Last updated: 2026-07-06
FutureFace turns a photo into 10 and 20 year aging projections from 30+ lifestyle inputs, used by 100+ partner brands since its 2012 founding as Change My Face.
FutureFace is a UK facial aging simulation platform built on a 140,000-face synthetic dataset designed to reduce bias, launched by Change My Face Ltd, founded in 2012 in Cheltenham. It projects a user's face 10 and 20 years ahead from 30+ lifestyle factors like diet, smoking, and sun exposure, and licenses its API to health, pension, and skincare brands.
FutureFace is a facial aging simulation platform built by Change My Face Ltd, a UK company incorporated in 2012 and based in Cheltenham. A user uploads a photo and answers questions across 30+ lifestyle and environmental factors, including diet, alcohol, smoking, sun exposure, stress, and sleep, and the platform generates photorealistic projections of that face at 10 and 20 year horizons, contrasting a current-habits path against a healthier-habits path. The core mechanism is a proprietary neural network trained to predict facial aging from lifestyle inputs rather than simple time-lapse filters. Change My Face built a 140,000-face synthetic image dataset spanning age, gender, and ethnicity, funded in part by a 50,000 pound Innovate UK Inclusive Innovation Award in 2024, specifically to reduce racial and gender bias in the aging model. This puts FutureFace closer to a licensed behavior-change engine than a novelty photo filter, and it is sold white-label rather than as a standalone consumer brand. FutureFace is used almost entirely as a B2B2C embed. PBU Pensions in Denmark integrated it into a member app targeting women aged 25 to 28 to drive pension engagement, logging 15,000 tool uses across 5,000 downloads. Skincare platform Musely runs it for over 10,000 members a month to visualize future skin damage as a purchase driver. The Scottish Government has used a variant, the Drinking Time Machine, in an alcohol harm campaign with the Alcohol Health Alliance, and COSI, the science museum in Columbus, Ohio, runs it as a public exhibit. The founder-facing web app has a free consumer tier, while the Business API starts at 299 pounds per 1,000 face transforms on a two-month minimum subscription, and Enterprise deployments add dedicated regional server hosting and full white-label branding on a custom annual contract. The product ships as a responsive web app only; there is no official native iOS or Android app from Change My Face Ltd, despite unrelated apps using similar names in app stores. Founder and CEO Auriole Prince is an FBI Academy-trained forensic artist who previously built age-progression software for missing-persons cases and the Smoking Time Machine for UK health authorities, which gives the product a rare forensic-science pedigree inside a marketing and public-health tool category.
Free consumer web app with limited features. Business API starts at 299 GBP per 1,000 face transforms with a 2-month minimum subscription, including API access and basic branding customization. Enterprise adds dedicated regional server hosting, full white-label branding, and compliance support on a custom annual contract; pricing is quote-based and not published.
FutureFace is an AI facial aging simulation platform built by Change My Face Ltd, a company incorporated in Cheltenham, UK, in 2012. A user uploads a photo and answers questions across 30 or more lifestyle and environmental factors, including diet, alcohol use, smoking, sun exposure, stress, and sleep. The platform then generates photorealistic projections of that person's face at 10-year and 20-year horizons, comparing a current-habits path against a healthier-habits path. It is built on a proprietary neural network and a 140,000-face synthetic training dataset designed to reduce age, gender, and ethnicity bias. Rather than being sold as a standalone consumer app, it is licensed white-label to organizations that embed it into their own websites or member apps. Founder Auriole Prince is a forensic age-progression artist who previously worked on missing-persons cases, which gives the product an unusual forensic-science background.
FutureFace offers a free consumer-facing web app tier with basic aging projection features and no published usage limits. The Business API starts at 299 GBP per 1,000 face transforms, billed on a 2-month minimum subscription, and includes API access plus basic branding customization. Enterprise plans add dedicated regional server hosting, full white-label branding, and compliance support, but pricing is custom and quote-based rather than published on the website. There is no self-serve monthly plan between the free tier and the Business API; smaller organizations must go through a sales conversation to get exact Enterprise numbers. Prospective buyers should budget for the 2-month minimum before expecting to see ROI data from a pilot.
