Last updated: 2026-06-04
Sprout Social is the #1-ranked social media management platform with Trellis AI Agent, publishing, analytics, listening, and influencer tools. $249-$499/user/month. Free trial.
Sprout Social is a public social media management platform founded in 2010 and headquartered in Chicago. It provides publishing, analytics, social listening, and influencer marketing in one platform. Trellis AI Agent, launched November 2025, answers natural-language questions about social data. Pricing: Standard $249/user/month, Advanced $499/user/month (billed annually). 30-day free trial. G2: 4.4/5 from 883 reviews.
Sprout Social is a public social media management platform founded in April 2010 and headquartered in Chicago. The company reported $458 million in trailing 12-month revenue as of December 2025 and manages social profiles for thousands of brands, agencies, and media companies. Sprout Social provides publishing, engagement, analytics, social listening, influencer marketing, and team collaboration tools in a single platform for enterprise social media teams. The platform's core modules are Publishing (schedule and post across Facebook, Instagram, X, TikTok, LinkedIn, Google My Business, and Tripadvisor), Engagement (smart inbox for unified message management and team collaboration), Analytics (customizable dashboards with ROI-focused reporting), Social Listening (AI-powered trend detection and competitive monitoring across 100M+ sources), and Influencer Marketing (find, vet, and manage creator partnerships). Sprout's newest feature is Trellis, an AI Agent launched in November 2025 that turns billions of unstructured social data into instant business intelligence through conversational queries. The platform also integrates ChatGPT for content ideas and caption suggestions grounded in brand voice and post history. Sprout Social is ranked #1 by G2 in social listening (40 top rankings overall across 2025-26 G2 reports). It earned a 4.4/5 rating from 883 G2 reviews and achieved a 268% return on investment over three years according to a 2025 Forrester study. The platform is built for enterprise and mid-market teams; companies using Sprout typically manage 5-50 social profiles across multiple regions and teams of 5-100+ people. Pricing uses a per-user, per-month model billed annually. The Standard plan costs $249/user/month and includes publishing, engagement, and basic analytics. The Advanced plan costs $499/user/month and unlocks the Sprout Public API, social listening, influencer discovery, and all premium features. A 30-day free trial is available for all plans with no credit card required. Nonprofits receive 25-50% discounts with verified status. Multi-user teams are common; a 3-person team on Advanced plan costs $17,964 annually. Sprout Social competes with Hootsuite (broader integrations, more affordable base plan), Buffer (simpler interface, lower price for solo users), and Sendible (10x cheaper, comparable features for agencies). Sprout differentiated on customizable reporting and enterprise analytics; Trellis AI and the 2025 product updates strengthen its competitive moat in listening and AI-driven insights for large teams.
Standard: $249/user/month (billed annually). Advanced: $499/user/month (billed annually). 30-day free trial. Nonprofits: 25-50% discount. Example 3-person team on Advanced: $17,964/year.
Sprout Social is a public social media management platform founded in April 2010 and headquartered in Chicago. It provides all-in-one tools for publishing content, managing engagement, analyzing performance, monitoring social conversations, and discovering influencers — all in one unified interface. The platform manages social profiles for thousands of brands, agencies, and media companies. In November 2025, Sprout launched Trellis AI Agent, a conversational AI that instantly answers business questions about social data without manual dashboard building.
Sprout Social uses a per-user-per-month pricing model billed annually. The Standard plan is $249/user/month and includes publishing, engagement, and basic analytics. The Advanced plan is $499/user/month and unlocks the Sprout API, social listening, influencer discovery, and all premium features. A 30-day free trial is available for all plans with no credit card required. Nonprofits receive 25-50% discounts. Example cost: a 3-person team on Advanced plan costs $17,964 annually.
Core features include multi-channel publishing (Facebook, Instagram, X, TikTok, LinkedIn, Google My Business, Tripadvisor), unified engagement inbox, customizable enterprise analytics, AI-powered social listening across 100M+ sources, influencer discovery and management, and Trellis AI Agent for conversational data exploration. Mobile apps for iOS and Android provide on-the-go publishing and workflow management. ChatGPT integration suggests captions and post ideas.
Sprout Social does not have a free tier, but it offers a 30-day free trial for all plans (Standard and Advanced) with no credit card required. After the trial, plans start at $249/user/month for the Standard tier. Nonprofits with verified status receive 25-50% discounts on all plans.
Top alternatives include Hootsuite (cheaper base plan at $99/mo, broader app ecosystem), Buffer (simplest interface, most affordable at $15/mo for solopreneurs), Sendible (10x cheaper than Sprout, best for agencies), and Meta Business Suite (free for basic Facebook/Instagram publishing). Choose Sprout Social if you need enterprise analytics customization, Trellis AI, and social listening; choose Buffer if you need simplicity and low cost.
Sprout Social is best for enterprise marketing teams managing 5-50+ social profiles, social media agencies handling 20-100+ client accounts, and mid-market companies with dedicated social teams. It is less suitable for solopreneurs and SMBs with 1-2 profiles, as the $249+/user/month pricing requires multi-user commitment. G2 rated it 4.4/5 from 883 reviews and ranked it #1 in 40 reports.
Yes, Sprout Social provides a public API available to Advanced plan customers ($499/user/month). The API enables integration with Salesforce, HubSpot, Tableau, Slack, Zendesk, Microsoft Dynamics, and 50+ other enterprise tools. You can read analytics, post data, and messages, or write new posts and upload media. Full API documentation is available at api.sproutsocial.com/docs/.