by Hangzhou DeepSeek Artificial Intelligence Basic Technology Research Co., Ltd.

DeepSeek review, pricing and verdict

DeepSeek's free chat app and low-cost developer API, running MIT-licensed open-weight models with long context, a thinking mode and image input.

  • ai chatbots
  • Web
  • iOS
  • Android
Visit website

Last updated: 2026-11-02

What changed

  • · Model upgrade DeepSeek V4 exits preview with peak/off-peak API pricing source
  • · Pricing change DeepSeek V4 exits preview, adds peak-hour pricing source
  • · News DeepSeek R1 reasoning model gains adoption among Chinese enterprises source

All changes across Hokai this week

DeepSeek is a Chinese AI lab's free chat app and per-token API. Its default model is a 552-billion-parameter Mixture-of-Experts design released in September 2026 that reads images as well as text and runs in thinking or non-thinking mode. The weights are published on Hugging Face under the MIT licence.

Hokai Editorial Rating: 4.3 / 5

  • ease of use: 7.6 / 10
  • value for money: 9.4 / 10
  • support quality: 6 / 10
  • feature completeness: 8 / 10

About DeepSeek

DeepSeek is an AI lab based in Hangzhou, China, founded in 2023. Its R1 reasoning model drew worldwide attention in early 2025, and the lab has since kept up a fast run of open-weight releases; the DeepSeek company page covers the organisation itself.

The current default is DeepSeek V4.1 Flash, released on 10 September 2026 and updated to the V4.1-Flash-1017 build on 17 October. DeepSeek describes it as a 552-billion-parameter Mixture-of-Experts model with a new encoder-decoder design, and it replaced V4 Flash as the first model in the line that understands images natively. DeepSeek V4 Pro, which reached general availability in August, stays on the API after DeepSeek dropped a plan to route its traffic to Flash, but it does not accept images. Both share the same context window and output cap, and both ship as MIT-licensed weights on Hugging Face.

The free web chat and the iOS and Android apps run the latest Flash build. Developers use a metered API that accepts both the OpenAI and the Anthropic request format, so agents such as Claude Code and OpenCode can point at it with a base-URL change, and the lab's own coding agent runs as a desktop app on Windows and macOS. In October DeepSeek opened its in-house search engine to developers as paid Search and Fetch APIs.

Who should look elsewhere: DeepSeek's site lists no team plan, admin console or paid tier for the chat app, so a company that needs SSO, audit logs or data kept outside China will find more admin tooling in ChatGPT, and buyers in that position should also look at Claude before deciding. For a fuller agent app on similar open-weight terms there is Kimi, and teams inside Alibaba Cloud can start with Qwen instead. If a licence matters more than price, Mistral Large 3 is an open-weight option under Apache 2.0. Prices also move with the clock, because peak-hour rates are double the off-peak ones, so a batch job scheduled at the wrong time costs twice as much. For a wider comparison, see the best AI chatbots guide.

Pricing

The DeepSeek web chat and mobile apps are free. API prices in US dollars per million tokens, peak / off-peak: deepseek-flash (build V4.1-Flash-1017) $0.30 / $0.15 input on a cache miss, $0.006 / $0.003 on a cache hit and $1.20 / $0.60 output; deepseek-v4-pro $1.32 / $0.66 input on a cache miss, $0.044 / $0.022 on a cache hit and $3.96 / $1.98 output. Peak hours are 01:00-04:00 and 06:00-10:00 UTC on weekdays, excluding Chinese public holidays; every other hour bills at half.

The Search and Fetch APIs cost $0.75 per 1,000 successful requests each, and their use inside DeepSeek's desktop coding agent, Claude Code and Codex became billable on 1 November 2026. A granted promotional balance is spent before topped-up credit. Read on 2 November 2026 from DeepSeek's Models & Pricing page.

Plans and pricing
TierMonthly priceWhat it includes
Free app (web, iOS, Android)FreeChat on chat.deepseek.com and the mobile apps, running the latest Flash build; no published message cap
API: deepseek-flashCustomPay as you go; V4.1-Flash-1017; image input; concurrency limit 2,500
API: deepseek-v4-proCustomPay as you go; V4-Pro-0813; text only; concurrency limit 500

Feature Comparison by Tier

FeatureFree appAPI deepseek-flashAPI deepseek-v4-pro
ModelLatest Flash buildV4.1-Flash-1017V4-Pro-0813
Image input✓✓Not supported
Context windowNot published1M tokens1M tokens
Max outputNot published384K tokens384K tokens
Concurrency limit—2,500500
Off-peak discount—50%50%

