Last updated: 2026-07-27
Pomelli is a free AI marketing tool from Google Labs and DeepMind, launched October 28, 2025 and expanded to over 170 countries by March 2026. It scans a business website to build a Business DNA brand profile, then generates on-brand social posts, product photoshoots and short videos.
About Pomelli
Pomelli is an experimental AI marketing tool built by Google Labs in collaboration with Google DeepMind, launched October 28, 2025 to help small and medium-sized businesses produce branded marketing content without a designer or an agency. Instead of starting from a blank template like most design tools, Pomelli asks for a single input: a business website URL. From that URL, Pomelli scans copy, colors, fonts, logos, and existing imagery to build what it calls a Business DNA profile, a structured record of a brand's tone of voice, visual style, and values. Users review and edit that profile before generating matching assets: social posts, ad creative, AI product photoshoots, brand books, animated clips, and even a full website draft, all styled to match the extracted brand identity. The tool is aimed squarely at solo operators, small business owners, and in-house marketers at SMBs who need social-ready creative fast and have no design budget or in-house creative team. It is not built for agencies managing many clients or for teams that need pixel-level design control; natural language editing is convenient but less precise than a traditional design tool. Google offers Pomelli at no cost while it stays in public beta and asks for nothing more than a Google account to sign in. The product debuted in the United States, Canada, Australia, and New Zealand, and Google widened access to dozens of additional markets over the months that followed, though the interface remains English-only. Google has not disclosed what pricing will look like once the beta ends. Pomelli runs entirely in the browser, with no dedicated iOS or Android app, and works on both desktop and mobile web. Generated assets export as standard image and video files for use on any social or ad platform.
Pricing
Free during public beta, no credit card required. Google has not announced post-beta pricing as of March 2026; some third-party trackers report an unconfirmed $29/month Pro tier and a 10-credits-per-image system, but neither is confirmed on Google's own product pages.
Key Features
- Business DNA extraction: Scans a business website's copy, color palette, fonts, logo, and imagery to build an editable brand profile in minutes, no brand guideline document required.
- AI product photoshoots: Generates studio-style product photography from a single uploaded product image, a feature reviewers compare to work that otherwise costs hundreds of dollars per product.
- Campaign idea generation: Suggests tailored campaign concepts from the Business DNA profile, or accepts a typed prompt, and outputs platform-specific creative for Instagram, TikTok, Facebook, YouTube, LinkedIn, and Google Ads.
- Brand book and website drafts: Produces a downloadable brand book plus a full draft website styled to the extracted Business DNA, without requiring design software.
- Animated asset generation: Creates short animated video clips and social-ready motion assets in the same brand style as static campaign creative.
Pros
- No design software, brand guideline PDF, or Canva Pro subscription needed; a single website URL is enough to start generating on-brand assets.
- The AI product photoshoot feature produces studio-style imagery at no cost, versus hundreds of dollars per product for a traditional photoshoot.
- Free during the beta with no usage cap reported by most testers, and now available across a wide swath of countries and territories worldwide.
Cons
- English-only interface as of March 2026, which limits usability for businesses operating in non-English-speaking markets.
- Business DNA extraction is reported by testers to be roughly 80% accurate on first pass, so tone-of-voice and messaging fields typically need manual correction.
- No API, MCP support, or bulk/team workflow tools, so agencies managing multiple clients find it too basic for scaled use.
Frequently Asked Questions
How much does Pomelli cost in 2026?
Pomelli is free to use during its public beta, with no credit card required to sign up. Google has not published a post-beta pricing plan as of March 2026; some third-party trackers mention an unconfirmed $29/month Pro tier, but Google's own product pages do not list it.
Is Pomelli free to use?
Yes, the entire product is free during the beta period, including Business DNA generation, campaign creation, and AI product photoshoots. Most testers report no hard generation cap during this phase, though a credit-based limit could arrive with future pricing changes.
What are the best alternatives to Pomelli?
Canva is the closest match for teams that want a mature template library and collaboration features Pomelli lacks. Jasper suits marketing teams that need broader AI copywriting workflows beyond brand-asset generation. Creatify is a stronger pick if the main goal is AI-generated video ads at scale.
How does Pomelli compare to Canva in 2026?
Canva starts from a large template library and manual drag-and-drop editing, while Pomelli starts from a website URL and auto-generates brand-consistent assets with less manual design work. Canva has team seats, a paid Pro tier, and far more integrations; Pomelli is free but limited to solo use and English content.
How do you get started with Pomelli?
Go to labs.google.com/pomelli, sign in with a Google account, and paste your business website URL. Pomelli generates a Business DNA profile for you to review and edit, then suggests campaign ideas or accepts a typed prompt to produce your first branded assets.
Top Alternatives
- Canva: Pick Canva if you need a mature template library and team collaboration; pick Pomelli if you want brand-consistent assets generated automatically from your own website.
- Jasper: Pick Jasper if you need enterprise-grade AI copywriting workflows for a marketing team; pick Pomelli if you're a solo small business owner who wants a free, URL-to-brand starting point.
- Creatify: Pick Creatify if your priority is AI-generated video ads at scale; pick Pomelli if you want the full mix of brand profile, product photography and campaign copy in one free tool.