
led by Zeev Farbman
Jerusalem maker of Facetune, spinning off its LTX open-weights video lab.
Lightricks serves two audiences: consumers on its apps (the company claims 15 million monthly users across Facetune, Photoleap and Videoleap) and builders running its LTX open-weights video models, free for companies under $10M revenue. Those two businesses are now separating, so check which company you are dealing with.
| Model | Lab | Context | In / out per 1M | Reads and writes |
|---|---|---|---|---|
| Lightricks | -- | -- | text, image, video → video, audio |
| Tool | Price from | Free plan | Runs on | Checked |
|---|---|---|---|---|
| $15/mo | Yes | Web | 9 Oct |
| Product | What it is |
|---|---|
| LTX API | Pay per second video API; price list at docs.ltx.io/pricing |
| Facetune | Photo and video editing app that stays with Lightricks after the LTX spin off |
| Videoleap | Video editing app, one of three consumer apps behind the 730M+ downloads claim |
| Popular Pays | Creator marketplace that Lightricks lists on its homepage |
Every model Hokai holds for this company that carries a release date, newest first.
| Company | Type | Based in | Founded | On Hokai |
|---|---|---|---|---|
| Startup | Jerusalem, Israel | 2013 | 2 | |
| Research lab | London, UK | 2010 | 27 | |
| Enterprise vendor | Beijing, China | 2011 | 3 | |
| Research lab | Shanghai, China | 2021 | 6 |
Lightricks reported $335M raised in total in its September 2021 Series D release, which valued the company at $1.8B. Insight Partners and Hanaco Venture Capital led that round, and Goldman Sachs Asset Management, Clal Tech, Harel and Greycroft took part. No newer round or valuation has been published, so $1.8B is a 2021 figure, not a current one.
Lightricks is venture-backed; its About page lists Insight Partners, Goldman Sachs Growth Equity, Viola Ventures and others as investors. LTX announced on 8 July 2026 that it is officially spinning off as an independent company, led by Zeev Farbman. The Lightricks About page still described the separation as in process on 13 November 2026, with Asaf Porat as General Manager of Lightricks.
The open weights are free for commercial use by companies with under $10M in annual company revenue; above that a commercial licence is required. The hosted API bills per second of video: LTX-2.5 Fast starts at $0.09 per second at 720p and LTX-2.5 Pro reaches $0.39 per second at 4K, according to docs.ltx.io/pricing read on 13 November 2026.
The LTX Trust Center (trust.ltx.io) lists seven certifications and frameworks, among them SOC 2 Type 2, ISO/IEC 27001:2022 and PCI DSS, and shows a penetration-test report, a data processing agreement and a named privacy officer role. It says the platform runs on Amazon Web Services.
LTX reported more than 33 million downloads of its models in its 11 August 2026 release, up from the 22 million it cited on 8 July 2026. A 23 February 2026 post by Zeev Farbman put LTX-2 alone at over 3 million downloads in its first month. All three counts are LTX's own, not independent ones.
Lightricks is an Israeli creative-software company founded in 2013 in Jerusalem, best known for the Facetune photo app. On 8 July 2026 its LTX division, the open-weights video and world-model lab behind LTX-2.5, announced it is spinning off as an independent company while Lightricks keeps the consumer apps.
To bridge the gap between imagination and creation with AI photo and video models and the apps that put them in creators' hands.
Lightricks was founded in 2013 in Jerusalem, Israel. Its own pages name Zeev Farbman (CEO), Yaron Inger (CTO) and Nir Pochter (CMO) as co-founders. It made its name with mobile editing apps: the About page credits Facetune, Photoleap and Videoleap with more than 730 million downloads, 6.6 million monthly subscribers and 15 million monthly users, figures that cover the consumer apps only and are the company's own, undated claims.
The company is mid-separation. On 23 February 2026 it divided into two business units, Facetune and LTX. On 8 July 2026 LTX announced it was officially spinning off to become an independent company, and the Lightricks About page, read on 13 November 2026, still describes the separation as in process. Zeev Farbman continues to lead LTX. Asaf Porat is General Manager of Lightricks, which keeps the consumer apps led by Facetune; its homepage also lists the Popular Pays creator marketplace.
LTX builds open-weights video and world models. LTX-2.5, released on 11 August 2026, is the newest. LTX says it adds native multishot generation, a Gemma 4 language backbone and a local build tuned with NVIDIA, and that its models have passed 33 million downloads. LTX-2 weights went public on 5 January 2026. LTX Studio packages the models into a production app, and a pay-per-second API serves teams that do not want to run GPUs.
On 29 September 2021 Lightricks announced its Series D: $130M, made up of $100M primary and $30M secondary, co-led by Insight Partners and Hanaco Venture Capital at a $1.8B valuation. The release put total funding at $335M, and no later round turned up. Its CEO wrote on 23 February 2026 that LTX has been funded from the apps' profits, with LTX-2 costing $150 million to build using a few dozen engineers. The About page also lists Goldman Sachs Growth Equity, Viola Ventures, Qumra Capital House and Stonebridge Partners among its backers.
The apps earn from consumer subscriptions. LTX earns from the API, LTX Studio plans and enterprise licences. Its community licence lets companies under $10M in annual revenue use the open weights commercially at no cost, and larger ones need a commercial licence.
Beyond the founders, the company pages name Daniel Berkovitz (Chief Product Officer), Shani Mandel Laufer (Chief Business Officer) and Noa Rosenberg Segalovitz (CHRO and CLO). They put headcount at roughly 500 to 600 people before the split. LTX describes itself as founded in 2024 and as a lab for frontier open world models, aimed at studios, enterprises and robotics teams.
Where it loses: on the Artificial Analysis text-to-video board, read on 13 November 2026, LTX-2.5 Fast scores 943 and LTX-2.5 Pro 938 on a scale that fixes Kling 3.0 at 1000. That sits under Veo 3.1 from Google DeepMind at 964, Kling 3.0 from Kuaishou, and Seedance 2.5 from ByteDance at 1155. MiniMax H3 leads the board's open-weights models at 1161, with LTX-2.5 Fast third among them. LTX's top-three claim dates from its LTX-2 Pro result in November 2025. The same board prices LTX-2.5 Fast at $7.80 a minute against $24.00 for Veo 3.1, which is the case for LTX when cost and local control count more than the last points of quality. The best AI video generators guide ranks the hosted alternatives, including Runway.
Its LTX Trust Center lists ISO/IEC 42001, the AI management-system standard, alongside SOC 2 and ISO 27001, and says the platform is hosted on Amazon Web Services.
Who should use which: builders and studios that want video models they can run and fine-tune themselves should look at LTX; people who only want a mobile photo or video editor are Lightricks' other audience, through Facetune and Videoleap. Lightricks' contact page now lists LTX licensing separately, so send licence and enterprise questions to LTX and app questions to Lightricks.
Everything on this page (funding, leadership, compliance posture, the product list) is read from Lightricks's own pages and filings, or from the Hokai records for the products it ships. A field the company does not publish is left off the page rather than guessed at.