They wrote the brief. Then they asked to be contacted.

Every lead comes out of a Smart Match session: a buyer setting out the budget, the team and the tool they intend to replace, who then agreed that matching vendors could contact them. You read the full brief before you spend anything, and no more than three vendors ever see it.

Prepaid · three vendors per lead · credits never expire

What a lead contains
Declared need
The brief the buyer typed in Smart Match
Budget and timing
The band stated, and the decision date
Current stack
The tools they already pay for
Co-considered
The shortlist recommended alongside you
Contact and consent
Released on unlock, with the consent record

Everything except the contact is visible before you spend a credit.

Declared-intent leads: buyers who wrote their own brief

Every HokAI lead is zero-party data. A real buyer set out the requirement, the budget, the size of the team and the tools they already pay for, in their own words, during a Smart Match session, then explicitly agreed to be contacted by matching vendors. Nothing is scraped and nothing is inferred. A lead is sold to three vendors at most, or to one vendor exclusively.

What a lead contains

  • The declared need: what the buyer is trying to achieve, typed by the buyer rather than inferred from a click.
  • Budget band and timing: what they said they can spend, and when they intend to decide.
  • Current stack and co-considered tools: what they use and pay for today, and the exact shortlist recommended alongside you.
  • Verified contact and consent record: name and work email, released only after unlock, with the timestamped wording the buyer agreed to.

What does one lead cost?

Leads are priced in credits according to how close the buyer is to a decision. The most advanced, switch-ready with a budget stated, cost 50 credits, which works out between $60 and $99 depending on your pack. An early-stage enquiry costs 15 credits, so under $30. A lead's price falls as it ages and it stops being sold at 90 days. An exclusive buyout, which takes the lead off the market for every other vendor, costs three times the standard price.

Prepaid access plans

Access is prepaid and there is no free browsing of the feed. Basic Access is $495 for 250 lead credits, Premium is $1,995 for 1,250 credits plus Intent Radar market data, and Max is $5,995 for 5,000 credits plus 24-hour early access to every new lead. Credits do not expire. Create a vendor account at hokai.io/business/vendor/signup.

How is this different from intent data?

Intent-data products sell an inferred signal: an anonymous company viewed a category page. HokAI sells the buyer's own written brief with a recorded consent and direct contact details, capped at three vendors per lead. To list your tool in the directory instead, see Get listed.