Toma review, pricing and verdict
Dealership voice AI that Toma stopped selling on 1 Sept 2026
- Best for
- Dealership staff who ran Toma and now need a replacement
- Not for
- Any dealership planning a new rollout, because Toma stopped servicing automotive on 1 September 2026
Should you use Toma?
Skip Toma for any new dealership project: the vendor ended automotive service on 1 September 2026 and names no successor. Former customers should move to a live dealership voice agent such as OSAM. Toma's own case study for Martin Management Group claimed 9k booked appointments before the shutdown.
Toma IQ turned a dealership's own call history into manager-approved policy rules, so store-specific exceptions were built into the agent.
Native DMS integrations and automotive call handling created switching cost while it ran, but the vendor ended the line itself, so that lock-in protected nothing.
Also for
- Buyers comparing dealership voice agents who still find Toma in older reviews
Main trade-off
The vendor left the automotive market on 1 September 2026 and named no successor.
Toma pricing
- Billing model
- Subscription
Toma never published prices: dealerships described their call volume and systems and received a quote, with rollouts the site called live in weeks. Automotive service has ended, so there is no plan to buy.
What Toma does on its own
- Scope of autonomy
- Fully autonomous
- Human approval boundary
- Human in the loop
- Maturity
- Generally available
Safety controls
- Audit loggingSupported
- Human in the loopSupported
- Output filteringSupported
- Runs sandboxedNot supported
What it can operate
- API calls
- Database access
- Calendar
Where Toma runs
- Deployment
- Cloud · API
- Where it runs
- Web · API
- Memory
- Persistent
Models it runs on
- Custom (proprietary)
Systems it connects to
| System | Type |
|---|---|
| CDK Global | Native |
| Reynolds and Reynolds | Native |
| Tekion | Native |
| VinSolutions | Native |
| DealerSocket | Native |
| Salesforce | Native |
Languages it supports
- English
What Toma does
Toma was a voice AI agent that answered calls, texts and emails for car dealerships and booked appointments into the dealership's DMS. Its own site says Toma no longer services the automotive industry as of 1 September 2026, and toma.com now describes an applied research group. Hokai marks the agent inactive and keeps this page for reference.
Inbound call, text and email handling
Answered a dealership's calls, SMS and email around the clock and either resolved the request, booked the appointment or routed it to a person.
Appointment booking into the DMS
Booked, rescheduled and confirmed service and sales appointments during the call and wrote them to the dealership's DMS, CRM and scheduler.
Toma IQ policy learning
Turned real call transcripts into manager-approved rules so store-specific policies, such as after-hours routing, were built into the agent.
Safeguards and Inbox
Showed staff what the agent decided on a call and let them flag exceptions for review, added after Toma passed 1 million automated calls.
Certified data handling
Listed SOC 2 Type II, ISO 27001 and PCI DSS certifications on its trust pages, the PCI DSS one dated 16 July 2026.
Strengths and limits
Limits
- No acquirer, successor product or migration path appears on toma.com or legacy.toma.com, so former customers must choose and onboard a replacement alone.
- Pricing was never published, which leaves former customers with no list price to compare a replacement quote against.
Toma alternatives
| Agent | Where it runs | Price | Maturity | Rating |
|---|---|---|---|---|
| Toma This page | Cloud · API | -- | Available | -- |
 OSAMPick OSAM if you ran Toma for dealership calls and need a live replacement that books appointments into your DMS; Toma stopped servicing automotive on 1 September 2026. | Cloud | Quote | Available | -- |
 ZeusAI agent that builds, tests and tunes your voice agents | Cloud · API | Per minute | Beta | 3.5 |
 BoomAI agents that start customer conversations to recover revenue and learn why. | Cloud · API | $350/mo | Available | -- |
Toma facts
- Works offline
- No
- Minimum skill level
- Basic
- Budget fit
- Enterprise
- Open source
- No
- Ships
- Sporadic
- Last major update
- Maker founded
- 2024
- Headquarters
- San Francisco, CA
- Team size
- 11-50
- Total funding
- $17M Series A led by Andreessen Horowitz (June 2025)
What changed
Questions about Toma
Is Toma still active in 2026?
No, not for dealerships. Toma's automotive site, read on 11 November 2026, carries a notice that automotive service ended on 1 September 2026. The main toma.com site now presents an applied research group with no product, pricing or sign-up page, so Hokai marked the agent inactive.
How much did Toma cost?
Toma never published a price list. Dealerships described their call volume and systems to the team and got a quote, and the vendor's site promised rollouts that were live in weeks. With automotive service ended, nothing can be bought now.
What is Toma doing now?
toma.com describes a collective of Silicon Valley researchers solving hard hardware and software problems, from first research to working applications. It links a job board, the legacy automotive site and a Trust Center, and still shows Y Combinator and Andreessen Horowitz as backers. It names no replacement product for dealerships.
What can a dealership use instead of Toma?
OSAM sells voice agents to auto dealerships, answering calls and texts and sending bookings to the DMS, so it is the closest live substitute on Hokai. Teams that want to build their own phone agent can use a platform such as Retell AI or Bland AI. Toma named no migration partner, so ask any replacement how it would load your existing call history.
Did Toma hold security certifications?
Toma's automotive site lists SOC 2 Type II, ISO 27001, PCI DSS and GDPR controls, with ISO 42001 marked as in progress. Its blog dates the PCI DSS certification to 16 July 2026, 47 days before it ended automotive service. The same page lists tenant isolation and a privacy mode that redacts personal data on every interaction.
About Toma
Toma was a voice AI agent for car dealerships, founded in 2024 by Monik Pamecha and Anthony Krivonos after Y Combinator. Its AI Coworkers answered inbound calls, texts and emails for a dealership, booked service and sales appointments, and wrote the outcome back to the store's management system, which is what made it an agent and not a phone menu. Its law firm, Gunderson Dettmer, reported a $17 million Series A led by Andreessen Horowitz on 6 June 2025, and Toma's own site said the platform had run phones, SMS and email for 200+ dealerships since January 2024.
Read the full background
That product is gone. On 11 November 2026 the top of legacy.toma.com, where Toma kept its automotive site, carried one line: as of 1 September 2026, Toma no longer services the automotive industry. The main toma.com site now calls the company an applied research collective working on hard hardware and software problems, with no product page, no pricing and no sign-up. Neither site points dealerships to an acquirer, a successor or a way to move their data.
While it ran, Toma built its voice, SMS, email and model in-house and logged every interaction to a customer's data lake through an API. A feature called Toma IQ turned call transcripts into manager-approved rules, and Safeguards and an Inbox let staff review what the agent had decided. The vendor said each dealership's data sat in its own encrypted tenant and that calls never became training data.
A dealership that ran Toma needs a replacement, and the closest live one on Hokai is OSAM, which builds voice agents for auto dealerships that book appointments and sync them to the DMS. Teams that would rather assemble their own phone agent can look at Retell AI or Bland AI, which are platforms and not finished dealership products. The customer service agents list has more, and best AI receptionist 2026 compares answering agents built for other kinds of business.
Sources and guides
Official sources
- Toma official site Vendor
Autonomy, guardrails, integrations and pricing on this page are read from Toma's own documentation. The verdict is Hokai's reading of them, not the vendor's claim.
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