Luma Dream Machine: AI Video & Image Generation with Ray3
Generate photorealistic videos, images & 3D models with Luma Dream Machine. Ray3 reasoning video model, HDR support, character consistency. Free tier + paid plans.
Luma Dream Machine is an AI-powered creative platform by Luma Labs (founded 2021, Palo Alto, CA) for generating cinematic videos and images. Ray3, its flagship reasoning video model, can interpret prompts, evaluate outputs, and refine results intelligently. Features include text-to-video, image-to-video, video editing, character consistency control, and 3D capture from smartphones. Ray3.14 offers native 1080p generation, 4x faster speed, and 3x lower cost than Ray3. Commercial use available on Plus tier ($29.99/mo) and above with full licensing rights.
Pricing
Free tier with 30 monthly generations, watermarked. Lite $9.99/mo (3,200 credits, personal use only). Plus $29.99/mo (10,000 credits, commercial rights). Unlimited $94.99/mo (10,000 fast credits + unlimited relaxed). Pro ~$99.99/mo (higher capacity). Premier ~$499.99/mo (2,000+ generations). Enterprise custom pricing. Annual subscriptions offer 20% discount. API pricing at $0.32 per million pixels. Ray3.14 costs 3x less than previous Ray3.
Frequently Asked Questions
What is Ray3 and how is it different from Ray2?
Ray3 is the world's first reasoning video model that can think before rendering, evaluate its own outputs, and refine results iteratively. It includes native 16-bit HDR support, Draft Mode for fast iteration, and Hi-Fi Diffusion for 4K mastering. Ray3.14 (latest) is 4x faster and 3x cheaper than original Ray3 with native 1080p generation. Ray2 is Luma's previous generation video model with strong motion coherence but no reasoning capabilities.
What's included in the free tier and who should use it?
Free tier includes 30 monthly video/image generations with draft resolution, watermarks, and no commercial use rights. Best for hobbyists testing the platform. Limitations: very low allowance (vs Pika's generous free credits), no professional licensing, and slow processing. For any business use, upgrade to Plus ($29.99/mo minimum).
How long are videos and what's the quality?
Maximum practical video length is 10 seconds without quality degradation. Videos can be extended to ~30 seconds but often exhibit artifacts beyond 10s. Output resolutions: 540p, 720p, 1080p native (Ray3.14), with optional 4K upscaling. Frame rate is 24 fps. Ray3 supports native HDR (16-bit) suitable for professional film/advertising pipelines.
What does the credit system cost and how is it calculated?
Credits vary by model and resolution. Ray3.14 540p: 50 credits (5s), 100 credits (10s). Ray3.14 720p: 100 credits (5s), 200 credits (10s). Ray3.14 1080p: 400 credits (5s), 800 credits (10s). Plus plan ($29.99/mo) includes 10,000 credits (~12 videos). Real cost per usable video is often $1–2 due to iteration and retries for quality shots.
Can I use generated videos commercially?
Commercial use requires Plus tier or higher ($29.99/mo minimum). Free and Lite tiers are personal-use only with watermarks. Plus, Unlimited, and Enterprise tiers include full commercial licensing and watermark removal. Enterprise plans add data privacy guarantees: your content won't be used to train public models.
Does Luma generate audio?
No. Dream Machine does not generate audio natively. Audio must be added in post-production using separate tools. This is a limitation for creators needing full audiovisual content in one workflow. Luma has not yet announced audio generation plans.
What's the difference between Fast and Relaxed Mode?
Fast Mode: high-priority queue access, fastest GPUs, suitable for time-sensitive work. Relaxed Mode: lower priority, slower generation (hours instead of minutes), free unlimited use after monthly fast credits expire. Relaxed Mode is included in Unlimited and Enterprise plans, not Plus or lower.