business description in about 30 seconds. It targets solo, service-based businesses like consultants and cleaners, pairing site creation with the back-office tools those businesses need to start taking clients.
About Durable
Durable is an AI-powered business builder that helps entrepreneurs and small business owners launch a service-based business without hiring a developer or piecing together separate tools. Founded in 2021, the company built its platform around generating a working website first, then layering in the back-office tools a service business runs on day to day. It targets solopreneurs, freelancers, consultants, and other service-based businesses that need a professional online presence without technical expertise. Beyond the website, Durable includes a CRM, Stripe-based invoicing, AI-generated marketing content, and basic SEO and analytics, all inside one dashboard. The AI Business Partner keeps context on the business over time and surfaces recommendations as it grows. Durable reports over 3+ million businesses built on the platform and more than 11 million websites generated to date.
Pricing
Free plan available with no credit card required, allowing users to build and test websites. Starter plan at $15/month ($12/month annual) includes custom domain, unlimited pages, and basic CRM. Business plan at $25/month ($20/month annual) adds unlimited invoicing and advanced marketing tools. Mogul plan at $95/month ($80/month annual) supports up to 5 businesses with 5 custom domains. All paid plans include a money-back guarantee.
Key Features
- Instant Website Generation: AI builds a complete site with layout, copy, images, and responsive design in under a minute, based on your business type, location, and description.
- All-in-One Business Platform: Bundles CRM, invoicing, email marketing, and analytics into one dashboard, so a service business runs from a single login instead of several separate tools.
- AI Brand and Marketing Suite: Brand builder, logo generator, blog creator, social post generator, Google Ads copywriter, and email marketing automation.
- Customer Relationship Management: Built-in CRM for tracking leads, managing contacts, automating follow-up messages, and requesting client reviews.
- Invoicing and Payment Processing: Professional invoices with Stripe integration, support for card, ACH, and Apple Pay, plus built-in payment tracking.
- Discoverability and SEO Optimization: Automatic SEO plus Google Business Profile and ChatGPT-visibility integration to help local service businesses get found.
Pros
- Turns a short business description into a live website, CRM, and invoicing setup without writing any code.
- Trusted by 3+ million business owners, with Trustpilot reviews consistently in the 4.8 to 5.0 range.
- Simple, guided interface built for people with no technical background, not agencies or professional developers.
- No credit card is required to try the free plan and see a working site before paying for anything.
Cons
- Design customization is limited: sites lean on shared templates and don't offer the fine-grained control of a traditional builder.
- Not built for e-commerce: no real product catalog, inventory tracking, or shipping integration for online stores.
- Third-party integrations are thin: no native Slack or Zapier connection, and the API is limited compared to larger platforms.
- No code export or domain portability: leaving Durable means rebuilding the site elsewhere from scratch.
- Blog tools are basic, better suited to a few simple posts than a content-heavy site.
Frequently Asked Questions
How much does Durable cost in 2026?
Durable has a free plan with no credit card required, though sites publish on a durable.co subdomain. The Starter plan is $15/month ($12/month billed annually) and adds a custom domain and basic CRM. Business is $25/month ($20/month annually) and unlocks unlimited invoicing and marketing tools. Mogul, at $95/month ($80/month annually), supports up to five businesses and five custom domains.
Is Durable free to use?
Yes, Durable's free plan lets you build and publish a test website with no credit card required. The catch is that the free site runs on a durable.co subdomain rather than your own domain, and it doesn't include the CRM or invoicing features found on paid plans.
What are the best alternatives to Durable?
Mixo is a lighter option if you only need a single lead-generating landing page in under a minute. 10Web is a better fit if you want an AI-generated site built on WordPress with full hosting control. Shakespeare is worth a look if you want a free, open-source builder that lets you export and own your code.
How does Durable compare to 10Web in 2026?
10Web starts around $10/month for an AI-generated WordPress site built in about 10 minutes, with hosting and page speed optimization included. Durable's paid plans cost more but add a built-in CRM, invoicing with Stripe payments, and AI marketing tools that 10Web does not offer, at the cost of not running on WordPress.
How do you get started with Durable?
Sign up free and answer a few prompts about your business type, location, and services to generate your site. From there you can connect a custom domain, turn on invoicing, and start adding contacts to the built-in CRM before upgrading to a paid plan.
Top Alternatives
- 10Web: Pick 10Web if you want an AI-generated WordPress site with full hosting control. Pick Durable if you want CRM and invoicing built in without touching WordPress.
- Mixo: Pick Mixo if all you want is one lead-capture page and nothing else. Pick Durable when the business also needs invoicing and a CRM to run day to day.
- Shakespeare: Pick Shakespeare if you want a free, open-source site you can export and own. Pick Durable for a paid all-in-one platform with built-in CRM and payments.
HokAI guides covering Durable
- Best AI App Builder in 2026: Pick by What You're Building: HokAI tracks 28 AI app builders priced $0 to $36,300 a year under one label. Here is how to pick by native mobile, web, or enterprise output, not by ranking.