Last updated: 2026-08-19
Frase analyzes the top 10 search results to build an SEO and GEO content strategy for both Google and AI answer engines like ChatGPT and Perplexity. Its single AI Agent handles research, writing, and optimization scoring, with visibility tracking across 8 AI platforms setting it apart from single-purpose SEO tools.
About Frase
Frase launched in 2016 and raised $10.9M in a Series A round. Copysmith acquired the company in October 2022 and now operates it as a standalone brand under Copyrytr.
The platform packages SERP research, content drafting, on-page optimization, and AI-citation monitoring into one AI Agent, so marketing and SEO teams do not need to stitch together separate tools. Customers include marketing and content teams at Microsoft, Oracle, GitLab, Coursera, and ActiveCampaign.
Pricing
75/mo annually) for unlimited articles with 3 user seats. All plans include 4,000 AI words/month unless you add the Pro Add-On ($35/mo) for unlimited AI generation. 7-day free trial available with no credit card required.
| Tier | Monthly price | What it includes |
|---|---|---|
| Solo | $14.99/mo | Monthly subscription with 4 content projects/month, 4,000 AI words/month base allowance |
| Basic | $44.99/mo | Monthly subscription with 30 content projects/month, 4,000 AI words/month base allowance, 2 Rank Ready documents |
| Team | $114.99/mo | Monthly subscription with 75 content projects/month, 3 user seats, unlimited articles, 4,000 AI words/month base allowance, additional seats $25/month each |
Key Features
- AI Agent with 80+ Skills: One unified AI strategist that researches, creates, optimizes, publishes, and tracks content automatically without switching between tools
- GEO Content Optimization: Optimize specifically for AI search engines like ChatGPT, Perplexity, Claude, and Gemini with real-time scoring for both SEO and GEO in one editor
- SERP Research & Analysis: Analyzes your top 10 competitors in seconds, identifies content gaps, topics, questions, and patterns to generate data-driven outlines
- AI Visibility Tracking: Monitor where your brand appears across 8 AI platforms with real-time alerts, appearance rates, authority metrics, and competitive share of voice
- Content Atomization: Automatically turn one blog post into LinkedIn carousels, Twitter threads, newsletters, and Instagram posts saving 4+ hours per piece
- Programmatic SEO at Scale: Generate 1,000s of location pages, product comparisons, or directory listings from structured data with template-once-deploy-everywhere workflows
Pros
- Unified all-in-one platform eliminates need for multiple tools (SEMrush, Jasper, Surfer SEO, etc.)
- Real-time SEO and GEO content scoring with clear optimization guidance
- SERP research and content brief generation replace a full manual research session
- AI visibility tracking across ChatGPT, Perplexity, Claude, and Gemini
- Responsive customer support team with excellent onboarding
- Competitive pricing compared to MarketMuse and Surfer SEO
Cons
- Limited AI-generated word allowance on the base plan unless you buy the paid Pro Add-On for unlimited generation
- AI writing output is generic and requires heavy editing; not production-ready without human refinement
- Limited keyword research capabilities compared to dedicated keyword tools
- Platform stability issues and occasional auto-save failures reported by some users
- Only 4 native integrations compared to competitors; limited template flexibility
Frequently Asked Questions
What are Frase's pricing plans in 2026?
Frase has three paid tiers: Solo at $14.99/month for 4 articles, Basic at $44.99/month for 30 articles, and Team at $114.99/month for unlimited articles with 3 seats. Annual billing cuts each price by about 15%. Every tier includes a base 4,000 AI words/month, with an unlimited-word Pro Add-On for $35/month.
Can you use Frase without paying?
Frase does not offer an ongoing free plan. New users get a 7-day free trial with full platform access and no credit card required, after which a paid subscription is needed to keep using it.
What are the best alternatives to Frase in 2026?
Surfer SEO ($89-$399/month) offers deeper on-page NLP scoring for teams that want a single optimization specialist. MarketMuse has a free tier and scales to $499/month for enterprise content intelligence and audits. Clearscope, from $129/month, focuses purely on content grading rather than Frase's full research-to-tracking workflow.
How does Frase compare to Surfer SEO in 2026?
Surfer SEO starts at $89/month with no free tier, while Frase offers a cheaper entry tier plus a free trial before you subscribe. Surfer focuses purely on on-page content scoring; Frase bundles SERP research, writing, and AI-visibility tracking in the same subscription. Pick Surfer SEO if content-scoring depth matters most; pick Frase for the wider workflow at a lower starting price.
How do you get started with Frase in 2026?
Start with the free trial and connect Google Search Console so Frase can pull your current rankings. Enter a target keyword to get an instant SERP research brief, then use the AI Agent to draft and score the piece before publishing. WordPress and Zapier integrations let you push finished content live automatically.
Top Alternatives
- Surfer SEO: Pick Surfer SEO for deeper on-page content scoring alone; pick Frase for a bundled research, writing, and AI-visibility workflow.
- MarketMuse: Pick MarketMuse for its free-tier content audit and enterprise scale; pick Frase for a lower-cost AI Agent that also tracks citations on AI engines.
- Clearscope: Pick Clearscope for a dedicated content-grading specialist; pick Frase to bundle research, writing, and AI-visibility tracking in one subscription.
HokAI guides covering Frase
- How to Build an AI Content Workflow: From Brief to Published Post: AI Overviews now cite pages outside the organic top 10 most of the time. This 2026 guide rebuilds the content workflow around that fact, stage by stage.
- Fully Autonomous vs. Assisted AI Content Tools: How to Choose: Balzac and NeuronWriter both use AI to write content, but only one lets a human read it first. A Semrush study says that gap matters more than it looks.
- Balzac vs SachaSoft: Two Different Jobs, Not One Choice: Balzac writes SEO articles for your CMS. SachaSoft writes and schedules LinkedIn posts. Same category tag, different jobs: the right pick depends on your goal.