
Seoul-based vision AI vendor selling data labeling, curation, model training and video analytics to industrial and mobility teams, all quote-only.
Superb AI sells vision AI to industrial and mobility teams, from data labeling to factory inspection, with every plan priced by quote. It has raised over $40 million, holds patents in four technology areas and says it is heading for a 2026 listing. Pick it for on-premise or edge needs; look elsewhere if you want public prices or self-serve signup.
Model Diagnosis quantitatively pinpoints which labeled examples are hurting performance across up to 10 models per dataset at once, closing the loop between labeling and training instead of treating them as separate tools.
Deep ties to Korean conglomerates (Hyundai, Samsung, Doosan as both customers and investors) plus SOC 2/ISO 27001 certification create switching costs in regulated manufacturing and defense accounts, but the core labeling and active-learning technology is broadly replicable by well-funded rivals.
Main trade-off
Zero published pricing anywhere in the funnel forces every prospect through a sales call before they can compare costs, filtering out self-serve buyers that rivals with visible starter tiers capture directly.
| Plan | Monthly price | What it includes |
|---|---|---|
| Superb Platform - Cloud | Custom | Curate, Label, Model and Apps modules, Image, video and point cloud labeling, Pre-trained auto-labeling models, MFA and IP allowlist, Unlimited Collaborator seats |
| Superb Platform - On-Premise | Custom | Air-gapped or private cloud (VPC) deployment, Data curation, labeling and review, model training, Audit logs and permission management, Hardware provisioning offered by the vendor |
| Video Analytics | Custom | Real-time object detection and tracking, VLM- and LLM-based natural language video search, Model retraining, Monitoring dashboards |
| Defect Detection | Custom | Deploys from as few as 100 normal images, No defect data or labeling needed, Structural and logical defects, Adjustable sensitivity |
| Edge AI | Custom | Inference without network access, Runs in sites without a power supply, Integrates with production lines and robots |
| Integrated Project Execution and Operation Package | Custom | Model development and system integration, Regular updates and operations by Superb experts, Dashboard support |
| AI Capability Building Package | Custom | Superb Platform training, Hands-on model development education, Bootcamps led by Superb experts |
Every offering is quote-only: Superb Platform Cloud and On-premise, Video Analytics, Defect Detection, Edge AI and two service packages each end in a Contact Sales or Contact us form. No list price, seat price or trial length is published. The Cloud plan is described as customizable by AI credits, data volume and user seats, with unlimited Collaborator seats. A Start for free signup link sits in the site header, but its limits are not stated. Pricing page read 1 November 2026; compare quotes against Encord before committing.
Superb AI is a Korean vision AI vendor with offices in Seoul, San Mateo and Tokyo. Its platform labels images, video and point clouds, curates datasets and trains models, and its pricing is quote-only. A December 2025 pre-IPO round lifted total funding to $42.8 million.
Labeling for images, video and point clouds
The Cloud plan lists labeling for three data types, with pre-trained auto-labeling models and progress tracking, plus unlimited Collaborator seats.
Data curation
Data cleaning, high-value data selection and distribution visualization sit in the Curate module, so teams label fewer samples.
Model training and comparison
Teams train models, compare versions and check for weak spots in one workspace, then ship them to a cloud endpoint or the on-premise runtime.
Video Analytics
Natural-language search over footage runs on VLMs and LLMs, with a vendor-claimed search time near 2 seconds over a 10-million-frame index.
ZERO vision foundation model
An in-house industrial vision model the company says handles tasks with minimal task-specific training, backed by 31 patents across four technology areas.
Cloud, on-premise or edge deployment
Deployments range from air-gapped on-premise installs to edge inference at sites with no network access or power supply.
Most users expect these and they are not currently supported.
| Tool | Price from | Free plan | Runs on | Rating |
|---|---|---|---|---|
| Quote | No | Web | 3.4 | |
| Quote | No | Web | 3.8 | |
| -- | Yes | Web | 4.2 | |
| Quote | No | Web | 3.3 |
Proprietary
Superb AI publishes no prices. The Cloud and On-premise platform plans, Video Analytics, Defect Detection, Edge AI and both service packages all route to a sales form. The Cloud plan is said to be adjustable by AI credits, data volume and seats, so expect a quote shaped by your data size and deployment.
There is a Start for free signup in the site header, but the company does not say what it includes, how long it lasts or what data caps apply. Treat it as an unscoped trial account. Every named plan still requires contacting sales.
Encord is the closest labeling-first alternative and publishes more for buyers to read before a sales call. Scale AI suits outsourced labeling at volume, Databricks suits teams who want labeling inside a lakehouse, and Surge AI fits language-model data rather than vision work.
Beyond the Superb Platform it sells Video Analytics for natural-language video search, Defect Detection for factory lines, Edge AI for sites without network access, and two expert service packages. Its ZERO foundation model is presented as the base for industrial vision tasks with little training data.
Use the Start for free signup or contact sales for a demo. Teams with strict data rules should ask about the on-premise plan, which supports air-gapped and private cloud installs, and request the audit reports behind its certification marks before sharing production data.
Superb AI is a Seoul-founded vision AI company, started in 2018 and a Y Combinator alumnus, that sells one platform for labeling image, video and point-cloud data, curating datasets and training models, plus separate products for video monitoring and factory inspection. It has raised $42.8 million (63 billion won) in total, most recently a $9.5 million pre-IPO round in December 2025 led by Hanwha Asset Management's venture fund with POSCO Investment, according to Wowtale. Headquarters sit in Gangnam-gu, Seoul, with a U.S. office in San Mateo and a Japan office in Tokyo.
The Superb Platform covers curation, labeling, review and model training in one workflow. Its pricing page lists auto-labeling with pre-trained models, model comparison and vulnerability assessment, and deployment to cloud endpoints or on-premise runtime software. Video Analytics adds natural-language search over footage, with a vendor-claimed average search time of about 2 seconds across 10 million frames. Defect Detection is described as deployable within a day from as few as 100 normal images, with no defect data needed. ZERO, which the company calls Korea's first industry-tailored vision foundation model, targets tasks that need little task-specific training.
The company names Samsung, Kakao, NCSOFT, LG Electronics, Hyundai Motor Company, Woowa Brothers and Toyota among its customers and claims more than 100 enterprise deployments, all vendor statements. Its security page states AES-256 encryption, role-based access control and contractual data ownership, and shows SOC 2, ISO 27001 and Korean Good Software certification marks. It does not publish the audit reports or say which SOC 2 type applies, so ask for the report during procurement. Superb AI describes itself as an NVIDIA physical AI partner in Korea and works with Amazon Web Services, where it lists the platform on AWS Marketplace.
Recent milestones, all from the company's About and investor pages: a first-place result at CVPR 2026 in June, advancement to Phase 3 of the Sovereign AI Foundation Model project run by Korea's Ministry of Science and ICT in August, and 31 patents spread across no-code AI, data-centric AI, industrial AI and physical AI. Investor notices since July 2026 cover a bonus share issue and a switch to electronic share certificates, in line with the public listing the company has said it is preparing for 2026.
Where the alternatives win: buyers who want to compare public prices before talking to sales will find more to read on Encord, and Scale AI is the larger name for outsourced labeling work. Surge AI fits language-model data, which Superb AI does not target, and Databricks suits teams that want labeling inside a lakehouse. A solo developer wanting self-serve signup will meet a sales form here. For the wider field, see the data science and ML directory and the best data science and ML tools guide.
Product facts on this page (pricing, plans, integrations, compliance) are read from Superb AI's own pages and documentation. The verdict is Hokai's reading of them, not the vendor's claim.