They wrote the brief. Then they asked to be contacted.

Every lead comes out of a Smart Match session: someone describing what they need from an AI tool, often with their budget and the tools they use today, who then agreed that matching vendors could contact them. You see the brief before you spend anything, and no more than three vendors ever see it.

Get accessSee what it costs

From $39 · three vendors per lead · credits never expire

What a lead contains
Declared need
The brief the buyer typed in Smart Match
Budget and timing
The band and date, when stated
Current stack
The tools they already pay for
Co-considered
The shortlist recommended alongside you
Contact and consent
Released on unlock, with the consent record

Everything except the contact is visible before you spend a credit.

Declared-intent leads: buyers who wrote their own brief

Every HokAI lead is zero-party data. A real buyer described what they need from an AI tool in their own words during a Smart Match session, often with their budget and the tools they use today, then explicitly agreed to be contacted by matching vendors. Nothing is scraped and nothing is inferred. A lead is sold to three vendors at most, or to one vendor exclusively.

What a lead contains

  • The declared need: what the buyer is trying to achieve, typed by the buyer rather than inferred from a click.
  • Budget and timing, when given: what they said they can spend, and when they intend to decide.
  • Current stack and co-considered tools: what they use today, and the exact shortlist recommended alongside you.
  • Contact and consent record: their email (and name, when they gave one), released only after unlock, with the timestamped wording the buyer agreed to.

Who are the buyers?

People choosing AI tools: creators, freelancers, founders and small teams, most often for video, images, writing, coding and productivity. Some already pay for a tool and want to switch; many are comparing free plans first. If you sell to enterprise procurement teams, these are not your buyers yet.

What does one lead cost?

Leads are priced in credits according to how close the buyer is to a decision. The most advanced, switch-ready or with a budget stated, cost 50 credits: $39 on Starter, about $30 on Growth. An early-stage enquiry costs 15 credits, about $9 to $12. A lead's price falls as it ages and it stops being sold at 90 days. An exclusive buyout, which takes the lead off the market for every other vendor, costs three times the standard price.

Access packs

Starter is $39 for 50 lead credits. Growth is $149 for 250 credits plus 30 days of Intent Radar category data. Both are paid once, with no subscription, and credits do not expire. Want to judge a lead before you buy? Email adminhokai@gmail.com and we will unlock your first matching lead free. Create a vendor account at hokai.io/business/vendor/signup.

How is this different from intent data?

Intent-data products sell an inferred signal: an anonymous company viewed a category page. HokAI sells the buyer's own written brief with a recorded consent and direct contact details, capped at three vendors per lead. To list your tool in the directory instead, see Get listed.