Lightricks is the company behind LTX, the open-weights video models creators run locally through ComfyUI or fine-tune instead of relying on closed APIs like Sora or Veo. Its LTX unit now operates with its own leadership and roughly 250 staff, separate from the legacy Facetune app business.
Lightricks is an Israeli AI company founded in 2013 in Jerusalem, best known for the Facetune photo app and its open-weights LTX video and audio generation model family. In February 2026 it split into a dedicated LTX AI unit and a separate Facetune consumer unit.
Founded: 2013 · HQ: Jerusalem, Israel · Team: 350-550 · CEO: Zeev Farbman · Funding: $335M total raised across 4 rounds (Series A-D); last disclosed round was a $130M Series D in Sep 2021 (Insight Partners, Hanaco Venture Capital, Goldman Sachs Asset Management, Clal Tech, Harel Insurance, Greycroft). No new round disclosed in 2025-2026; Forbes reported a profitable 2025 funding the LTX AI build internally.
About Lightricks
Lightricks was founded in Jerusalem, Israel in 2013 by five co-founders: Zeev Farbman, Yaron Inger, Nir Pochter, Amit Goldstein and Itai Tsiddon. Lightricks Ltd. is incorporated under Israeli law and is headquartered in Jerusalem, with additional US and UK offices. The company built its early business on mobile photo and video editing apps, and its flagship app, Facetune, grew into one of the most downloaded creative apps worldwide. Lightricks' product line splits into two families. The legacy creative suite includes Facetune, Videoleap, Photoleap and the Popular Pays creator marketplace, monetized through consumer subscriptions. The newer line is the LTX generative video family: LTX Video (Nov 2024, 2B parameters, open-source text-to-video), LTXV-13B (May 2025), the fully open LTX-2 (Oct 2025, native 4K at 50fps with synchronized audio), the interim LTX-2.3 (Mar 2026), and LTX-2.5 (Aug 2026). LTX Studio, launched February 2024, packages these models into a creator-facing production platform. On February 23, 2026, Lightricks announced a split into two operating units: LTX, the generative AI video business, and Facetune, the legacy consumer app business, each with its own leadership and P&L. The move came with a cut of 75 jobs (about 17% of staff), on top of an 85-person reduction roughly six months earlier. Zeev Farbman now focuses solely on LTX, while Asaf Porat, formerly deputy CEO of Outbrain, took over as CEO of the separated Facetune unit. Forbes reported in December 2025 that Lightricks was pivoting toward enterprise use cases after a profitable year. Lightricks has raised $335M across four rounds (Series A through D). The Series D round, $130M at a $1.8B valuation, closed September 2021, co-led by Insight Partners and Hanaco Venture Capital, with Goldman Sachs Asset Management, Clal Tech, Harel Insurance and Greycroft also participating. No new round has been disclosed since. Instead, Lightricks has funded roughly $150M of the LTX build-out internally, drawing on a Facetune-led consumer business Forbes put at approximately $300M in annual revenue, growing about 20% a year. The legacy consumer apps monetize through subscriptions. The LTX line monetizes through LTX Studio subscriptions and a pay-per-second API: $0.09 per second of 720p output up to $0.37 per second at 4K on LTX-2.5, with a cheaper Fast variant, alongside a free, self-hostable open-weights tier for organizations under $10M in annual revenue under the LTX-2.x Community License. Headcount estimates diverge during the restructuring: Revelio Labs reported 526 employees as of May 31, 2026, while the split announcement targeted a combined total near 350 (roughly 250 at LTX, 100 at Facetune) once the cuts finished rolling out. About three-quarters of staff are based in Israel. Leadership includes Zeev Farbman (CEO, LTX), Yaron Inger (CTO, co-founder), Nir Pochter (CMO, co-founder), Amit Goldstein (COO, co-founder) and Asaf Porat (CEO, Facetune). Lightricks states its mission as bridging the gap between imagination and realization, and publishes model cards and license terms for every LTX release on Hugging Face. LTX-2.5's documentation describes a 22 billion parameter asymmetric dual-stream diffusion transformer with Variable Token Rate encoding and a Diffusion Fidelity Rendering pipeline. Lightricks has not published a Responsible Scaling Policy or named third-party red-teaming partners; content safety runs through the LTX-2.x Community License's Acceptable Use Policy and the filtering described in its trust center. On Artificial Analysis's text-to-video arena, LTX-2.3 Fast and Pro scored Elo ratings of 978 and 959 (LTX-2.5 had not yet been independently scored as of August 2026). Google's Veo 3.1 and OpenAI's Sora 2 lead on photorealism and physical accuracy, and Kling 3.0 leads on long, multi-shot consistency; Lightricks competes on speed, price and open weights, reporting a 10-second, 720p clip generated in 6.8 seconds on two Nvidia GB200 superchips. Its LTX Trust Center lists SOC 2 Type II, SOC 3, ISO/IEC 27001:2022 and ISO/IEC 42001:2023 certifications alongside GDPR alignment and a named data protection officer contact. As of August 2026, the LTX unit has not been spun out as a separately incorporated company; it continues to operate under the Lightricks corporate umbrella with distinct leadership and headcount from Facetune.
Mission
To bridge the gap between imagination and realization by building AI models, the infrastructure to run them, and the apps that put them in front of millions of creators.
Products
- LTX-2.5 (Open-weights video/audio foundation model): https://ltx.io/model/ltx-2-5
- LTX Studio (AI video production platform): https://ltx.studio
- LTX API (Pay-per-second video generation API): https://ltx.io/model/api
- Facetune (Consumer photo and video editing app): https://www.lightricks.com
- Videoleap (Consumer video editing app): https://www.lightricks.com
- Popular Pays (Creator marketplace platform): https://www.popularpays.com
Lightricks Models on HokAI
Compliance
SOC 2 Type II, SOC 3, ISO/IEC 27001:2022, ISO/IEC 42001:2023, GDPR
Links
Frequently Asked Questions
How much funding has Lightricks raised?
Lightricks has raised $335M across four rounds. The last disclosed round was a $130M Series D in September 2021 at a $1.8B valuation, co-led by Insight Partners and Hanaco Venture Capital. No new round has been disclosed in 2025 or 2026; Forbes reported the company funded its LTX AI build internally from a profitable 2025.
What products does Lightricks make in 2026?
Lightricks builds the open-weights LTX video and audio model family (LTX-2, LTX-2.3, LTX-2.5) plus LTX Studio, a creator-facing production platform, and a pay-per-second LTX API priced from $0.09 per second at 720p to $0.37 per second at 4K. It also still owns the consumer apps Facetune, Videoleap and Popular Pays, though those are splitting into a separate unit.
How does Lightricks handle data privacy and compliance?
Lightricks publishes its audit reports, a named data protection officer contact, and cyber insurance documentation at the LTX Trust Center (trust.lightricks.com). Downloading model weights on Hugging Face requires accepting the LTX-2.x Community License, which sets an Acceptable Use Policy restricting non-consensual and exploitative content categories.
Who are Lightricks' main competitors?
On video generation, Lightricks' LTX models compete with Google DeepMind's Veo, OpenAI's Sora and Kuaishou's Kling. Veo and Sora lead on photorealism and physics accuracy, Kling leads on long multi-shot consistency, and LTX competes on open weights, local run cost, and generation speed.
How do you start using Lightricks' LTX models?
Download open weights and the model card directly from the Lightricks organization on Hugging Face, or run LTX-2.5 through the day-one ComfyUI workflow templates. For hosted access without local GPUs, LTX Studio offers a subscription product and the LTX API bills per second of generated video.