Last updated: 2026-08-23
Make is a visual no-code automation platform that connects more than 2,400 apps, from CRM and marketing tools to custom APIs via webhook. Unlike simple trigger-action builders, a single Make scenario can branch into parallel paths and iterate over arrays, handling a multi-step business process end to end without stitching together separate automations.
About Make
Make began as Integromat, a workflow automation platform launched in 2016. It rebranded to Make in 2022 and is now owned by Celonis, a company valued at $13 billion as of 2024. Make says more than 400,000 organizations worldwide use the platform, automating work that ranges from single-step tasks to enterprise-scale, multi-step processes.
Pricing
Make moved to credits-based pricing in July 2026: each workflow step consumes credits, and AI-powered steps cost more than basic ones. The Pro plan is $9 a month for 10,000 monthly operations; Business and Enterprise plans move to custom credit allocations with added security and support. Overage beyond a plan's operation limit bills as extra credits.
| Tier | Monthly price | What it includes |
|---|---|---|
| Free | Free | Monthly operation limits on Free tier; operations counted as unit of consumption |
| Business | Free | Increased operation limits; custom credit allocation |
| Enterprise | Free | Custom operations and credits; dedicated support; advanced security features |
| Pro | $9/mo | 10,000 monthly operations; credit-based system where additional operations cost extra |
Key Features
- Visual Scenario Builder: Drag-and-drop interface to create multi-step workflows with triggers, actions, and conditional logic without coding
- Advanced Data Handling: Transform arrays, parse JSON/XML, iterate, aggregate, and manipulate complex data structures within workflows
- AI Agent Integration: Embed natural language processing and AI-powered decision making into automations with 400+ pre-built AI app integrations
- Extensive App Ecosystem: Connect to 2,400+ applications including CRM, marketing, finance, project management, and custom APIs via webhooks
- Error Handling & Logging: Built-in error handlers, automatic retries, detailed execution logs showing step-level information for troubleshooting
- Security & Compliance: GDPR, SOC 2 Type II, and SOC 3 compliance; TLS 1.2/1.3 encryption; single sign-on (SSO) for enterprise teams
Pros
- Handles multi-step, branching automations that trigger-only tools can't build, which is the main reason teams outgrow Zapier or IFTTT for Make
- Visual scenario builder makes even intricate automations easier to understand, map, and troubleshoot
- Credit-based pricing scales with actual usage, which can end up cheaper than flat per-task billing for high-volume workflows
- More flexible and customizable than Zapier with greater API endpoint coverage per app integration
- Failures are easy to trace thanks to per-step logs, which cuts debugging time compared to tools that only show pass or fail at the end of a run
Cons
- Steeper learning curve than simpler tools like Zapier, especially for complex scenarios and advanced features
- Understanding and monitoring credit consumption can be complex and require careful cost management
- Better suited for modern cloud-based apps; integrating with legacy systems may require extra work or custom solutions
- Smaller ecosystem of integrations compared to Zapier's 8,000+ apps, though covers more endpoints per app
Data Handling
- Compliance
- SOC 2 Type II · SOC 3 · GDPR
Frequently Asked Questions
What are Make's pricing plans in 2026?
Make runs on credits-based pricing since July 2026, replacing its old flat-fee tiers: every workflow step, including AI-powered ones, consumes credits, so cost scales with how much a scenario runs. The Pro tier is priced at $9 monthly, capped at 10,000 operations before overage kicks in, while Business and Enterprise step up to custom credit bundles with extra security and support layered on. Credits used beyond a plan's monthly allocation are billed as overage.
Does Make have a free plan?
Yes. Make's free plan includes 1,000 credits a month, which is enough to build and run a handful of scenarios before you need to upgrade. It still gives access to the core visual builder and most app connections, so you can test real automations before committing to a paid tier.
What are the best alternatives to Make?
The closest matches are Zapier, n8n, and IFTTT. Zapier covers a far bigger app catalog and suits simple, single-step zaps; n8n hands technical teams code-level control with execution-based billing; IFTTT targets personal and smart-home automation rather than business workflows.
Is Make better than Zapier?
Zapier has a much larger app catalog and is quicker to pick up for simple, single-step zaps. Make pulls ahead once a workflow needs branching paths, array iteration, or multi-step conditional logic that a linear zap can't express. Teams that outgrow basic if-this-then-that automations tend to move from Zapier to Make, not the other way around.
How do you get started with Make?
Sign up for a free account, then open the visual scenario builder and pick a trigger app to start from, such as a form submission or new email. From there you drag in action modules, connect them with lines, and add filters or branches as needed, then test the scenario with sample data before turning it on. Make's help center and community forum have walkthroughs for common workflow patterns if you get stuck.
Top Alternatives
- Zapier: Pick Zapier if you want the largest app catalog (8,000+ apps) and simple, single-step zaps; pick Make for branching, multi-path scenarios a linear zap can't build.
- n8n: Pick n8n if your team wants code-level control and execution-based billing; pick Make for a fully visual builder that needs no coding at all.
- IFTTT: Pick IFTTT for simple personal and smart-home automations; pick Make for business-grade workflows with branching logic and enterprise security certifications.
HokAI guides covering Make
- How to Automate Repetitive Work With AI (Without Writing Code): Zapier now lists 9,000-plus apps, Make bills in credits, and Notion added external AI agents. Updated 2026 numbers for choosing a no-code automation platform.
- Best AI Orchestration Tools in 2026: How to Actually Choose: n8n self-hosts free with 2,067 integrations; Zapier bills by task but lists 9,976 apps. Nine AI orchestration tools sorted into the three tiers that matter.
- Self-Hosted AI Agents Went Mainstream in 2026. Here's How to Decide If You Should Run One.: OpenClaw passed React's GitHub star count in March 2026, and Meta bought its sister project. Here is how to decide between self-hosting and paying for Lindy.