Best for professionals and small teams who live in Gmail, Slack and a calendar and want one assistant that learns their voice instead of a prompt library. It is a work tool first, not a shopping bot. The company says paying teams are up 9x since July, so expect fast product change.
What changed
As a personal agent
Asks before it spends
- Where you talk to it
- SMS text, WhatsApp, Telegram, Slack, Email, Own app, Web, Desktop app
- Price
- Free; paid from $15 a month
- Asks before it spends or sends?
- Asks first: Sending an email; Modifying a document or calendar event; Destructive actions; Any payment (approve before purchase). Without asking: Drafting replies, summaries and briefings
- Remembers you?
- Learns your people, projects and writing voice from connected tools; you can delete it
- Traction (attributed)
- Seven-digit ARR within weeks of the June 2026 launch; paying customers up 4x and paying teams up 9x since July. Company says, 19 Oct 2026
Recent changes
Town is an AI work assistant from San Francisco that gives each user a named agent, called a Townie, with its own email address and phone number. It learns your contacts, projects and writing voice, then drafts replies, prepares meetings and runs scheduled routines. Town launched in June 2026 and asks for approval before sending anything by default.
Maker: Town · Autonomy: semi autonomous · Maturity: GA
Underlying models: Multiple labs (not named by Town)
About Town
Town is an AI work assistant from Town.com, Inc. in San Francisco. Instead of one chat box, each user gets a named agent called a Townie that has its own email address and its own phone number, learns your contacts, projects and writing voice, and then works across Gmail, Outlook, Google Calendar, Slack, Notion, HubSpot and more. Town launched publicly in June 2026, and the company says it reached seven-digit annual recurring revenue within weeks and that paying teams grew 9x between July and October 2026.
The difference from a plain chatbot is that a Townie acts on a schedule and on triggers. It runs routines such as auto-inbox triage, a Sunday-evening schedule optimizer, meeting briefings before calls and a filter for cold recruiter outreach, and it can be reached by email, Slack, WhatsApp, Telegram, text message or the iPhone app. Town says it uses models from all the major AI labs and picks one per job, but it does not name them, so Hokai lists the underlying model as unspecified.
The best fit is a professional or small team whose work lives in an inbox and a calendar: founders, investors, recruiters, sales leads and operators. Consumer-style errands such as booking dinners are secondary here, which is why Poke and Instinct suit a text-first personal life better, while Claude Duet, Lindy, Tasklet and OpenClaw overlap on the work side, and Tomo is another assistant in the same group. Our wider comparison is in the best personal AI agents guide.
Pricing is a ladder. Free costs nothing and includes 30 chat messages a month, with a 7-day Pro trial on signup. Starter is $15 a month, Pro $49, Power $99 and Power Plus $199 per user a month billed annually, with 1,250 to 40,000 credits included. Team plans pool credits across seats, and Enterprise is custom. Past your allowance, Pro and above pay a flat per-credit overage.
Town raised a $55M Series A on 2026-06-03 led by a16z, then a $108M Series B on 2026-10-19 co-led by Forerunner Ventures and Menlo Ventures at a $1B valuation, according to its own press page. The Series B release focuses on Townies working with each other across a team, so expect the product, and its pricing, to keep moving quickly. If you are still choosing between assistants, Smart Match can shortlist them against your own tools.
Pricing
Individual plans: Free $0 forever (30 chat messages a month, 7-day Pro trial); Starter $15 a month billed monthly (1,250 credits); Pro $49 a month per user billed annually (5,000 credits); Power $99 (12,000 credits); Power Plus $199 (40,000 credits). Team and Team Plus pool 6,000 and 18,000 credits per seat, per-seat price set at checkout; Enterprise is custom. Overage per credit: Pro $0.044, Power $0.038, Power Plus $0.032, Team $0.038, Team Plus $0.030. Annual billing saves 20%.
Key Features
- A Townie with its own address: Every user gets a named agent with its own email address and phone number, reachable by email, Slack, WhatsApp, Telegram and text message.
