For HVAC, plumbing, and other trades contractors on ServiceTitan, Broccoli AI swaps after-hours answering services and overflow desks for named AI voice agents that book jobs and chase leads around the clock. The vendor reports an 85%+ booking rate on answered calls, and one customer says weekend bookings rose 900% after switching.
Broccoli AI provides named voice agents, including an AI receptionist and an AI CSR, that answer calls, book jobs onto the ServiceTitan dispatch board, and follow up on leads for home service contractors. Founded in 2022, the YC-backed platform serves more than 800 plumbing, HVAC, and other trades contractors as of 2026.
Maker: Broccoli AI · Autonomy: semi autonomous · Maturity: GA
About Broccoli AI
Broccoli AI is a San Francisco company that builds voice agents for home service trades: HVAC, plumbing, roofing, solar, electrical, pest control, garage door repair, and residential cleaning. Rather than a single chatbot, Broccoli ships a roster of named personas, a receptionist called Amy, a customer service rep called Dane, a sales agent called Sean, a satisfaction specialist called Mark, and an estimate follow-up specialist called Ashley, each owning a distinct stage of the customer conversation. Founded in 2022 by AJ Jain and Aditya Ketkar, the company has grown to serve more than 800 contractors in under two years.
Each persona covers a different job: greeting and screening inbound callers, converting a captured call into a scheduled appointment, working a lead that just came in from a listing site, chasing a quote that has gone quiet, or checking in after the job is done. Broccoli has not disclosed which underlying language model powers the agents, and it has not published a concurrent-call capacity figure.
The platform targets multi-location and franchise operators already on ServiceTitan, particularly contractors with $2M to $50M or more in annual revenue who are losing work to missed calls, slow lead response, or an overwhelmed after-hours desk. Solo operators and shops on other field service software are a weaker fit; see the pros and cons below for named customer results and the tradeoffs reviewers flag.
Broccoli sells through a sales-led, quote-only process rather than self-serve signup; see the cost FAQ for how that billing works in practice.
Broccoli raised a $25M Series A led by Khosla Ventures in July 2026, following its Y Combinator Winter 2022 batch, and has grown its team to around 100 people since founding.
Pricing
Broccoli AI does not publish pricing on its site; contractors must book a sales call for a quote. Independent reviews report per-minute billing on top of a base platform fee, which the vendor has not confirmed itself, so per-minute costs can spike sharply during a contractor's busiest weeks.
Key Features
- AI Receptionist (Amy): Answers every inbound call 24/7, greets the caller, blocks spam, and transfers to a human when a call needs one.
- AI CSR (Dane): Books jobs directly onto the ServiceTitan dispatch board and dispatches on-call technicians in real time, without manual re-entry.
- Speed-to-lead response: Engages new leads from Angi, Yelp, Google Local Services Ads, Thumbtack, and Meta the moment they arrive, before a competitor calls back first.
- Open Estimate Specialist (Ashley): Follows up on pending estimates that would otherwise go cold, calling and texting customers who have not booked yet.
- Sales Agent (Sean): Pitches add-on services, such as HVAC tune-ups, during or after a service call to grow ticket size.
- Branded voice library: Offers more than 75 voice options so the agent sounds like a company employee rather than a generic call bot.
- Call QA and coaching: Reviews every call the agents handle to flag missed revenue and coaching opportunities, per the vendor.
Strengths
- Vendor reports an 85%+ job booking rate on answered calls, well above a traditional human answering service.
- Full two-way ServiceTitan integration books jobs onto the live dispatch board without a human re-typing details.
- Armstrong Plumbing, an early customer, reports weekend bookings rose 900% after deploying Broccoli.
- Supreme Services reports Broccoli fully replaced its after-hours and overflow call center.
Weaknesses
- Broccoli does not publish pricing and bills per minute, so a contractor's highest-call-volume week also produces its largest bill of the year, per independent reviews.
- The integration is built specifically around ServiceTitan; contractors on Jobber, Housecall Pro, or other field service platforms get a shallower version of the product.
- Independent reviewers report cases of the AI misquoting pricing or fabricating service charges on live calls.
- Reviewers say service-area and job-fit validation happens after a booking is created rather than before, which can produce bookings outside a contractor's actual coverage.
Frequently Asked Questions
How much does Broccoli AI cost in 2026?
Broccoli AI does not publish pricing and requires a sales call for a quote. Independent reviews report the platform bills per minute on top of a base fee, which the vendor has not confirmed, so costs can spike sharply during a contractor's busiest call weeks.
Does Broccoli AI have a free plan?
No. Broccoli AI is sold to contractors through a sales-led process rather than a self-serve free tier, and its own marketing targets businesses with $2M or more in annual revenue rather than solo operators trying it for free.
Which tools compete with Broccoli AI in 2026?
Avoca AI is described by industry comparisons as Broccoli's closest competitor, layering CSR coaching and analytics onto an enterprise call center. Driive focuses on validating service area and job fit before a booking is created, and Rilla and Sameday also compete for the same trades contractors.
What separates Broccoli AI from Avoca AI?
Broccoli leans on named agent personas and deep, real-time ServiceTitan dispatch integration, while comparisons describe Avoca as layering coaching and analytics onto a more traditional call-center model. Neither vendor publishes a head-to-head benchmark, so the choice comes down to how much weight a contractor puts on ServiceTitan-native booking versus call-center-style oversight.
How do you get started with Broccoli AI?
A contractor requests a demo through Broccoli's site, which routes to a sales conversation rather than instant self-signup. From there, Broccoli connects to the contractor's ServiceTitan account and lead sources, and picks a branded voice from its library of more than 75 before going live on inbound calls.
Top Alternatives
- Retell AI: Pick Retell AI if you want to build a custom voice agent yourself; pick Broccoli AI if you want a managed, trades-specific agent already wired into ServiceTitan.