The core feature is the lifestyle-driven aging engine, which scores 30 or more inputs to produce 10-year and 20-year facial projections rather than a generic time-lapse filter. It ships with a white-label embed API so Business and Enterprise customers can put their own logo, colors, and copy around the tool instead of sending users to a FutureFace-branded page. Enterprise customers can also request dedicated regional server hosting for data-residency needs, which matters because uploaded photos are biometric data. Separately, Change My Face licenses its 140,000-face synthetic image dataset, spanning a range of ages, genders, and ethnicities, for training third-party computer vision or age-estimation models. The product does not include video generation, AR filters, or real-time camera effects; it is a photo-in, projected-photo-out pipeline.
Yes, there is a free consumer-facing web app tier that lets an individual upload a photo, answer the lifestyle questionnaire, and see aging projections without paying. The exact usage limits of the free tier, such as how many projections per day or month, are not published on the website. The free tier does not include API access, white-label branding, or the ability to embed the tool into a third party's own app or site. Organizations that want to integrate FutureFace into their own product, rather than sending users to the FutureFace-branded site, need the paid Business API tier starting at 299 GBP per 1,000 transforms. There is no published free trial specifically for the Business API tier.
FaceApp and AgingBooth are the closest consumer-facing alternatives for simple photo-based age filters, though neither offers FutureFace's lifestyle-factor scoring or white-label B2B licensing model. Perfect Corp's YouCam Makeup line offers AI beauty and age-progression features aimed at skincare and beauty brands, overlapping with FutureFace's skincare-industry use case. For general AI image generation without the aging-specific lifestyle model, Midjourney and Canva are commonly used, though neither is purpose-built for facial aging prediction. For AI avatar or talking-head video rather than still-image aging projections, Synthesia and HeyGen are the more relevant comparison points. None of these fully replicate FutureFace's combination of a bias-mitigated synthetic dataset and a B2B2C licensing model aimed at pension funds, health agencies, and museums.
FutureFace is best for marketing and engagement teams at pension funds, skincare and cosmetics brands, public health agencies, insurers, and museums that want a licensed, brandable behavior-change visualization tool. PBU Pensions in Denmark used it inside a member app targeting women aged 25 to 28 to drive retirement-savings engagement, logging 15,000 tool uses. Skincare platform Musely runs it for over 10,000 members a month to show future skin damage as a purchase driver. It is not a good fit for an individual consumer who just wants a quick, free novelty aging filter, since the branded consumer experience is secondary to the licensing business. It is also not ideal for a developer who wants a low-commitment, self-serve API sandbox, since the Business API requires a 2-month minimum subscription.
Yes, FutureFace offers a Business API that gives access to its face analysis, aging, and lifestyle-scoring features for embedding into a third-party website or app. Enterprise customers can additionally request dedicated regional server hosting for the API, which is relevant for data-residency requirements around biometric photo data. There is no evidence of Model Context Protocol (MCP) support or a published software development kit; integration appears to require direct HTTP calls against the vendor's documented endpoints. No public GitHub repository or open-source SDK was found for the API. Pricing for API access starts at 299 GBP per 1,000 face transforms on a 2-month minimum subscription, with Enterprise volume pricing available on request.
FaceApp is a free, consumer-facing mobile app used by hundreds of millions of people for quick, novelty face-aging filters with no lifestyle input or licensing model. FutureFace instead scores 30 or more lifestyle and environmental factors to produce a projection tied to specific habits like diet, smoking, and sun exposure, and it is licensed white-label to organizations rather than marketed directly to consumers. FaceApp has no published bias-mitigation dataset, while FutureFace built a dedicated 140,000-face synthetic dataset with Innovate UK grant funding specifically to reduce age, gender, and ethnicity bias. Choose FaceApp for a quick personal photo filter; choose FutureFace if you are a health, finance, or skincare brand that wants a brandable, lifestyle-driven aging tool with an enterprise API and no ads.
FutureFace turns a photo into 10 and 20 year facial aging projections from 30+ lifestyle inputs, used by 100+ partner brands.
Change My Face Ltd · Free tier available