- Routines: Scheduled or trigger-based jobs such as auto-inbox triage, a Sunday schedule optimizer and meeting briefings; Starter includes 2 custom daily routines and Pro removes the cap.
- Approval modes: Ask-before-write, safe-actions and allow-all permission modes, plus read-only, approval-required and autonomous settings per routine.
- Voice and context learning: The Townie builds a working picture of your contacts, projects and tone from connected tools, and the company says nothing you connect trains a model by default.
- Assistant-to-assistant work: From Pro upward, Townies can collaborate, for example asking a teammate's Townie to draft in that person's style or to find a warm introduction.
- Integrations and MCP: Connects to Gmail, Outlook, Google Calendar, Slack, Notion, HubSpot, Salesforce, Linear, GitHub, QuickBooks, Ramp, Brex and any MCP server.
Strengths
- Approval-required by default: Town does not send an email, edit a document or take a destructive action without a yes unless you change the mode, and each routine has a read-only, approval-required or autonomous setting.
- Security paperwork is stated on the vendor's page: SOC 2 Type 2, a completed CASA review against OWASP ASVS and a public DPA, with no model training on connected data by default.
- The Free plan needs no card and adds a 7-day Pro trial on signup, so a real inbox can be tested before paying for the first paid tier.
- Five reachable channels (email, Slack, WhatsApp, Telegram, text) plus an iPhone app, so the Townie is not tied to a single chat window.
Weaknesses
- Credit-based pricing is hard to forecast: Pro and above pay a per-credit overage once the monthly allowance is gone, so heavy routine use can cost more than the plan price.
- Town does not name the models behind the Townie, so you cannot check which lab processes your inbox.
- Per-seat prices for Team and Team Plus were not printed on the pricing page Hokai read, so a team budget needs a checkout or sales conversation first.
- A young product: public launch was June 2026, and the company's own Series B post describes team-level collaboration as the next step, so features and plan limits are still moving.
Frequently Asked Questions
What does Town cost once the free plan runs out?
Free is $0 with 30 chat messages a month and a 7-day Pro trial. Starter is $15 a month billed monthly with 1,250 credits, Pro is $49 per user a month billed annually with 5,000 credits, Power is $99 with 12,000 and Power Plus is $199 with 40,000. Past your allowance the per-credit overage is $0.044 on Pro, $0.038 on Power and $0.032 on Power Plus, and every account has an overage cap that defaults to $0.
Will Town send emails on its own?
Not by default. Town's security page says it never sends an email, edits a document or takes a destructive action without approval unless you configure it otherwise, and it shows an approval card before anything runs. Any assistant that reads incoming mail can in principle be steered by instructions hidden inside a message, so keep sending actions on ask-before-write and treat allow-all as a choice to make later; Hokai has not tested Town against injection attempts.
Which assistants compete with Town?
Poke is the closer pick if you want an assistant you reach by text for personal errands. Lindy is a workflow and agent builder that overlaps on inbox and calendar automation. Instinct and Claude Duet sit in the same personal-agent group, so compare how each handles approvals before you connect an inbox.
Is Town or Poke the better fit for a busy work inbox?
Town, when the work inbox is the point: it ships routines for inbox triage, meeting briefings and a cold-outreach filter, plus Gmail, Outlook, HubSpot and Salesforce connections. Poke is aimed at personal use through texts and is the lighter start for errands. Neither publishes a full model list, so choose on workflow fit and on how each handles approvals.
How do you get started with Town?
Sign up at town.com and pick a Townie, then connect the inbox and calendar you want it to learn from. Verify your phone number once to text your Townie, and use the 7-day Pro trial to try routines before choosing a plan. You can disconnect any integration from settings to stop its access.
Top Alternatives
- Poke: Pick Poke for a text-first personal assistant, Town for a work inbox and calendar.
- Instinct: Pick Instinct for personal errands, Town for routines across work tools.
- Claude Duet: Pick Town if you want a separate assistant with its own address across many tools.