Toma fits dealership fixed-ops managers and BDC directors who are losing after-hours calls to voicemail and don't want to add headcount to a phone desk. It replaces a shared receptionist line or answering service, plugging straight into the store's existing DMS. The company says it now runs at more than 100 dealerships nationwide.
Toma is a voice AI agent built for car dealerships that answers every inbound call, integrates natively with 6 dealership management systems including CDK and Tekion, and completes tasks like appointment booking and recall lookups without routing to a phone menu.
Maker: Toma · Autonomy: fully autonomous · Maturity: GA
Underlying models: Custom (proprietary)
About Toma
Toma is a voice AI platform built by Monik Pamecha and Anthony Krivonos, who founded the company in 2024 after going through Y Combinator. It started as a voice AI infrastructure company aimed at regulated industries like finance and healthcare, then pivoted to automotive after dealerships began asking for help handling the volume of calls their fixed-ops and sales teams get every day. Toma's biggest funding round to date is a $17 million round with Andreessen Horowitz in the lead and Y Combinator, Scale Angels, and Car Dealership Guy founder Yossi Levi also writing checks, bringing its total raised to roughly $17.5 million. Unlike a scripted IVR system, Toma's AI Coworkers hold full voice conversations and complete the task end to end instead of routing a caller to a menu. Each Toma AI Coworker answers inbound calls, texts, and voicemail for a dealership around the clock, using voice models tuned for automotive terminology rather than a general assistant retrofitted for the industry. The system decides on its own whether to book a service appointment, check an open recall, quote a parts order, or answer a sales question, and loops in a staff member only for the requests it was never trained to handle. Toma IQ, a policy-learning layer the company introduced in 2026, converts real call transcripts into manager-approved rules using reinforcement learning from human feedback, so a dealership's specific after-hours routing or loaner-car policy gets built into the agent instead of living in one employee's head. Toma is built for franchise dealerships and multi-rooftop dealer groups, especially fixed-operations teams that lose after-hours service calls to voicemail and BDC (business development center) staff who can't keep up with sales-line volume. It plugs directly into the dealership's existing DMS, so a booked appointment or updated customer record shows up in the store's system without anyone re-typing it. As of its funding announcement, Toma had automated more than 1 million dealership calls across the stores running it nationwide. There is no public price list. A dealership fills out the contact form on the company's website, walks the Toma team through its call volume and DMS setup, and gets a quote scoped to that store before onboarding starts. On July 16, 2026, Toma became PCI DSS certified, adding the ability to handle phone-based payments securely, and it separately carries an ISO/IEC 27001:2022 information-security certification. After crossing 1 million automated calls, the company also added Safeguards and an Inbox feature that give dealership staff visibility into what the AI decided on a call and a way to flag exceptions for review.
Pricing
Pricing is not published. Dealerships get a custom quote after a demo call, sized to call volume and DMS needs, with typical implementation taking 2 to 4 weeks.
Key Features
- 24/7 Inbound Call Handling: Answers every inbound sales, service, and parts call for a dealership around the clock, without transferring to a phone menu first.
- Automated Appointment Booking: Books, reschedules, and confirms service and sales appointments directly during the call, then sends automated reminders to reduce no-shows.
- Native DMS Integration: Integrates natively with 6 dealership systems including CDK, Reynolds and Reynolds, and Tekion, so call outcomes post to the DMS without manual entry.
- Toma IQ Policy Learning: Turns real call transcripts into manager-approved policy updates using reinforcement learning from human feedback, so store-specific rules get built into the agent.
- PCI DSS Certified Payment Handling: Became PCI DSS certified on July 16, 2026, letting the AI Coworker take phone payments securely instead of routing every payment call to a human.
Strengths
- Andreessen Horowitz led the round, with automotive influencer Yossi Levi (Car Dealership Guy) and Scale Angels joining as investors, signaling both venture and industry confidence.
- Rated 4.8 out of 5 by dealers on third-party review site Dealership AI Tools.
- Holds ISO/IEC 27001:2022 certification for its data handling practices.
- Won the Pitch Tank competition at ASOTU CON in 2025 and presented at CXAUTO 2025, both industry events focused on dealership technology.
Weaknesses
- Pricing is not published; buyers have to request a demo and get a custom quote before knowing what it costs.
- Language support is primarily English, which limits it compared to dealership AI platforms built for global OEM deployments with multiple languages.
- Handles the phone conversation only; it does not navigate a website, configure a vehicle build, or calculate payments inside a buyer's browser session.
Frequently Asked Questions
How much does Toma cost in 2026?
Toma does not publish pricing publicly. Dealerships request a demo, get a custom quote sized to call volume and which DMS they use, and typically go live within 2 to 4 weeks of signing.
Is Toma fully autonomous?
Toma's AI Coworkers handle full calls end to end, including booking appointments, checking recalls, and answering parts or sales questions, without a human approving each action. They transfer to staff only when a request falls outside what the agent has been trained to resolve, and the Safeguards and Inbox features let staff review what happened on a call afterward.
What are the best alternatives to Toma?
NexusCall AI is a cheaper fit for single-location service businesses like HVAC or dental practices that don't need DMS integration. Salient and Domu both target regulated finance workflows (auto lending and debt collection) rather than dealership front-desk calls, so they solve a different problem than Toma.
How does Toma compare to NexusCall AI in 2026?
NexusCall AI publishes plans starting at $297 a month and targets general service trades like HVAC and plumbing shops. Toma is built specifically for automotive, with native integrations into CDK, Reynolds and Reynolds, and Tekion that NexusCall AI does not offer, but Toma does not publish a comparable starting price.
How do you get started with Toma?
Request a demo through toma.com, walk through your dealership's call volume and current DMS with the Toma team, and get a custom quote. Implementation follows before the AI Coworker goes live answering real calls.
Top Alternatives
- NexusCall AI: Pick Toma if you run a car dealership needing native DMS integration; pick NexusCall AI if you're a home-service trade business like HVAC or plumbing without dealership software to sync.
- Salient: Pick Toma for inbound call handling and appointment booking at a dealership; pick Salient if you're an auto lender automating collections, claims, and chargeback compliance instead.
- Domu: Pick Toma for dealership call reception and scheduling; pick Domu if you need FDCPA-compliant debt-collection outreach for a bank or insurer instead.