Last updated: 2026-07-04
DISQO AI Search Lift measures whether ads drive incremental brand mentions inside ChatGPT, Gemini and Perplexity, launched July 2026 for advertisers, agencies.
DISQO AI Search Lift is the first outcomes measurement product to quantify whether advertising drives incremental brand interactions inside LLMs like ChatGPT, Gemini and Perplexity. It tracks three metrics, AI Brand Search, AI Category Search and AI Competitive Search, using a deterministic exposed versus control methodology linking verified ad exposure logs to permissioned consumer behavior data. Available to enterprise advertisers and agencies since July 1, 2026.
AI Search Lift is an outcomes measurement product built by DISQO, a consumer research and ad-measurement company founded in 2015 that has raised $111M across a Series A and Series B. Launched commercially on July 1, 2026 after a Q4 2025 beta across five verticals (automotive, insurance, beauty and personal care, CPG, and travel), it answers a question neither AEO nor GEO tools answer: did the ad spend actually change what people do inside an LLM, not just whether the brand showed up in an AI answer. The product works by connecting DISQO's permissioned consumer behavior panel to verified multi-channel ad exposure logs, then running an exposed-versus-control test. That deterministic design isolates the behavioral delta between people who saw a campaign and an identical control group who did not, inside conversational AI environments including ChatGPT, Gemini, and Perplexity. It reports three KPIs: AI Brand Search (incremental branded search inside LLMs), AI Category Search (broader category exploration the ads triggered), and AI Competitive Search (whether the media pushed consumers toward or away from competitor brands). AI Search Lift is built for brand marketers and media agencies running national ad campaigns who already use DISQO for Brand Lift or Outcomes Lift studies and want an AI-specific layer on top. It is not a self-serve SEO or AEO tool; it measures outcomes after the fact rather than optimizing content for citation, so it complements tools that focus on getting cited rather than replacing them. Pricing is not published. Access is gated to DISQO enterprise clients and agency partners, sold through direct sales rather than self-serve signup, with delivery as a reporting layer inside DISQO's existing measurement platform (web dashboard only, no desktop or mobile app). In its two-quarter field test, DISQO found higher-consideration categories like automotive, insurance, and travel showed deeper AI-search engagement from exposed audiences than lower-consideration categories, giving early adopters a benchmark for where the product delivers the clearest lift signal.
No public pricing. Sold as an add-on to DISQO's Brand Lift and Outcomes Lift enterprise contracts, custom quote only through direct sales. Available since July 1, 2026 to enterprise advertisers and agency partners; no self-serve or free tier.
AI Search Lift is an outcomes measurement product from DISQO, a consumer research and ad-measurement company founded in 2015. It launched commercially on July 1, 2026 after a Q4 2025 to Q2 2026 beta across automotive, insurance, beauty and personal care, CPG and travel campaigns. It measures whether advertising causes incremental brand interactions inside LLMs and AI answer environments such as ChatGPT, Gemini and Perplexity. Rather than checking whether a brand simply appears in an AI answer, it isolates the behavioral change caused by ad exposure using an exposed-versus-control test. DISQO calls it the missing outcomes layer for AEO and GEO strategies. It is sold to enterprise advertisers and agency partners, not individual marketers.
DISQO has not published pricing for AI Search Lift. It is sold as an add-on to existing DISQO Brand Lift or Outcomes Lift enterprise contracts through direct sales, not as a self-serve product. There is no free tier and no public trial. Prospective buyers need to contact DISQO's sales team through its contact page to get a custom quote scoped to campaign size and vertical. Because it launched July 1, 2026 for advertiser and agency partners only, pricing is negotiated per engagement rather than published as a fixed tier. Budget-limited teams without an existing enterprise media measurement contract are unlikely to access it at a low cost.
The product reports three core metrics: AI Brand Search, which measures incremental branded search inside LLMs; AI Category Search, which measures broader category exploration triggered by a campaign; and AI Competitive Search, which measures whether the media pushed consumers toward or away from named competitors. All three run on DISQO's deterministic exposed-versus-control methodology, linking permissioned consumer panel behavior to verified multi-channel ad exposure logs across display, video, social, CTV, TV, audio and out-of-home. Results are delivered through DISQO's existing web reporting dashboard alongside Brand Lift and Outcomes Lift data. There is no separate mobile or desktop app.
No. DISQO AI Search Lift has no free tier and no public self-serve signup. It is available only to DISQO enterprise clients and agency partners who sign a direct sales contract, and DISQO has not disclosed a starting price publicly as of its July 1, 2026 launch. Existing DISQO Brand Lift or Outcomes Lift customers are the primary buyers, since AI Search Lift is positioned as an add-on measurement layer to those products. Teams without an existing DISQO relationship would need to go through a sales conversation before seeing any pricing.
Traditional brand-lift and ad-measurement firms like Nielsen and Kantar offer panel-based and survey-based brand lift studies across digital and traditional channels, though neither has announced an AI-search-specific incrementality product as of mid-2026. Ipsos offers cross-media audience research, brand lift studies and creative testing with a research-first methodology, useful for teams wanting a broader effectiveness partner rather than an AI-search-only metric. Teams focused on getting cited by AI answer engines rather than measuring ad-driven lift should pair AI Search Lift with a dedicated AEO or GEO optimization tool, since AI Search Lift measures outcomes rather than optimizing content for citation.
It is built for VPs and directors of marketing analytics at national advertisers and for media agency measurement leads who run cross-channel campaigns for enterprise clients, particularly in automotive, insurance, beauty and personal care, CPG and travel, the five verticals covered in DISQO's beta. It is a strong fit for brands already running DISQO Brand Lift or Outcomes Lift studies who want to extend measurement into AI answer environments. It is not a good fit for solo marketers, small businesses without agency media budgets, or teams that only need content-side AEO or GEO optimization rather than ad-outcome proof.
DISQO has an Audience API referenced on its site for other products, but no public documentation confirms a dedicated self-serve API for AI Search Lift specifically as of its July 2026 launch. Access to AI Search Lift reporting runs through DISQO's account team and existing measurement dashboard rather than a documented developer API. There is no mention of Model Context Protocol (MCP) support or agentic tool-calling integration for AI Search Lift. Teams that need programmatic access to results should ask their DISQO account contact directly, since this is not a self-serve developer product.
Nielsen and Kantar both offer panel-based and survey-based brand lift measurement across a broad set of media channels, with decades of syndicated data behind them, but neither has a named, commercially available AI-search incrementality product as of mid-2026. DISQO AI Search Lift is narrower in scope, focused specifically on LLM and conversational AI environments like ChatGPT, Gemini and Perplexity, but it is first to market with that specific use case. Pick DISQO AI Search Lift if the priority is proving ad-driven lift inside AI chat platforms specifically; pick Nielsen or Kantar if the priority is a single vendor covering traditional and digital channels alongside AI, since both have broader established channel coverage overall.