Key Features

  • Flash as the default model: The September 2026 Flash release activates 8 billion parameters for input and 16 billion for output, per DeepSeek, and powers both the free app and the deepseek-flash API.
  • Long context and output: Both API models read up to 1M tokens and can write up to 384K tokens in one response.
  • Thinking and non-thinking modes: Thinking mode is on by default on both models and can be switched off per request; fill-in-the-middle completion works only with thinking off.
  • Native image input on Flash: Image understanding arrived with the September Flash release; V4 Pro remains text-only on the API.
  • OpenAI and Anthropic request formats: One base URL serves the OpenAI format and a second /anthropic path serves the Anthropic format, with JSON output, tool calls and a Responses API on both models.
  • Search and Fetch APIs: Opened on 17 October 2026 on DeepSeek's in-house search engine and billed per 1,000 successful requests.
  • MIT-licensed weights: Both current models can be downloaded from Hugging Face and carry the MIT licence, so they can be self-hosted or fine-tuned.
  • Desktop coding agent: DeepSeek's own coding agent installs on Windows and macOS and works in the background and editing local files.

Pros

  • Off-peak pricing gives a predictable way to halve API spend: schedule batch jobs outside the weekday peak windows.
  • MIT-licensed weights let a team prototype on the hosted API and later self-host the same model with no licence negotiation.
  • Accepting both OpenAI and Anthropic request formats means most existing agent tooling connects by changing a base URL and key.

Cons

  • Peak windows fall in Asian business hours (09:00-12:00 and 14:00-18:00 in Singapore), so teams in that region pay the higher rate for daytime work.
  • The lineup turns over quickly: V4 Flash was retired as soon as its successor shipped, and DeepSeek has said it is phasing out V4 Pro.
  • V4 Pro does not accept images, so any vision work has to go to the Flash model.
  • DeepSeek is a China-based company; teams with data-residency rules should read its privacy policy before sending regulated data.
  • There is no paid consumer plan or team workspace for the chat app, so there is no admin control over how staff use it.

Product Information

Cloud
Yes
Self-Hosted
Yes
On-Premise
No
Languages
English, Chinese
Training
DeepSeek API documentation, Agent integration guides (Claude Code, Codex, OpenCode, Hermes), Technical reports on Hugging Face

Frequently Asked Questions

What are DeepSeek's pricing plans in 2026?

There is no subscription: the chat app is free and the API is billed per token. At peak hours deepseek-flash costs $0.30 per million input tokens on a cache miss and $1.20 per million output tokens, while deepseek-v4-pro costs $1.32 and $3.96; off-peak hours cut every rate in half. Search and Fetch calls are extra, at $0.75 per thousand successful requests.

Does DeepSeek have a free plan?

Yes. The web chat at chat.deepseek.com and the iOS and Android apps cost nothing and run the latest Flash build. DeepSeek does not publish a message cap for the free app. The API has no free allowance beyond any promotional granted balance, which is spent before your own top-up.

What should you use instead of DeepSeek?

Kimi is the nearest match if you want open weights plus a fuller agent app with scheduled tasks and Swarm. Qwen fits teams already building on Alibaba Cloud. ChatGPT or Claude make more sense when the buyer needs SSO, admin controls and data handled outside China.

Is DeepSeek better than Qwen?

They lean different ways. DeepSeek keeps a short list of two API models with peak and off-peak rates, image input on Flash and native Anthropic-format support for coding agents. Qwen spreads across many model sizes and is wired into Alibaba Cloud. Pick DeepSeek for the lowest cost per agent run, and Qwen if your stack already lives on Alibaba Cloud.

How long does it take to get going with DeepSeek?

A few minutes. Open chat.deepseek.com or install the mobile app to start chatting. For the API, create a key at platform.deepseek.com, top up a balance, set the base URL to api.deepseek.com and the model to deepseek-flash; the docs include setup pages for Claude Code, Codex, OpenCode and Hermes.

Top Alternatives

  • Qwen: DeepSeek keeps two low-priced API models with an off-peak discount; Qwen offers a wider ladder of model sizes inside Alibaba Cloud.
  • Kimi: Both publish open weights; DeepSeek wins on API price, Kimi on its agent app with Swarm and scheduled tasks.
  • ChatGPT: DeepSeek is the cheaper API with MIT-licensed weights; ChatGPT brings paid team plans, admin controls and a larger app ecosystem.

Hokai guides covering DeepSeek

Also mentioned in

More AI Tools on Hokai

Visit DeepSeek Official Website