Google Lens: AI Visual Search Tool by Google | hokai.io
Google Lens processes 12B visual searches/month with 95%+ accuracy. Free on Android and iOS. Translates text in 100+ languages, identifies products via 45B listings.
Google Lens is Google's free AI visual search tool, launched in 2017, that processes over 12 billion visual searches per month in 2025 with 95%+ accuracy. It translates text in 100+ languages in real time, connects photographed products to 45 billion Shopping Graph listings, and supports homework help. Free on Android and iOS with no usage limits.
Pricing
Completely free for all consumer features with no usage limits. Cloud Vision API for enterprise use is billed per 1,000 images: $1.50 for label detection, $3.50 for text detection.
Frequently Asked Questions
What is Google Lens and what does it do?
Google Lens is an AI-powered visual search tool developed by Google, launched in 2017 and built into Android devices, the Google app on iOS, and Google Chrome. It uses convolutional neural networks and Gemini multimodal AI to analyze camera feeds, photos, and screenshots, delivering object identification, real-time text translation in 100+ languages, product discovery via 45 billion listings, homework help, and restaurant lookup.
How much does Google Lens cost?
Google Lens is completely free for all consumer uses with no paid tier, no usage limits, and no account required. The Google Cloud Vision API for developers is billed per 1,000 images starting at $1.50 for label detection, with a free tier of 1,000 requests per month.
What are the main features of Google Lens?
Google Lens' main features are visual object search with 95%+ accuracy, real-time text translation in 100+ languages, product identification linked to 45 billion listings, Circle to Search on Android 12+, and homework help for math and science problems with Gemini-powered multimodal queries.
Is Google Lens free to use?
Yes, Google Lens is completely free for consumers with no usage limits. It is pre-installed on Android devices and available in the Google app on iOS. There are no premium tiers, no ads within Lens, and no credit system.
What are the best alternatives to Google Lens?
The closest alternatives are Microsoft Bing Visual Search (integrated into Bing and Edge), Amazon's in-app shopping camera, and TinEye for reverse image search specifically. Apple Visual Look Up on iOS provides similar object identification within the Photos app.
Who is Google Lens best for?
Google Lens is best for mobile users who frequently encounter text, products, plants, or objects they want to identify. It is particularly valuable for shoppers wanting real-world product price comparisons, travelers needing real-time translation, and students using homework help.
Does Google Lens have an API?
The consumer version does not offer a public API. Google's Cloud Vision API provides enterprise-grade programmatic access to the same technology, supporting label detection, text extraction (OCR), and object localization with pricing starting at $1.50 per 1,000 images.