Last updated: 2026-08-13
DISQO launched AI Search Lift on July 1, 2026, an outcomes-measurement product for advertisers that proves whether campaigns actually changed consumer behavior inside ChatGPT, Gemini and Perplexity, rather than just whether a brand appeared in an AI answer. It is the first product built specifically to measure that causal, post-exposure shift instead of AI answer visibility alone.
About AI Search Lift
AI Search Lift is an outcomes measurement product built by DISQO, a consumer research and ad-measurement company founded in 2015 that has raised $111M across a Series A and Series B. Launched commercially on July 1, 2026 after a Q4 2025 beta across five verticals (automotive, insurance, beauty and personal care, CPG, and travel), it answers a question neither AEO nor GEO tools answer: did the ad spend actually change what people do inside an LLM, not just whether the brand showed up in an AI answer. The product works by connecting DISQO's permissioned consumer behavior panel to verified multi-channel ad exposure logs, then running an exposed-versus-control test. That deterministic design isolates the behavioral delta between people who saw a campaign and an identical control group who did not, inside conversational AI environments including ChatGPT, Gemini, and Perplexity. AI Search Lift is delivered as a reporting layer inside DISQO's existing measurement dashboard, alongside its Brand Lift and Outcomes Lift data, with no separate desktop or mobile app. In its two-quarter field test, DISQO found higher-consideration categories like automotive, insurance, and travel showed deeper AI-search engagement from exposed audiences than lower-consideration categories, giving early adopters a benchmark for where the product delivers the clearest lift signal.
Pricing
No public pricing. Sold as an add-on to DISQO's Brand Lift and Outcomes Lift enterprise contracts, custom quote only through direct sales. Available since July 1, 2026 to enterprise advertisers and agency partners; no self-serve or free tier.
Key Features
- AI Brand Search measurement: Isolates whether a specific ad campaign caused incremental branded search behavior inside ChatGPT, Gemini or Perplexity versus an unexposed control group.
- AI Category Search measurement: Tracks whether advertising broadened category-level exploration inside AI chat environments, not just searches for the advertiser's own brand name.
- AI Competitive Search measurement: Reports whether a campaign pushed consumers toward or away from named competitor brands inside the same LLM conversations.
- Deterministic exposed-versus-control methodology: Links permissioned first-party consumer behavior to verified multi-channel ad exposure logs rather than relying on self-reported survey recall alone.
- Cross-channel exposure linkage: Ties AI-search outcomes back to exposure across display, video, social, CTV, TV, audio and out-of-home, the same multi-channel logging DISQO uses for Brand Lift and Outcomes Lift.
Pros
- First product on the market built specifically to prove causal ad-driven lift inside LLM answer environments (ChatGPT, Gemini, Perplexity), launched July 2026 after a two-quarter, five-vertical beta.
- Deterministic exposed-versus-control design reduces reliance on self-reported survey data alone by tying results to verified ad exposure logs.
- Backed by a company with 10+ years of ad-measurement history and $111M raised, giving it an existing enterprise client base of brands like Ford, Home Depot and Duracell to launch into.
Cons
- No public pricing or self-serve signup; access requires an existing DISQO enterprise or agency relationship as of the July 2026 launch.
- Only 2 quarters of field data (Q4 2025 to Q2 2026) across 5 verticals exist at launch, a thin track record compared to DISQO's decade-old Brand Lift product.
- Measures outcomes after media runs; it does not optimize content for AI citation, so teams still need a separate AEO or GEO tool for the optimization side.
Frequently Asked Questions
How much does AI Search Lift cost in 2026?
DISQO does not publish a price for AI Search Lift. It is sold as a paid add-on layered onto an existing Brand Lift or Outcomes Lift contract, with cost scoped to campaign size and vertical through a custom quote. There is no published starting price and no self-serve checkout.
Is AI Search Lift free to use?
No. AI Search Lift has no free tier, no trial, and no self-serve signup at any price. It only activates for advertisers and agencies that already hold a paid DISQO measurement contract, so a marketer without an existing relationship cannot try it independently.
What are the best alternatives to AI Search Lift?
Nielsen and Kantar are the closest incumbents, but neither has announced a named product for measuring AI-search incrementality specifically. Ipsos offers broader cross-media audience and brand-lift research for teams that want one research partner rather than a single AI-search metric. For content-side work, pair AI Search Lift with a separate AEO or GEO tool, since Search Lift measures outcomes rather than optimizing what gets cited.
How does AI Search Lift compare to Nielsen and Kantar in 2026?
Nielsen and Kantar both run decades-old panel- and survey-based brand-lift practices across a wide range of traditional and digital channels, but neither has a named AI-search incrementality product as of mid-2026. AI Search Lift is narrower and built specifically for LLM environments like ChatGPT, Gemini and Perplexity, making it first to market with that use case. Pick AI Search Lift to prove ad-driven lift inside AI chat platforms; pick Nielsen or Kantar for one vendor spanning traditional and digital channels too.
How do you get started with AI Search Lift?
There is no self-serve signup for AI Search Lift. Advertisers and agencies typically start through an existing DISQO Brand Lift or Outcomes Lift account team, or by reaching DISQO's sales contact page to scope a new engagement. DISQO builds a custom quote around campaign size and vertical, then turns on reporting inside the same dashboard used for its other lift studies.
Top Alternatives
- CiteLens: Pick CiteLens if you want its free-forever plan for tracking citations across ChatGPT, Perplexity, Claude and Gemini; pick AI Search Lift if you need to prove ad spend, not just mentions, actually moved AI-search behavior.
- Sprinklr LLM Insights: Pick Sprinklr LLM Insights for ongoing sentiment and recommendation tracking across ChatGPT, Gemini and Perplexity; pick AI Search Lift for a one-off exposed-versus-control test proving your paid media caused that visibility.
- Palmata: Pick Palmata to diagnose why AI engines describe your brand a certain way and get content changes to fix it; pick AI Search Lift to prove whether paid media, not a content change, drove any resulting shift.
HokAI guides covering AI Search Lift
- Best AI Search Visibility Tools in 2026: What Actually Separates Them: CiteLens, Palmata and SeaOcean track AI citations for free. Surfer, NEURONwriter and Writesonic bolt it onto content tools. Here is which one to actually buy.